The state of Virginia in the United States has announced a settlement agreement with JUUL Labs for $16 million, roughly equivalent to RMB 1.1 billion. The settlement also imposes strict terms on JUUL, severely limiting their marketing and sales practices.
According to officials, this resolves a two-year multi-state investigation into marketing and sales practices of e-cigarette manufacturers. In addition to financial terms, the settlement agreement will also compel JUUL to adhere to strict provisions that significantly restrict their marketing and sales practices.
After paying $16 million to the state of Virginia, Juul resolved multi-state investigations into its electronic cigarette marketing practices.
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