On August 10th, 2Firsts conducted a statistical analysis of recruitment positions from over 70 e-cigarette companies, including Sikary, Geekvape, Uwell, and more. By analyzing their hiring needs, we aim to understand their market strategies.
Note: This article only focuses on statistical analysis of job titles and requirements containing keywords such as Europe, America, Russia, Southeast Asia, Spain, Japan, and Korea in e-cigarette sales positions.
(The following conclusions are based solely on statistical analysis of job information from over 70 e-cigarette companies and are intended for preliminary reference only.)
Europe and America Positions in Top Need, Over 51% of E-cigarette Companies Expand
Among hundreds of job postings from over 70 companies, nearly all positions require English proficiency. Over 51% of companies explicitly mention the North American and European markets.
Among the requirements for these job positions, Germany, France, Italy are the top three countries mentioned in Europe.
English Proficiency Followed by Russian, Spanish and Arabic
2Firsts separately analyzed job recruitment in markets other than the popular ones (Europe and America). According to the data, positions requiring Russian and Spanish language skills are the most numerous, accounting for 25% and 21% of all positions in other markets, respectively.
In other markets, the third-ranking market is the Middle East, accounting for 19%. The remaining markets include Australia and New Zealand, Japan and Korea, Latin America, and Africa.
It's worth noting that despite some countries implementing bans on e-cigarettes, 2Firstss discovered in their analysis that certain e-cigarette companies have not abandoned these markets, such as Turkey.
Layout Overview of Well-Known E-cigarette Brands
Based on the recruitment situations of various well-known e-cigarette companies:
Sikary is expanding into markets such as Japan, Spanish-speaking regions, German-speaking regions, Russian-speaking regions, New Zealand, the Americas, and Southeast Asia.
VOZOL is expanding into Russian-speaking regions, Arabic-speaking regions, Australia, and Canada.
China Boton is expanding into Russian-speaking regions, Spanish-speaking regions, and French-speaking regions.
Niwo Network is expanding into Europe, America, the Middle East, Southeast Asia, Australia and New Zealand, and Latin America.
Uwell is focusing on parts of Southeast Asia, the Middle East, the UK, France, Italy, Russian-speaking regions, and the United States.
Geekvape is expanding into Latin America, Indonesia, and Southeast Asia.
Bode is expanding into Southeast Asia, Japan, Korea, Latin America, the Middle East, Australia and New Zealand, and other Asian regions.
Mevol Group is expanding into Russian-speaking regions, German-speaking regions, Spanish-speaking regions, Italy, France, Portuguese-speaking regions, and Arabic-speaking regions.
SMISS is targeting the South Korean market.
Elego is expanding into the Asia-Pacific, the United States, and the Polish market.
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