
On September 7, 2024, the Global Nicotine Pouch Industry Summit was held in Kuala Lumpur, Malaysia. This summit was the world's first international workshop focusing on the entire nicotine pouch industry chain, and it invited entrepreneurs, experts, media representatives, and association organizations from different countries to attend. The summit was held against the backdrop of rapid growth in the global nicotine pouch market. According to the Oriental Tobacco Report "2023 World Tobacco Development Report," nicotine pouches continued to grow rapidly in 2023, with sales volume increasing by 43.5% to 15.51 billion bags, and sales revenue increasing by 61.1% to $7.86 billion. Nicotine pouches have emerged as a new branch of innovative tobacco products on a global scale.
The summit was hosted by 2Firsts researcher Wen Jiarong and Leeon from ANT EXPO, with Leeon also serving as the opening guest to introduce ANT EXPO and emphasize its dedication to promoting the global new tobacco industry development and integration as a business platform. ANT EXPO organizers predict that nicotine pouches will continue to grow rapidly over the next two years, moving towards functional diversification and marketing diversification, with regulations gradually being implemented in markets worldwide.


Leona Zhu, the Editor-in-Chief of 2Firsts, delivered a fascinating speech entitled "Next Big Thing: OND Trends and Tips." She pointed out that nicotine pouches are experiencing continuous growth, spreading from the European and American markets to emerging markets worldwide. This trend will lead to the formation of three major categories: HTP (Heated Tobacco Products), EVP (Electronic Vapor Products), and OND (Oral Nicotine Delivery). Zhu emphasized the need for stricter regulations in the future, as well as the importance of technology research and development, and the urgent need to combat illegal trade in this industry.

Dr. Meer, Research and Development Director at Nicoer Lab, delivered a keynote speech on "In-depth Analysis: Assessing the Health Risks and Safety of Nicotine Pouches." He conducted a SWOT analysis to examine the health risks and safety of nicotine pouches, pointing out that compared to traditional cigarettes, nicotine pouches do not release harmful smoke. However, they may carry the risk of nicotine addiction and potential side effects such as gum irritation or hiccups. Nicotine pouches can be used as a smoking cessation tool in certain situations, but may pose a risk of nicotine dependence for non-smokers or minors. The long-term health effects are still unclear.

Waqas Khan, the global CEO of CLEW, delivered a fascinating speech titled "A Smokeless Vision of Nicotine." Khan discussed the global trend towards consumers demanding safer nicotine alternatives and governments needing to reduce the harm of nicotine products on their residents. NEVCORE INNOVATIONS is dedicated to creating a smokeless nicotine world and leading the way in reducing the harm of nicotine.

AVB INTERNATIONAL co-founder Shivam Bihani delivered an insightful speech on the topic of "Nicotine Pouches and Future Trends." According to SHIVAM BIHANI, the global nicotine pouch market is projected to reach $3 billion in 2023, with an estimated annual compound growth rate of 34.0% from 2024 to 2030. Currently, mint and fruit-flavored nicotine pouches are the most popular, and packaging is moving towards environmentally-friendly, child-proof, and flexible packaging.

Jack Hill, the PR manager of Chubby Gorilla, gave a keynote speech on "Quality Packaging Boosts Smokeless Tobacco Brands." Hill mentioned that the nicotine pouch market is showing a growing trend, and Chubby Gorilla will continue to expand in this market in the future, offering customers a variety of choices.

Ryboss sales engineer Selina delivered a fascinating presentation titled "Application of Automatic Packaging and AI Vision Technology in Cigarette Packaging." She pointed out that with the increasing consumer demands for product quality, the automation and intelligence of cigarette packaging have become industry trends. The use of AI detection in cigarette packaging can achieve automation and improve production efficiency.

The summit received enthusiastic feedback, with attendees spontaneously engaging in a free discussion session after the speeches concluded. They expressed that the summit was insightful and provided a thorough understanding of the future trends of the nicotine pouch industry.

The successful holding of this conference is an important event for the global nicotine pouch industry. Attendees have stated that they will continue to work together to promote the high-quality development of the industry in compliance with regulations.
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