Young Americans' Cigarette Use Drops as Marijuana and E-Cigarette Use Rises

Dec.01.2022
Young Americans' Cigarette Use Drops as Marijuana and E-Cigarette Use Rises
Young Americans are smoking less cigarettes and turning to marijuana and e-cigarettes instead, according to Gallup study.

According to new data released by research firm Gallup, cigarettes appear to be losing their appeal among young people in the United States, as they now prefer to smoke marijuana or use electronic cigarettes.


This week, a US research company released new data regarding the tobacco consumption of young Americans aged 18 to 29. According to the findings, cigarette consumption among young people has significantly decreased from 35% to 12% over the past 20 years. Moreover, the number of young people who use marijuana now exceeds those who smoke cigarettes by more than two-fold.


According to the report, there has been a decline of 23 percentage points among young people, which is more than twice the decline seen in any other age group during the same time period. As a result of these changes, young people have shifted from being the most likely group to smoke to the second least likely group, with only the oldest Americans having a lower smoking rate.


Vaping and smoking weed have become more common activities among young people. Data shows that in fact, they are shifting from traditional cigarettes to e-cigarettes and cannabis.


The decrease in young people smoking traditional cigarettes is occurring simultaneously with an increase in the usage of marijuana and electronic cigarettes.


Between 2019 and 2022, an average of 26% of young people admitted to using marijuana, compared to a proportion of 17% between 2013 and 2015.


However, electronic cigarettes are also replacing traditional cigarettes among young people, as 15% of individuals aged 18 to 29 only use electronic cigarettes, while only 8% exclusively smoke traditional cigarettes.


Overall, 27% of the American population surveyed by Gallup report using cigarettes, e-cigarettes, or marijuana.


The age group of 18 to 29 prefers to only smoke marijuana (9%), followed by e-cigarettes (7%), while only 3% of the respondents said they only smoke cigarettes.


The use of marijuana has increased among adults aged 30 to 64, while it remains stable among the elderly population.


According to a report by Gallup, an increasing number of young people are using marijuana, "possibly because more and more states have legalized marijuana and e-cigarettes.


At first glance, recent research supports this analysis, as it has found that in states that regulate recreational marijuana sales, usage of marijuana has increased.


In August, a study published in the journal "Addiction" indicated that individuals residing in states where cannabis is legal consume the substance at a rate 20% higher than those residing in states where cannabis is illegal.


However, due to a lack of official data, it may be difficult to track actual consumption in states in the United States that do not have standardized legal markets. Even in states where marijuana is legal, tracking overall consumption may still be a challenge, as the illegal market continues to thrive.


A study published last year in JAMA Pediatrics reported on the use of electronic cigarettes to consume marijuana by adolescents. The study showed that over the past seven years, the number of teenagers consuming marijuana through e-cigarettes has doubled.


However, several factors may have contributed to the decrease in tobacco consumption among young people and the increase in marijuana use, including the anti-tobacco movement that has lasted for several years, a change in the method of using marijuana, and the propaganda efforts to eliminate the stigma surrounding marijuana.


Despite recreational marijuana use still being illegal at the federal level, over 21 states in the past decade have legalized marijuana.


Therefore, the normalization of marijuana use may lead to an increase in the number of young people using marijuana in the short term.


The US annual substance use survey released in August 2022 revealed that daily cannabis use has reached "the highest level since trend monitoring began in 1988.


This survey confirms Gallup's analysis, as it emphasizes that although the usage of e-cigarettes decreased during the first few months of the pandemic in 2020, there has been a significant increase in e-cigarette usage among young people in 2021. Additionally, it also reveals the prevalence of marijuana use among young people in the past month.


Further Reading:


Organizing proposals related to electronic cigarettes and marijuana in the United States midterm elections.


2FIRSTS will continue to report on this topic and updates will be available on the '2FIRSTS APP.' Scan the QR code below to download the app.



Disclaimer

This article is provided solely for professional research, industry discussion, and informational purposes. Any references to brands, companies, products, technologies, or policies are made for factual reporting and analytical purposes only, and do not constitute endorsement, recommendation, promotion, or advertising by 2Firsts.

Nicotine-containing products, including but not limited to cigarettes, e-cigarettes, heated tobacco products, and nicotine pouches, carry significant health risks. Readers are responsible for complying with all applicable laws and regulations in their respective jurisdictions, including age restrictions and access limitations.

The information contained in this article should not be regarded as investment, legal, medical, regulatory, or commercial advice. While 2Firsts strives to ensure the accuracy and reliability of its content, it does not assume liability for any direct or indirect loss arising from errors, omissions, inaccuracies, or reliance on the information contained herein.

This article is not intended for individuals below the legal age for accessing tobacco or nicotine-related information in their jurisdiction.

 

Copyright Notice

This article is either original content produced by 2Firsts or content reproduced, translated, summarized, or adapted from third-party sources with attribution where applicable. The intellectual property rights of the original content remain with 2Firsts or the respective original rights holders.

No individual or organization may copy, reproduce, distribute, republish, modify, translate, or otherwise use this content without prior authorization. Any unauthorized use may result in legal action.

