On September 6, 2024, the Asia International New Tobacco Industry Expo (ANTY EXPO) officially opened at the Malaysia International Exhibition and Trade Centre (MIECC). As the official media partner of ANTY EXPO, the 2Firsts team has already arrived at the exhibition venue and set up a special interview room (booth number: H30), providing industry professionals with first-hand market insights and trend analysis. Industry insiders are welcome to come and exchange industry updates.
In a recent discovery, the well-known e-cigarette brand SKE showcased products tailored for the Malaysian market at the event. This included sweet-flavored e-cigarettes popular among Malays and tea-flavored e-cigarettes favored by local Chinese. According to the booth manager, the featured products at this exhibition highlight SKE's focus on localizing their offerings, with the brand spending the past six months developing e-liquid flavors specifically for the market.
It is worth noting that some of the e-cigarettes displayed in this exhibition are designed with an oriental tea drink style, with appearances closely resembling the trendy tea drink style in China. The flavors include Tieguanyin, Oolong tea, lychee iced tea, jasmine milk tea, and more.
The promotional materials display representations of local preferences for sweetness and a refreshing coolness.
This time, there was no specific development of new products specifically for the Malaysian exhibition, but rather the introduction of flavors that cater to the consumption habits of the Malaysian public into existing products.
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