ANTY EXPO: SKE Launches Chinese Tea-Infused E-Liquids in Malaysia, Featuring Oolong and More

Events by 2FIRSTS

Sep.06.2024

ANTY EXPO: SKE Launches Chinese Tea-Infused E-Liquids in Malaysia, Featuring Oolong and More

ANTY EXPO Opens in Malaysia, showcasing SKE e-cigarettes with local flavors like sweet and tea at booth H30.

On September 6, 2024, the Asia International New Tobacco Industry Expo (ANTY EXPO) officially opened at the Malaysia International Exhibition and Trade Centre (MIECC). As the official media partner of ANTY EXPO, the 2Firsts team has already arrived at the exhibition venue and set up a special interview room (booth number: H30), providing industry professionals with first-hand market insights and trend analysis. Industry insiders are welcome to come and exchange industry updates.

In a recent discovery, the well-known e-cigarette brand SKE showcased products tailored for the Malaysian market at the event. This included sweet-flavored e-cigarettes popular among Malays and tea-flavored e-cigarettes favored by local Chinese. According to the booth manager, the featured products at this exhibition highlight SKE's focus on localizing their offerings, with the brand spending the past six months developing e-liquid flavors specifically for the market.

It is worth noting that some of the e-cigarettes displayed in this exhibition are designed with an oriental tea drink style, with appearances closely resembling the trendy tea drink style in China. The flavors include Tieguanyin, Oolong tea, lychee iced tea, jasmine milk tea, and more.

The promotional materials display representations of local preferences for sweetness and a refreshing coolness.

This time, there was no specific development of new products specifically for the Malaysian exhibition, but rather the introduction of flavors that cater to the consumption habits of the Malaysian public into existing products.

Also Read:

[1] Colorful Activities at ANTY EXPO in Malaysia Exhibition Center

[2] ANTY EXPO 2024 in Malaysia: 2Firsts Sets up Interview Booth for On-Site Coverage

[3] HEYBAR Marketing Director on the Shisha Market: Bigger Than Expected, New Products to Standardize Flavors

[4] Exclusive Interview with VGOD: Once the Top E-Liquid Brand in US, Set to Relaunch in Malaysia

#E-liquids #Asia #Products #Malaysia

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn

Notice

1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

Copyright

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

AI Assistance Disclaimer

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

WHO MOP4 Focuses on Justice and Prosecution to Combat Illicit Tobacco Trade

The Fourth Meeting of the Parties (MOP4) to the Protocol to Eliminate Illicit Trade in Tobacco Products opened in Geneva on November 24, 2025. With 60 Parties participating, the meeting focuses on strengthening legal action and international cooperation to combat illicit trade, which accounts for about 11% of the global tobacco market and costs governments billions in lost tax revenue.

Nov.25 by 2FIRSTS.ai

EU to consider Denmark's proposal for stricter tobacco tax reforms. Heating tobacco tax could increase by 132%, nicotine pouch tax by up to 1000%. 92% opposed to overall tax hike in public consultation. Concerns raised over taxing innovative smoke-free pr

EU to debate Denmark's proposal to increase tobacco taxes, including a 132% hike for heated tobacco and 1000% for nicotine pouches.

Dec.04 by 2FIRSTS.ai

Mongolia Proposes Full Regulation of E-Cigarettes Under Tobacco Law

Mongolia’s Parliament has begun reviewing major amendments to the Tobacco Control Law, which would bring e-cigarettes and other new nicotine products under the same legal framework as traditional cigarettes. The bill also proposes a gradual increase in tobacco excise taxes through 2030 and new restrictions on flavors, marketing, and public smoking.

Nov.26 by 2FIRSTS.ai

Malaysian Customs Seizes Over US$3.4 Million in E-Cigarettes and Vape Liquids Shipped from China and Transported Overland

The Royal Malaysian Customs Department in Kedah seized a large consignment of e-cigarette devices and vape liquids originating from China, with a total value exceeding RM16 million (about US$3.4 million). The suspect, a man in his 40s, failed to produce the required import permit from the Health Ministry, and the case is being investigated under the Customs Act 1967.