Vuse overtakes Juul in US convenience store sales
According to Nielsen's latest analysis of convenience store data, the market share of Vuse brand electronic cigarettes has surpassed Juul and expanded to 12%.
As of October 8th, the market share of Vuse has increased from 39.7% reported earlier to 40%, while Juul's share has decreased from 28.1% to 28%.
Vuse has increased its year-on-year advantage from 32.9% in the previous report to a range of 32.7% to 33.6% to 32%. According to Barclays Bank, Nielsen mainly covers large chain stores. The organization inferred that this is why Nielsen did not immediately show a trend change for smaller chain stores, as reported by the Winston-Salem Journal.
In recent months, the shadow of a potential ban on Juul Labs Inc.'s electronic cigarettes in US retail shelves has accelerated Vuse's market share growth.
Meanwhile, NJoy, ranked third, held steady with 2.8%, while Fontem Ventures' blu eCigs also held steady at 1.4%.
Juul's four-week USD sales figures have dropped from 50.2% in the August 10, 2019 report to a current decrease of 18%, according to their latest report.
In comparison, Reynolds' Vuse increased by 42% in the latest report, while NJoy increased by 5.9%, and blu eCigs decreased by 30.9%.
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