On February 2nd, US e-cigarette and nicotine pouch brand Aroma King revealed plans to expand in the US market.

Henry Sicignano, President of the U.S. electronic cigarette company Charlie's Holdings Inc., introduced the company's newly distributed product, the Spree Bar, during a pre-TPE forum.

U.S. political commentator Drew Johnson is calling for a reform of FDA policies, advocating for e-cigarettes as a life-saving method. He points out that the government and pharmaceutical companies are attempting to hinder the development of e-cigarettes, emphasizing that e-cigarettes are a relatively inexpensive and convenient option. Johnson sharply criticized FDA regulations, stating that they restrict the e-cigarette industry.

On the last day of the TPE24 exhibition, 2FIRSTS interviewed Noel, the Marketing Director of Empire Imports, about their partnerships.

Juice Head, an American e-liquid brand, expands its business to nicotine pouches, achieving success in sales.