At the e-cigarette exhibition in Malaysia, the RIFBAR booth attracted numerous onlookers. On the morning of September 7, Ray, the head of sales department at RIFBAR, was interviewed by 2Firsts. He stated that choosing to showcase their products in the core area of the exhibition was a strategic market exploration. "Our products are creative and unique. We wanted to test the Malaysian market and evaluate the potential of RIFBAR products in Malaysia."
Merge the game with e-cigarettes
As an emerging e-cigarette brand, RIFBAR has established influence in the markets of the United States and Europe. The highlight of its products is the built-in gaming function, allowing users to interact with games on the screen while using the e-cigarette. Users can even "connect" two e-cigarette devices and socialize with others. This creative design that combines e-cigarettes with gaming interaction has given RIFBAR a unique positioning in the competitive market.
Our core belief is to encourage more social interaction through our products," explained Ray. "We aim to bring diverse fun and social elements to users.
International expansion and regional layout
Ray explained that the company currently has offices in several countries, including the United States, Ukraine, the United Arab Emirates, and China, and plans to further expand into global markets. In particular, RIFBAR has established a team of 75 employees in Ukraine and 13 employees in China to support expansion into the Asia-Pacific market.
Currently, the main focus of RIFBAR in the market is on the United States. In the US, RIFBAR's TurboX Pro is the brand's best-selling product, and Ray is confident in this. He stated that this product combines creativity and technology, and has received positive feedback from consumers due to its innovative gaming features and practical design.
Testing the waters of the Malaysian market
When asked about the reason for participating in the Malaysia exhibition, Ray openly admitted that RIFBAR hopes to use this opportunity to test the market and understand the reaction of Malaysian consumers to their innovative products. "We want to see if we can find a breakthrough here through this exhibition and showcase the uniqueness of our products," Ray added. With creative design and social features, RIFBAR believes that they are more innovative and unique compared to other brands in the market.
Ray stated that although the e-cigarette market is competitive, RIFBAR's products stand out with a unique positioning that caters to consumers seeking novel experiences. He emphasized that RIFBAR aims to inject more vitality into the e-cigarette industry through continuous innovation.
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