World Vapers' Alliance: Flavors Matter in E-Cigarettes

The World Vapers' Alliance has reaffirmed its commitment to the importance of flavor in e-cigarette liquids. Their "Flavors Matter" campaign was driven by a survey conducted among their members, with 415 respondents from 36 countries. In fact, 97% of those surveyed reported a preference for flavors other than tobacco alone (specifically, 73% preferred non-tobacco flavors and 23.6% preferred a combination of tobacco and other flavors), while only 3% used tobacco-flavored liquids exclusively. If flavors were to be banned, 45.7% of respondents would turn to illegal sources to obtain them, and 7.1% said they would go back to smoking.

According to Michael Landl, the director of the World Vapers’ Alliance, the future looks worrying. "Surveys among our members confirmed what science has repeatedly shown: flavour is crucial for smokers to quit. Bans and high taxes will only create a black market and drive vapers back to smoking. It's time for politicians to start listening to the people affected most by their policies: the consumers," he stated. A survey conducted last August also looked into fiscal policies and found that tax increases would have different effects on vaping habits. While 31% of respondents said they would continue to vape at the same rate despite paying more, 30% said they would reduce their vaping to offset cost increases. Meanwhile, another 28% said they would try to purchase products on the black market.

A recent survey has revealed that consumers lack confidence in both media systems and institutions. 75% of those surveyed demanded that their country's media report on e-cigarettes in a more neutral and unbiased manner. When it came to evaluating regulatory frameworks, there was little change, with 60% of participants expressing dissatisfaction with the way the government regulated e-cigarettes. According to Randall, these results show that those who can afford higher prices are willing to pay extra and won't change their consumption habits. However, it's concerning that for many, e-cigarettes will become a luxury product, with almost a third being pushed towards the black market. Politicians must consider the unintended consequences when proposing new legislation.

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