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BAT Submits Final PMTA for Age Restriction Devices for Vuse Pro ENDS Device

VUSE by 2FIRSTS.ai
Jun.28.2024
BAT Submits Final PMTA for Age Restriction Devices for Vuse Pro ENDS Device
BAT subsidiary, RJ Reynolds Vapor Company, has submitted its Vuse Pro age-restricted tobacco product application to the FDA.

On June 27, RJ Reynolds Vapor Company (RJRVC), a subsidiary of British American Tobacco (BAT), announced on its official website that it has submitted its Vuse Pro premarket tobacco product application (PMTA) for age restriction devices to the U.S. Food and Drug Administration (FDA).

 

Vuse Pro is an electronic nicotine delivery system (ENDS) device platform that connects to a mobile application. Before use, consumers' ages are verified by a third-party provider to ensure that they are at least 21 years old and meet the legal minimum purchasing age for tobacco and vapor products. Additionally, only verified adult users can unlock the device and use pods that are compatible with Vuse Pro.

 

This technology and mobile application also support functions such as automatic locking and proximity locking, further ensuring the security of the device's use.

 

Tim Nestor, Executive Vice President of Research and Development at Renault, stated that...

 

We have submitted a PMTA application to the FDA, demonstrating our commitment to providing choices for adult tobacco and nicotine consumers, while also preventing underage individuals from accessing our products. We never want our products to end up in the hands of minors. The Vuse Pro ENDS platform offers solutions for adult consumers, restricts use among minors, and delivers appealing flavors and unique experiences to current adult smokers.

 

According to U.S. law, any new tobacco product entering the market must obtain FDA authorization before being sold in the United States.

 

As part of the submission documents, Renault Company provided nearly 80,000 pages of scientific data to the FDA for review, including 97 scientific studies.

 

References:
[1] R.J. Reynolds Vapor Company Completes PMTA Submission for Age-Gated Vuse Pro E-Cigarette Platform
Also Read:
[1] Wade Huckabee Appointed Senior Vice President of BAT's Subsidiary
[2] Supreme Court Rejects Lawsuit Against California Mint Cigarette Ban
[3] Texas Appellate Court: RJR Vapor Entitled to Over $16,000 Tax Refund
[4] Reynolds 337 Case: ITC may Initiate Investigation after November 13
[5] Expert Insights on Reynolds 337 Investigation: Hard to Get ITC Abandon Jurisdiction
#North America#United States#Open system e-cigarettes#Regulation#vuse

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