According to a report by Ajunews on July 24th, British American Tobacco's South Korean subsidiary announced that the e-cigarette brand VUSE is celebrating its one-year anniversary on the market.
According to BAT, VUSE is currently being sold in 59 countries worldwide, including the United States and Japan. In July of last year, BAT first introduced "VUSE Go 800" in South Korea, and within six months of its launch, the product had surpassed 1 million units in total sales.
Due to the strong sales momentum of "VUSE GO 800," BAT launched the "VUSE GO 2nd generation" in June this year.
The company's CEO, Song Young-jae, stated:
The significance of VUSE is significant, as it significantly expands the non-combustible product choices for adult smokers in South Korea. As a domestic liquid e-cigarette brand, we will make every effort to create a sustainable market.
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