For copyright-related inquiries, corrections, or removal requests, please contact: info@2firsts.com.

 

AI-Assisted Translation and Editing Notice

Portions of this article may have been translated, edited, or reviewed with the assistance of artificial intelligence tools to improve efficiency and readability. Due to the limitations of AI-assisted translation and editing, discrepancies, omissions, or inaccuracies may exist when compared with the original source.

Where applicable, readers are advised to refer to the original source for the most complete and accurate information. If you identify any errors or believe that any content infringes upon your rights, please contact us at info@2firsts.com, and we will review and address the matter promptly.

IKE Tech Launches IKE 2.0 Compliance Platform for Nicotine Products
IKE Tech Launches IKE 2.0 Compliance Platform for Nicotine Products
IKE Tech launched IKE 2.0 on September 28, initially targeting nicotine products with a platform that combines user identity verification, product authentication, configurable policy controls and data analytics. Products can be authenticated through direct device integration or NFC smart tags. IKE Tech was formed with participation from Ispire's Aspire North America, Berify and Chemular, with Ispire currently holding a 40% interest. Its age-verification component PMTA was accepted by the FDA in 2025 and remains under review. The company did not disclose customer names, commercial deployment volumes, pricing or revenue tied to IKE 2.0.
News
Sep.29 by 2Firsts Perspectives
Product | Juul Labs Launches Upgraded JUUL2 Kit in UK With Four Pods at £9.99 and USB-C Charging
Product | Juul Labs Launches Upgraded JUUL2 Kit in UK With Four Pods at £9.99 and USB-C Charging
Juul Labs UK has introduced an upgraded JUUL2 Starter Kit for the UK market in October 2026, retaining a recommended retail price of £9.99 while doubling the number of included pods from two to four. The kit contains Crisp Menthol, Virginia Tobacco, Mango and Watermelon pods. The updated device replaces the previous proprietary charging dock with a USB-C port and offers longer battery life. The kit also features reduced packaging and retains a two-year limited warranty. Distribution is scheduled through major UK retailers, wholesalers, convenience stores and the JUUL UK website.
product
Oct.15
India Steps Up Nicotine Pouch Enforcement as ZYN, White Fox Circulate and Drug Panel Urges Halt to New Nicotine Formulations
India Steps Up Nicotine Pouch Enforcement as ZYN, White Fox Circulate and Drug Panel Urges Halt to New Nicotine Formulations
India's Ministry of Health and Family Welfare has directed states to step up enforcement against nicotine pouch sales, citing increased availability through online and offline channels and concern about nicotine exposure among children. Reuters reported that international brands including ZYN and White Fox are being sold in India. A study led by ICMR-NICPR found pouches in seven of 10 surveyed locations and identified 68 brands and 445 flavors online. Separately, India's Drugs Technical Advisory Board recommended in August that no new nicotine formulation be approved.
Regulations
Sep.28 by 2Firsts Perspectives
Wall Street Journal: U.S. FDA Plans Faster Vape and Nicotine Pouch Reviews, Revisit of 2021 PMTA Rule
Wall Street Journal: U.S. FDA Plans Faster Vape and Nicotine Pouch Reviews, Revisit of 2021 PMTA Rule
The Trump administration is preparing changes intended to accelerate FDA market authorization reviews for e-cigarettes and nicotine pouches, according to The Wall Street Journal. The FDA is expected to revisit its 2021 PMTA rule and may simplify some scientific study requirements and shorten review times. The agency has not formally announced the changes. Over the past year, the FDA has already accelerated nicotine-pouch reviews, expanded ENDS authorizations and upgraded its CTP Portal NextGen application system. As of August 2026, 43 nicotine pouch products and 48 e-cigarette products had received FDA marketing authorization.
Sep.24
From Vuse, Velo and glo to AI Consulting: Former BAT Content Lead Launches Destreza
From Vuse, Velo and glo to AI Consulting: Former BAT Content Lead Launches Destreza
Former BAT global content lead Andy Parton has left the company and launched Destreza, a London-based AI-native marketing consultancy. Parton previously worked across BAT's New Category brands Vuse, Velo and glo and had also served as Global Brand Lead for Vuse Go. Destreza says it will advise consumer businesses on AI in brand strategy, operating models, capability and agency configuration, using specialist AI agents to support research, strategy and creative development. BAT reported £3.621 billion in New Category revenue in 2025.
Sep.22
Australia Brings in Deloitte to Support Illicit Tobacco and Vape Enforcement Across Data, Processes and Project Delivery
Australia Brings in Deloitte to Support Illicit Tobacco and Vape Enforcement Across Data, Processes and Project Delivery
Australia’s Department of Home Affairs has hired Deloitte to provide data analytics, business-process, communications and project-delivery support to the Office of the Illicit Tobacco and E-Cigarette Commissioner. The government says Deloitte personnel do not provide policy advice to the Commissioner or the Australian government, with policy development and decision-making remaining with public officials. The arrangement has nevertheless drawn scrutiny because Deloitte has previously provided professional services to several tobacco and vaping companies.
Sep.03