The Belarusian ITMS Belarus (MUMT Bee Way LLC) began introducing two nicotine pouch products in retail markets: VELO Black Edition Ice Cool X-Strong and VELO Black Edition Freeze X-Strong, according to Primepress.by, on November 5th.
The VELO Black Edition series includes two flavors. One major feature of this series is that each pouch contains 11mg of nicotine, making it more potent compared to other VELO series products. Additionally, the number of pouches per tin has been increased to 24.
The company also pointed out that VELO Black Edition nicotine pouches will be limitedly available in select retail channels for this type of product. In October 2024, the retail price for each can of this nicotine pouch series on the market will be 12 Belarusian rubles (3.6 US dollars).
"As an international brand, VELO has been a pioneer in the nicotine pouch product market in Belarus since entering the market in 2019. Currently, the VELO product line includes 8 different types, catering to a diverse range of consumer needs."
According to reports, ITMS Belarus was originally known as a subsidiary of British American Tobacco in Belarus, providing contract manufacturing, importing, and selling filtered cigarettes, heated tobacco, nicotine-free tobacco products, and disposable e-cigarette systems in the Belarusian market.
