The three-day 2024 Asia International New Tobacco Expo (ANTY EXPO) has successfully concluded at the Malaysia International Exhibition and Convention Centre (MIECC). The exhibition brought together leading brands, industry experts, and numerous exhibitors from around the world to showcase the latest innovations and technologies in new tobacco products in Malaysia and globally. As the official media partner of the event, 2Firsts provided comprehensive coverage of the exhibition's various activities, exciting moments, and industry highlights, offering in-depth industry insights and trend analysis.
According to the organizers, the exhibition attracted thousands of visitors from over 20 countries and regions around the world, showcasing more than 100 e-cigarette, oral tobacco, heated tobacco, e-liquid brands, and various supply chain companies. Many participating companies mentioned that through this exhibition, they not only successfully established new collaboration relationships but also expanded opportunities in more international markets.
2Firsts created a special report for this exhibition, releasing over 20 articles focusing on the opening, progress, and closing of the event. The reports covered interviews with internationally renowned e-cigarette brands, local Malaysian e-cigarette brands, nicotine bag brands, and distributors. In order to enhance interaction with exhibitors, 2Firsts set up an interview room on site (booth number: H30), providing a platform for face-to-face communication with exhibitors.
Through 2FIRSTS' Chinese website, international website, and other multilingual platforms, 2Firsts continues to release a diverse range of rich and detailed content including articles, short videos, and photo collections. This content comprehensively showcases the on-site situation of e-cigarette exhibitors while also introducing the latest developments and trends in the e-cigarette market in Malaysia and throughout Southeast Asia. This has sparked interest and discussion within the global e-cigarette industry.
As one of the highlights of the exhibition, Leona Zhu, the executive editor of 2Firsts, was invited to deliver a keynote speech titled "Embracing the Surge of New Product Categories: Global Trends and Recommendations for the Nicotine Pouch Industry" at the Global Nicotine Pouch Industry Summit.
She shared insightful insights on the nicotine pouch market with practitioners worldwide, covering the overall scale of the global market, brand landscape, and the entire industry chain. Zhu Lihong also conducted a detailed analysis of the opportunities and challenges facing the current market, and put forward recommendations for future development.
In addition, Shiela Wen, a industry researcher at 2Firsts, served as the host of the Global Nicotine Pouch Industry Summit, facilitating in-depth discussions among attendees. Wen guided guests from various perspectives to explore potential future developments in the nicotine pouch market, focusing on technological innovation, policy responses, and differentiated strategies in different global markets.
As a leading global media and think tank in atomization technology, 2Firsts will continue to organize more research and discussions on the nicotine pouch industry to promote global industry exchange and cooperation, and drive the industry towards high-quality development.
About 2FIRSTS
2FIRSTS is a leading global aerosol technology media and think tank, providing the latest news, data, and insights to global regulators, entrepreneurs, researchers, and media. Each day, over 10,000 global visitors access 2FIRSTS' English site (www.2firsts.com), Chinese site (www.2firsts.cn), and Spanish site (www.2firsts.com/es). The 2FIRSTS global reporting team is based in Shenzhen, Hong Kong, Europe, the United States, and other locations.
2FIRSTS maintains open and trustworthy communication with regulatory authorities, industry leaders, companies, industry associations, and media from around the world. As the most important value service provider in the global tobacco and alternative tobacco industry chain, 2FIRSTS is committed to promoting global innovation in alternative tobacco technology, compliance development, and fulfilling social responsibility. This aims to achieve high-quality development of the global alternative tobacco industry and bring a healthier and safer lifestyle to global tobacco consumers.
Regarding ANTY EXPO
The ANTY EXPO Asia International New Tobacco Expo showcases the entire new tobacco industry, from the supply chain to user applications, with the aim of creating a high-quality global network, promoting innovation, and strengthening interaction between suppliers and market participants. It highlights Malaysia's key role as a major trading center in the Southeast Asian e-cigarette market, aiming to attract a wide range of Asian and international buyers to enhance cooperation in the global tobacco industry. The event uniquely focuses on the emerging tobacco industry, providing a platform for in-depth understanding and communication.
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