ANTY EXPO: SKE Launches Chinese Tea-Infused E-Liquids in Malaysia, Featuring Oolong and More

Events by { "type": "", "title": "", "logo": "", "description": "", "auth": "", "seo_url": "" }

Sep.06.2024

ANTY EXPO: SKE Launches Chinese Tea-Infused E-Liquids in Malaysia, Featuring Oolong and More

ANTY EXPO Opens in Malaysia, showcasing SKE e-cigarettes with local flavors like sweet and tea at booth H30.

On September 6, 2024, the Asia International New Tobacco Industry Expo (ANTY EXPO) officially opened at the Malaysia International Exhibition and Trade Centre (MIECC). As the official media partner of ANTY EXPO, the 2Firsts team has already arrived at the exhibition venue and set up a special interview room (booth number: H30), providing industry professionals with first-hand market insights and trend analysis. Industry insiders are welcome to come and exchange industry updates.

In a recent discovery, the well-known e-cigarette brand SKE showcased products tailored for the Malaysian market at the event. This included sweet-flavored e-cigarettes popular among Malays and tea-flavored e-cigarettes favored by local Chinese. According to the booth manager, the featured products at this exhibition highlight SKE's focus on localizing their offerings, with the brand spending the past six months developing e-liquid flavors specifically for the market.

It is worth noting that some of the e-cigarettes displayed in this exhibition are designed with an oriental tea drink style, with appearances closely resembling the trendy tea drink style in China. The flavors include Tieguanyin, Oolong tea, lychee iced tea, jasmine milk tea, and more.

The promotional materials display representations of local preferences for sweetness and a refreshing coolness.

This time, there was no specific development of new products specifically for the Malaysian exhibition, but rather the introduction of flavors that cater to the consumption habits of the Malaysian public into existing products.

Also Read:

[1] Colorful Activities at ANTY EXPO in Malaysia Exhibition Center

[2] ANTY EXPO 2024 in Malaysia: 2Firsts Sets up Interview Booth for On-Site Coverage

[3] HEYBAR Marketing Director on the Shisha Market: Bigger Than Expected, New Products to Standardize Flavors

[4] Exclusive Interview with VGOD: Once the Top E-Liquid Brand in US, Set to Relaunch in Malaysia

#E-liquids #Asia #Products #Malaysia

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn

Notice

1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

Copyright

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

AI Assistance Disclaimer

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Russian Region Targets Youth Vaping and Night Alcohol Sales

The Speaker of the Legislative Assembly of Russia’s Nizhny Novgorod Region said efforts to curb night-time alcohol sales and the spread of e-cigarettes will continue in 2026. While illegal alcohol trade has largely been eliminated, youth vaping remains a major concern. Regional authorities are seeking federal approval to allow local governments to impose stricter restrictions on vape sales, alongside increased health education initiatives.

Dec.22 by { "username": "", "position": "", "avatar": "", "auth": "", "seo_url": "" }

Swedish Match to Revamp ZYN Lineup, Discontinue Four Nicotine Pouch Products in 2026

According to Swedish Match’s website, the company plans to discontinue four ZYN nicotine pouch products in 2026, spanning different flavors and strength variants, and is directing consumers to existing substitute options.

Dec.19 by { "username": "", "position": "", "avatar": "", "auth": "", "seo_url": "" }

U.S. Company TPB Q3 Earnings: Nicotine Pouch Sales Surge 628% YoY, First U.S. Production Line Planned

Turning Point Brands (NYSE: TPB) released its financial results for the third quarter of 2025, reporting strong revenue and profit growth driven by surging Modern Oral (nicotine pouch) sales. The company announced plans to establish its first U.S.-based white pouch production line in 2026, marking a key step toward manufacturing localization.

Nov.06 by { "username": "", "position": "", "avatar": "", "auth": "", "seo_url": "" }

Argentine province of Santa Fe passes bill expanding smoking regulations to include e-cigarettes and heated tobacco products

The Santa Fe Provincial Chamber of Deputies has passed a bill amending the 2005 Provincial Anti-Smoking Law (No. 12,432) to include e-cigarettes, vaping devices, and heated tobacco products. Lawmaker Sonia Martorano, who authored the initiative, said the reform aims to strengthen prevention policies amid growing youth use, stressing that “even without nicotine, these devices are toxic.”