WHO Report Shows Alarming Increase in Youth E-cigarette Use

Regulations by 2FIRSTS.ai
May.15.2024
WHO Report Shows Alarming Increase in Youth E-cigarette Use
WHO report raises concerns as youth e-cigarette users surpass smokers. Action called to regulate e-cigarette marketing targeting young people.

According to a report from VapingPost on May 14th, the World Health Organization (WHO) recently released a report showing that the number of adolescent e-cigarette users has surpassed smokers. The report expresses concern about this phenomenon.

WHO Report Shows Alarming Increase in Youth E-cigarette Use

 

The survey, entitled "Health Behavior in School-aged Children" (HBSC), aims to monitor substance use among 11, 13, and 15-year-old adolescents from 44 countries and regions in Europe, Central Asia, and Canada, including smoking, e-cigarette use, alcohol, and cannabis. This survey is conducted every four years. The latest survey data is from the period of 2021 to 2022, and the results show that e-cigarette use has surpassed traditional tobacco use.

 

According to the study, among 11-year-old teenagers, the proportion who have smoked at least one cigarette in the past 30 days is 2%, while the proportion who have used an e-cigarette is 2.5%. For 13-year-olds, these proportions are 5.5% and 9%, and for 15-year-olds, they are 15% and 19.5% respectively.

 

The World Health Organization has expressed concern over this situation, calling for special attention to the issue of e-cigarettes and recommending a "ban or strong regulation" on their use, as e-cigarettes are primarily marketed towards youth. The organization also proposes taking action by "banning advertisements, promotions, and various flavored e-liquids, to reduce the accessibility of e-cigarettes to young people.

 

The World Health Organization maintains its stance against e-cigarettes and has outlined a precise increase in the number of young people using e-cigarettes. However, their description of regular smokers is more vague, only noting a decrease in the "number of smokers in people's lives." To obtain specific data, one must look at the report's appendix and compare it to the previous survey. The appendix indicates that the percentage of 15-year-olds smoking has decreased from 28% in 2018 to 25% in 2022, a decrease of nearly 11%.

 

Some observers criticize a recent report that despite numerous scientific studies verifying that e-cigarettes pose less harm to health than traditional tobacco, the World Health Organization has chosen to condemn e-cigarettes. The rise of e-cigarettes may not only lead more young people to nicotine through e-cigarettes instead of traditional tobacco, but also potentially decrease the number of young people who have tried smoking. In other words, young people are increasingly leaning towards choosing relatively healthy options when experimenting with substances, and the WHO should welcome this result rather than criticize it.

 

The World Health Organization strongly opposes e-cigarettes, believing they are primarily designed to entice young people into addiction to nicotine products. The World Health Organization encourages countries looking to combat smoking to support alternative nicotine delivery methods.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Product | PMI Introduces VEEV inPrime, Bringing an Induction Vaporization Platform to the Next Generation of the VEEV Portfolio
Product | PMI Introduces VEEV inPrime, Bringing an Induction Vaporization Platform to the Next Generation of the VEEV Portfolio
Philip Morris International (PMI) has introduced VEEV inPrime, the next-generation closed-system vape platform featuring the new AdvanceVape Induction System™. Alongside the new induction platform, PMI has redesigned the pods, e-liquid formulations and user interaction experience. According to PMI and official IQOS websites, VEEV inPrime began a phased European rollout between May and June 2026, with products now available in Greece, Estonia, the United Kingdom and Italy.
Jul.14
Data|China’s January-May Vape Exports: U.S. Shipments Fall 13.8% as Japan Posts Fastest Growth
Data|China’s January-May Vape Exports: U.S. Shipments Fall 13.8% as Japan Posts Fastest Growth
According to China Customs export data analyzed by 2Firsts, the United States remained China’s largest destination for vape-related exports during January-May 2026 despite a 13.82% year-on-year decline in export value. Meanwhile, exports to Japan, Russia, Indonesia and the United Arab Emirates recorded strong growth, highlighting continued diversification across China’s export markets.
Special Report
Jun.29
Vape Vending Machine Concerns Rise in German-Speaking Europe as Schools and Age Checks Come Into Focus
Vape Vending Machine Concerns Rise in German-Speaking Europe as Schools and Age Checks Come Into Focus
Recent reports from Germany and Switzerland show growing concern over vape and tobacco vending machines near schools or in public settings, with parents, teachers and residents questioning youth access, age-verification controls and the sale of vapes alongside snacks and drinks.
Jul.06
Scottish Vape Display Rules Could Cost Businesses £61 Million, Affecting More Than 11,000 Retail Outlets
Scottish Vape Display Rules Could Cost Businesses £61 Million, Affecting More Than 11,000 Retail Outlets
A Scottish government impact assessment estimates that proposed vape display and packaging rules could create up to £61 million ($82 million) in compliance costs for businesses, affecting more than 11,000 retail outlets. The estimated costs are mainly linked to inventory adjustments, retail storage changes and the resources required for businesses to understand and implement the new requirements. The measures form part of the UK’s broader efforts to tighten vape regulation, particularly around product displays, packaging and sales practices.
Aug.10
IQOS Global Flagship Space to Open in Tokyo Ginza as PMI Expands Consumer Experience Strategy
IQOS Global Flagship Space to Open in Tokyo Ginza as PMI Expands Consumer Experience Strategy
Philip Morris Japan (PMJ) announced that it will open “IQOS Flagship Ginza” in Tokyo on September 4, 2026. The location will become the first global flagship space for PMI’s IQOS brand. PMJ said the venue will target adult smokers aged 20 and above and combine product experiences, community engagement and local cultural elements. The design will incorporate Japanese natural aesthetics and traditional craftsmanship. The launch reflects PMI’s broader strategy of strengthening consumer engagement through experiential retail and brand spaces. The existing IQOS Store Ginza is scheduled to close on August 30, 2026.
Jul.21
Product | Republic Technologies Launches ZIG Nicotine Pouches, Expanding Beyond Traditional Tobacco Accessories
Product | Republic Technologies Launches ZIG Nicotine Pouches, Expanding Beyond Traditional Tobacco Accessories
Republic Technologies UK has entered the nicotine pouch market with ZIG Nicotine Pouches, marking the company’s expansion beyond traditional tobacco-related accessories into smoke-free nicotine products. The product is expected to enter UK retail channels from August 2026, including convenience stores, supermarkets and tobacco retailers. The launch includes six flavors and three nicotine strengths: 8mg, 12mg and 17mg.
Market
Jul.21 by 2Firsts Perspectives