Vuse Expands Market Share Lead Over Juul: Nielsen Data
Vuse e-cigarettes have continued to widen their lead over Juul in monthly and annual comparisons of market share.
On Tuesday, Nielsen released its latest convenience store analysis, covering the four weeks ending November 5th. According to the report, Vuse's market share increased from 40% to 40.4%, while Juul's decreased from 28% to 27.6%, as reported by Nielsen convenience store. Vuse expanded its year-over-year advantage to 34.4% to 31.5%, up from the previous report's 33.6% to 32%.
In May 2019, Juul held 74.6% of the electronic cigarette market share in the United States. NJoy ranked third with a steady 2.8%, while Fontem Ventures' blu eCigs remained at 1.4%.
The latest Juul report reveals that over the past four weeks, sales in US dollars have dropped to 20.1%, a significant decrease from the 50.2% growth reported on August 10, 2019.
In contrast, Vuse from Reynolds American Tobacco experienced a 35% increase in the latest report, while NJoy increased by 7.6% and blu eCigs declined by 35.4%.
On November 11th, Juul has confirmed that they will be laying off up to 400 employees and obtaining funding from their earliest investors.
Several media outlets, including the Wall Street Journal and the business channel CNBC, have reported on the company's plans to implement a layoff program, as well as cut its operating budget by 30% to 40%.
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