Young Americans' Cigarette Use Drops as Marijuana and E-Cigarette Use Rises

Dec.01.2022
Young Americans' Cigarette Use Drops as Marijuana and E-Cigarette Use Rises
Young Americans are smoking less cigarettes and turning to marijuana and e-cigarettes instead, according to Gallup study.

According to new data released by research firm Gallup, cigarettes appear to be losing their appeal among young people in the United States, as they now prefer to smoke marijuana or use electronic cigarettes.


This week, a US research company released new data regarding the tobacco consumption of young Americans aged 18 to 29. According to the findings, cigarette consumption among young people has significantly decreased from 35% to 12% over the past 20 years. Moreover, the number of young people who use marijuana now exceeds those who smoke cigarettes by more than two-fold.


According to the report, there has been a decline of 23 percentage points among young people, which is more than twice the decline seen in any other age group during the same time period. As a result of these changes, young people have shifted from being the most likely group to smoke to the second least likely group, with only the oldest Americans having a lower smoking rate.


Vaping and smoking weed have become more common activities among young people. Data shows that in fact, they are shifting from traditional cigarettes to e-cigarettes and cannabis.


The decrease in young people smoking traditional cigarettes is occurring simultaneously with an increase in the usage of marijuana and electronic cigarettes.


Between 2019 and 2022, an average of 26% of young people admitted to using marijuana, compared to a proportion of 17% between 2013 and 2015.


However, electronic cigarettes are also replacing traditional cigarettes among young people, as 15% of individuals aged 18 to 29 only use electronic cigarettes, while only 8% exclusively smoke traditional cigarettes.


Overall, 27% of the American population surveyed by Gallup report using cigarettes, e-cigarettes, or marijuana.


The age group of 18 to 29 prefers to only smoke marijuana (9%), followed by e-cigarettes (7%), while only 3% of the respondents said they only smoke cigarettes.


The use of marijuana has increased among adults aged 30 to 64, while it remains stable among the elderly population.


According to a report by Gallup, an increasing number of young people are using marijuana, "possibly because more and more states have legalized marijuana and e-cigarettes.


At first glance, recent research supports this analysis, as it has found that in states that regulate recreational marijuana sales, usage of marijuana has increased.


In August, a study published in the journal "Addiction" indicated that individuals residing in states where cannabis is legal consume the substance at a rate 20% higher than those residing in states where cannabis is illegal.


However, due to a lack of official data, it may be difficult to track actual consumption in states in the United States that do not have standardized legal markets. Even in states where marijuana is legal, tracking overall consumption may still be a challenge, as the illegal market continues to thrive.


A study published last year in JAMA Pediatrics reported on the use of electronic cigarettes to consume marijuana by adolescents. The study showed that over the past seven years, the number of teenagers consuming marijuana through e-cigarettes has doubled.


However, several factors may have contributed to the decrease in tobacco consumption among young people and the increase in marijuana use, including the anti-tobacco movement that has lasted for several years, a change in the method of using marijuana, and the propaganda efforts to eliminate the stigma surrounding marijuana.


Despite recreational marijuana use still being illegal at the federal level, over 21 states in the past decade have legalized marijuana.


Therefore, the normalization of marijuana use may lead to an increase in the number of young people using marijuana in the short term.


The US annual substance use survey released in August 2022 revealed that daily cannabis use has reached "the highest level since trend monitoring began in 1988.


This survey confirms Gallup's analysis, as it emphasizes that although the usage of e-cigarettes decreased during the first few months of the pandemic in 2020, there has been a significant increase in e-cigarette usage among young people in 2021. Additionally, it also reveals the prevalence of marijuana use among young people in the past month.


Further Reading:


Organizing proposals related to electronic cigarettes and marijuana in the United States midterm elections.


2FIRSTS will continue to report on this topic and updates will be available on the '2FIRSTS APP.' Scan the QR code below to download the app.



Disclaimer

This article is provided solely for professional research, industry discussion, and informational purposes. Any references to brands, companies, products, technologies, or policies are made for factual reporting and analytical purposes only, and do not constitute endorsement, recommendation, promotion, or advertising by 2Firsts.

Nicotine-containing products, including but not limited to cigarettes, e-cigarettes, heated tobacco products, and nicotine pouches, carry significant health risks. Readers are responsible for complying with all applicable laws and regulations in their respective jurisdictions, including age restrictions and access limitations.

The information contained in this article should not be regarded as investment, legal, medical, regulatory, or commercial advice. While 2Firsts strives to ensure the accuracy and reliability of its content, it does not assume liability for any direct or indirect loss arising from errors, omissions, inaccuracies, or reliance on the information contained herein.

This article is not intended for individuals below the legal age for accessing tobacco or nicotine-related information in their jurisdiction.

 

Copyright Notice

This article is either original content produced by 2Firsts or content reproduced, translated, summarized, or adapted from third-party sources with attribution where applicable. The intellectual property rights of the original content remain with 2Firsts or the respective original rights holders.

No individual or organization may copy, reproduce, distribute, republish, modify, translate, or otherwise use this content without prior authorization. Any unauthorized use may result in legal action.

For copyright-related inquiries, corrections, or removal requests, please contact: info@2firsts.com.

