According to Nielsen's latest analysis of convenience store data, the market share of Vuse brand electronic cigarettes has surpassed Juul and expanded to 12%.
As of October 8th, the market share of Vuse has increased from 39.7% reported earlier to 40%, while Juul's share has decreased from 28.1% to 28%.
Vuse has increased its year-on-year advantage from 32.9% in the previous report to a range of 32.7% to 33.6% to 32%. According to Barclays Bank, Nielsen mainly covers large chain stores. The organization inferred that this is why Nielsen did not immediately show a trend change for smaller chain stores, as reported by the Winston-Salem Journal.
In recent months, the shadow of a potential ban on Juul Labs Inc.'s electronic cigarettes in US retail shelves has accelerated Vuse's market share growth.
Meanwhile, NJoy, ranked third, held steady with 2.8%, while Fontem Ventures' blu eCigs also held steady at 1.4%.
Juul's four-week USD sales figures have dropped from 50.2% in the August 10, 2019 report to a current decrease of 18%, according to their latest report.
In comparison, Reynolds' Vuse increased by 42% in the latest report, while NJoy increased by 5.9%, and blu eCigs decreased by 30.9%.
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