May 31, 2025, marks World No Tobacco Day. According to the World Health Organization (WHO), the theme for this year's World No Tobacco Day is "Exposing lies, protecting lives: Unmask the appeal of tobacco and nicotine products." The theme focuses on the deceptive tactics employed by the tobacco and nicotine industry in terms of flavor, marketing, and appearance, calling for global efforts to resist the threat these products pose to human health.
WHO: Industry Targets Younger Generation with "Sugar- Coated" Traps
According to the official website of World No Tobacco Day, the tobacco and nicotine industry is carefully designing products to attract young people by taste, marketing, and aesthetic design to increase addiction and expand market share for profit. The slogan "They shamelessly manipulate our children" points directly to the industry's nefarious intentions.
The World Health Organization (WHO) pointed out that the tobacco industry uses enticing packaging, additives, manipulative product design, and other means to make these inherently harmful and highly addictive products highly appealing to young people, creating a false sense of "safety". The main promotional poster for World No Tobacco Day, featuring a teenager surrounded by cigarettes, water pipes, e-cigarettes, and other products, visually illustrates this warning. It is worth noting that e-cigarette products occupy more than half of the space in this poster.
The World Health Organization emphasizes that strict regulation is key to curbing the harm of tobacco and nicotine products, and that the industry's 'sugar-coated packaging' should no longer be tolerated. It is important to break down the 'safe illusion' created by the industry and to protect the health of current and future generations.
In addition, the World Health Organization has released a set of global data on its official website:
• Currently, around 37 million children aged 13 to 15 are using tobacco products globally.
• In multiple countries, the rates of e-cigarette use among teenagers have surpassed that of adults.
• Marketing content for e-cigarettes, nicotine pouches, and heated tobacco products has been viewed over 3.4 billion times on social media.
The Online Seminar will be Held on May 13th to Discuss How to Expose Industry Tricks
In anticipation of World No Tobacco Day in 2025, the WHO plans to host an online seminar on May 13th. The focus of the event will be to expose how tobacco and nicotine products engage in deceptive marketing through flavors, additives, packaging, and design.
This seminar will invite global public health leaders, government officials, youth advocates, and research scholars to participate in discussions on how to expose industry tricks and promote policy interventions.
The speakers at the event will include:
- Dr. Tedros Ghebreyesus, Director-General of the World Health Organization (WHO)
- Dr. Adriana Blanco Marquizo, Head of the Secretariat of the WHO Framework Convention on Tobacco Control
- Researchers from South Africa, Yale University, and the Netherlands
- Representatives from anti-smoking organizations such as the "Smoke-Free Kids Movement" and government officials from various countries.
Recent World No Tobacco Day themes
Over the past five years, World No Tobacco Day has continued to focus on the harm of tobacco to various sectors of society, with themes including:
2024: Protecting Children from Tobacco Industry Interference
2023: Grow Food, Not Tobacco
2022: Tobacco - A Threat to Our Environment
2021: Commit to Quit Smoking
2020: Revealing the Secrets of the Tobacco Industry
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