 

AI-Assisted Translation and Editing Notice

Portions of this article may have been translated, edited, or reviewed with the assistance of artificial intelligence tools to improve efficiency and readability. Due to the limitations of AI-assisted translation and editing, discrepancies, omissions, or inaccuracies may exist when compared with the original source.

Where applicable, readers are advised to refer to the original source for the most complete and accurate information. If you identify any errors or believe that any content infringes upon your rights, please contact us at info@2firsts.com, and we will review and address the matter promptly.

DOJ Trade Fraud Task Force Tops $1 Billion in Cases, Putting Vape Supply Chains at Risk of Fraud Enforcement
DOJ Trade Fraud Task Force Tops $1 Billion in Cases, Putting Vape Supply Chains at Risk of Fraud Enforcement
According to the U.S. Department of Justice (DOJ), Fox News and other reports, the DOJ’s Trade Fraud Task Force (TFTF) has been linked to more than $1 billion in recoveries, penalties, forfeitures and publicly charged losses in less than one year. The task force focuses on trade fraud issues including country-of-origin fraud, illegal transshipment, false declarations and tariff evasion. While vape products are not the main source of the $1 billion figure, the industry’s reliance on global manufacturing and cross-border supply chains places it within broader U.S. trade enforcement scrutiny. The development suggests that U.S. oversight of cross-border vape products may increasingly extend beyond product authorization into import compliance, supply-chain transparency and corporate accountability.
Jul.23
Canada Considers Easing Pharmacy-Only Nicotine Pouch Sales Rules, Potentially Reopening Convenience Store Channel
Canada Considers Easing Pharmacy-Only Nicotine Pouch Sales Rules, Potentially Reopening Convenience Store Channel
Canada's federal government is considering changes to current restrictions on where nicotine pouches can be sold, potentially allowing authorized products to return to convenience stores and other general retail channels, although no decision has been made. Since 2024, emerging nicotine replacement therapy products such as nicotine pouches have been largely restricted to behind-the-counter pharmacy sales. Health Canada, meanwhile, continues to recall unauthorized and higher-strength nicotine pouches, indicating that the current discussion concerns retail access for authorized products rather than a broad relaxation of nicotine pouch regulation.
Sep.14
How Large Is France’s Off-Channel Tobacco Market? Logista Says It Has Become Structural, While the Official Estimate Is 17.7% and Some Industry Studies Put It Above 50%
How Large Is France’s Off-Channel Tobacco Market? Logista Says It Has Become Structural, While the Official Estimate Is 17.7% and Some Industry Studies Put It Above 50%
Logista France says tobacco consumption outside France’s official tobacconist network has become a large and structural market phenomenon, but official and industry estimates differ sharply. France’s TAFE study estimates that 17.7% of tobacco consumption escaped domestic taxation in 2023, with most of that volume attributed to cross-border purchasing rather than street sales. Some industry studies use broader off-channel definitions and put the figure above 50%. Meanwhile, French Customs seized 547.94 tonnes of tobacco in 2025, up 12%, showing continued pressure from illicit trade.
Sep.04
Science | International Experts Propose a New Smoking Cessation Pathway, Citing Higher Quit Rates With E-Cigarettes Than Nicotine Replacement Therapy
Science | International Experts Propose a New Smoking Cessation Pathway, Citing Higher Quit Rates With E-Cigarettes Than Nicotine Replacement Therapy
A new expert paper in JAMA urges U.S. clinicians to include nicotine e-cigarettes in smoking-cessation discussions, citing higher quit rates than nicotine replacement therapy. It also stresses that products must deliver enough nicotine to replace cigarettes, dual use should be brief, and complete switching is the goal. 2Firsts argues the recommendations matter beyond clinics: public-health professionals should reassess relative risk, regulators should preserve sufficient product appeal for adult smokers, and manufacturers should focus on helping users quit cigarettes more sustainably.
SCIENCE
Aug.03 by 2Firsts Perspectives
Nasdaq-Listed Vape Company iSpire Technology Restructures Leadership as Tuanfang Liu Becomes Sole CEO, BTIG Initiates Coverage on ODM Growth Opportunity
Nasdaq-Listed Vape Company iSpire Technology Restructures Leadership as Tuanfang Liu Becomes Sole CEO, BTIG Initiates Coverage on ODM Growth Opportunity
Nasdaq-listed vape company iSpire Technology has restructured its leadership team, with Tuanfang Liu becoming the company’s sole chief executive officer (CEO) and Michael Wang appointed CEO of Aspire North America. The move ends iSpire’s previous co-CEO structure and creates clearer responsibilities between group strategy and regional execution. Separately, BTIG initiated coverage on iSpire Technology with a Buy rating and a $3.50 price target, identifying ODM growth opportunities as a key investment factor.
Jul.27
Philippines BIR Steps Up Illicit Vape Enforcement Ahead of Christmas Shopping
Philippines BIR Steps Up Illicit Vape Enforcement Ahead of Christmas Shopping
The Philippines’ Bureau of Internal Revenue is intensifying enforcement against illicit vape and tobacco products ahead of the Christmas shopping season, directing regional and enforcement offices to strengthen monitoring of production sites, warehouses, distribution channels and retail outlets. The BIR destroyed 240,550 illicit vape products in August with an estimated tax liability of about PHP1.53 billion. A nationwide tax-compliance operation in July also inspected 3,590 businesses involved in tobacco and vapor products.
Regulations
Sep.17 by 2Firsts Perspectives