BAT Malaysia Reports 5.6% Q2 Revenue Decline: Profits Hit by Vuse Investments

BAT by 2FIRSTS.ai
Jul.24.2024
BAT Malaysia Reports 5.6% Q2 Revenue Decline: Profits Hit by Vuse Investments
British American Tobacco (BAT) Malaysia announced a 5.6% drop in Q2 revenue, reaching 640 million Malaysian Ringgit.

According to Market Screener's report on July 24th, British American Tobacco Malaysia announced its financial performance for the Q2 quarter ending June 30, 2024.

 

The company's revenue for the second quarter was 640 million Malaysian Ringgit (137 million US dollars), a decrease of 5.6% from the same period last year. This quarter's operating profit was 56 million Ringgit (11.99 million US dollars), down from 73 million Ringgit (15.63 million US dollars) a year ago, as a result of continued investment in the e-cigarette brand Vuse.

 

The cigarette brand Dunhill continues to solidify its market leadership position in Malaysia, with its market share increasing by 0.4% from the previous quarter to reach 30.9%. Despite the ongoing impact of consumers shifting to e-cigarettes and traditional tobacco products, its performance remains strong. Compared to the previous quarter, the market share of its high-end brand decreased by 0.2% to 6.0%, while the market share of its value-for-money brand remained unchanged at 12.7%.

 

In the review of the past six months, BAT Malaysia's overall sales have decreased compared to the first half of 2023, due to a sluggish market in the first quarter of 2024. However, there was a rebound in sales in the second quarter of 2024, indicating a gradual recovery. Additionally, due to investments in Vuse e-cigarette and an increase in operating expenses, the company's operating profit decreased by 22.3% to 102 million ringgit (21.84 million USD).

 

BAT Malaysia's board of directors announced a second interim dividend of 12 sen per ordinary share, totaling RM 34.2 million (USD 7.32 million), to be paid to shareholders on August 22, 2024.

 

Nedal Salem, the Managing Director of BAT Malaysia, stated that...

 

Our financial performance met expectations as we continued to invest in developing Vuse in Malaysia. Our goal is to build a better tomorrow, and the group firmly believes that its strategic investments will contribute to achieving sustainable growth in Malaysia.

 

The tobacco black market continues to impact the industry, with its occurrence rate still at 54.8%. While the group applauds law enforcement agencies' efforts to crack down on the illicit tobacco trade, they believe the government should consider reviewing its tax policies in order to align with the strengthened enforcement measures expected in the upcoming 2025 budget.

 

The group believes that the "2024 Public Health Tobacco Control Law" is the right direction for the industry. Any regulations introduced must be reasonable and evidence-based to ensure effective implementation and achieve the intended goals, without promoting the growth of the tobacco or e-cigarette black market.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Product | PIXL Adds 6ml PIXL 5K in UK Alongside 12ml PIXL 8000 as Vape Duty Takes Effect
Product | PIXL Adds 6ml PIXL 5K in UK Alongside 12ml PIXL 8000 as Vape Duty Takes Effect
Vaping brand PIXL has introduced the PIXL 5K reusable prefilled pod device in the UK, featuring a 2ml prefilled pod and a 4ml refill container with a combined e-liquid capacity of 6ml. The device uses 20mg/ml nicotine salt e-liquid and is advertised to deliver up to approximately 5,000 puffs. Available through UK retailers by August 2026, the PIXL 5K sits alongside the existing 12ml PIXL 8000. The UK's Vaping Products Duty took effect on October 1 at £0.22 per millilitre, producing theoretical duty amounts of £1.32 and £2.64 for the two products' respective full refill sets.
product
Oct.10
Charlie’s Bets on Age-Gating and 678 PMTA Assets as U.S. Vape Enforcement Landscape Shifts
Charlie’s Bets on Age-Gating and 678 PMTA Assets as U.S. Vape Enforcement Landscape Shifts
Charlie’s Holdings said in its latest shareholder letter that it is moving to commercialize PACHA products and monetize its PMTA assets as the FDA changes enforcement priorities for unauthorized ENDS products. Thirty PACHA SKUs were previously tentatively identified for a proposed public list of products that the FDA generally does not intend to prioritize for enforcement. Charlie’s is also preparing test-market sales of age-gated flavored disposables and says it currently holds 678 PMTA-related product assets while seeking additional strategic transactions and partnerships.
Sep.11
Product | FOGER Introduces Switch Pro 30K Nixodine Pod in U.S. Retail, Bringing 6-MN Related Formulation to High-Capacity Pod Platform
Product | FOGER Introduces Switch Pro 30K Nixodine Pod in U.S. Retail, Bringing 6-MN Related Formulation to High-Capacity Pod Platform
FOGER has introduced the Switch Pro 30K Nixodine Pod in U.S. retail channels, bringing a 6-methylnicotine (6-MN)-related formulation into its reusable Switch Pro 30K pod ecosystem. The product retains the existing reusable dock and magnetic replacement pod architecture, featuring a 19ml prefilled pod, dual-mesh heating and Normal/Boost modes. The Nixodine version is labeled nicotine-free in terms of conventional nicotine but uses a 5% Nixodine-related formulation. The product has appeared in U.S. retail and wholesale channels, with some listings indicating Kentucky-only availability.
Aug.28
Zhang Xiaotang Appointed Deputy Director of China’s Tobacco Regulator, Adding Another Finance-Background Official to Top Leadership
Zhang Xiaotang Appointed Deputy Director of China’s Tobacco Regulator, Adding Another Finance-Background Official to Top Leadership
China’s State Council has appointed Zhang Xiaotang as deputy director of the State Tobacco Monopoly Administration, with the regulator’s official website now listing him as a Party leadership group member and deputy director. Zhang previously led Hebei China Tobacco and earlier headed the STMA’s finance and audit department. His appointment follows the elevation earlier this year of former tax official Yao Laiying to head the STMA, adding another senior official with a strong fiscal or financial-management background to China Tobacco’s top leadership in 2026.
News
Sep.20
Latest UK ONS Data: Vaping Rate Edges Down to 9.9% in 2025, a Year After Overtaking Cigarette Smoking
Latest UK ONS Data: Vaping Rate Edges Down to 9.9% in 2025, a Year After Overtaking Cigarette Smoking
Vaping prevalence in Great Britain edged down to 9.9% in 2025 from 10.0% in 2024, with the number of adult users holding at approximately 5.4 million for a second consecutive year, according to the Office for National Statistics (ONS). E-cigarette use had risen from 6.4% in 2020 to 10.0% in 2024, when it exceeded cigarette smoking prevalence for the first time. Cigarette smoking continued to decline to 8.7% in 2025, widening the gap to 1.2 percentage points. Daily vaping declined slightly, while usage among adults aged 25–34 increased despite falling rates in other age groups.
DATA
Oct.14
Why AIRSCREAM Built its European Production Hub for Regulated Market Growth
Why AIRSCREAM Built its European Production Hub for Regulated Market Growth
AIRSCREAM’s production hub in the Czech Republic brings nicotine pouch manufacturing, e-liquid bottling, product documentation, warehousing and international logistics into one operation, giving brands and commercial partners a practical platform from which to launch, expand and enter new markets.
Market
Sep.16 by 2Firsts Perspectives