2Firsts' Comprehensive Coverage Powers Successful Conclusion of ANTY EXPO, Fostering In-Depth Global NGP Industry Dialogue

Events by 2FIRSTS
Sep.12.2024
2Firsts' Comprehensive Coverage Powers Successful Conclusion of ANTY EXPO, Fostering In-Depth Global NGP Industry Dialogue
The three-day 2024 Asian International New Tobacco Expo (ANTY EXPO) successfully concluded at MIECC in Malaysia, showcasing global innovations.

The three-day 2024 Asia International New Tobacco Expo (ANTY EXPO) has successfully concluded at the Malaysia International Exhibition and Convention Centre (MIECC). The exhibition brought together leading brands, industry experts, and numerous exhibitors from around the world to showcase the latest innovations and technologies in new tobacco products in Malaysia and globally. As the official media partner of the event, 2Firsts provided comprehensive coverage of the exhibition's various activities, exciting moments, and industry highlights, offering in-depth industry insights and trend analysis.

2Firsts' Comprehensive Coverage Powers Successful Conclusion of ANTY EXPO, Fostering In-Depth Global NGP Industry Dialogue
Image source: ANTY

 

According to the organizers, the exhibition attracted thousands of visitors from over 20 countries and regions around the world, showcasing more than 100 e-cigarette, oral tobacco, heated tobacco, e-liquid brands, and various supply chain companies. Many participating companies mentioned that through this exhibition, they not only successfully established new collaboration relationships but also expanded opportunities in more international markets.

2Firsts' Comprehensive Coverage Powers Successful Conclusion of ANTY EXPO, Fostering In-Depth Global NGP Industry Dialogue
Exclusive interview with Feranti Susilowati, CEO of a top e-liquid brand in Indonesia (left) | Image source: 2Firsts

 

2Firsts created a special report for this exhibition, releasing over 20 articles focusing on the opening, progress, and closing of the event. The reports covered interviews with internationally renowned e-cigarette brands, local Malaysian e-cigarette brands, nicotine bag brands, and distributors. In order to enhance interaction with exhibitors, 2Firsts set up an interview room on site (booth number: H30), providing a platform for face-to-face communication with exhibitors.

 

2Firsts' Comprehensive Coverage Powers Successful Conclusion of ANTY EXPO, Fostering In-Depth Global NGP Industry Dialogue
ANTY Special Report | Image Source 2Firsts

 

Through 2FIRSTS' Chinese website, international website, and other multilingual platforms, 2Firsts continues to release a diverse range of rich and detailed content including articles, short videos, and photo collections. This content comprehensively showcases the on-site situation of e-cigarette exhibitors while also introducing the latest developments and trends in the e-cigarette market in Malaysia and throughout Southeast Asia. This has sparked interest and discussion within the global e-cigarette industry.

2Firsts' Comprehensive Coverage Powers Successful Conclusion of ANTY EXPO, Fostering In-Depth Global NGP Industry Dialogue
Editor-in-Chief of 2Firsts, Leona Zhu at work. (Image source: ANTY)

 

As one of the highlights of the exhibition, Leona Zhu, the executive editor of 2Firsts, was invited to deliver a keynote speech titled "Embracing the Surge of New Product Categories: Global Trends and Recommendations for the Nicotine Pouch Industry" at the Global Nicotine Pouch Industry Summit.

2Firsts' Comprehensive Coverage Powers Successful Conclusion of ANTY EXPO, Fostering In-Depth Global NGP Industry Dialogue
Industry researcher Shiela Wen (on the right) from Firsts | Image source: ANTY

 

She shared insightful insights on the nicotine pouch market with practitioners worldwide, covering the overall scale of the global market, brand landscape, and the entire industry chain. Zhu Lihong also conducted a detailed analysis of the opportunities and challenges facing the current market, and put forward recommendations for future development.

 

In addition, Shiela Wen, a industry researcher at 2Firsts, served as the host of the Global Nicotine Pouch Industry Summit, facilitating in-depth discussions among attendees. Wen guided guests from various perspectives to explore potential future developments in the nicotine pouch market, focusing on technological innovation, policy responses, and differentiated strategies in different global markets.

 

As a leading global media and think tank in atomization technology, 2Firsts will continue to organize more research and discussions on the nicotine pouch industry to promote global industry exchange and cooperation, and drive the industry towards high-quality development.

 


About 2FIRSTS

 

2FIRSTS is a leading global aerosol technology media and think tank, providing the latest news, data, and insights to global regulators, entrepreneurs, researchers, and media. Each day, over 10,000 global visitors access 2FIRSTS' English site (www.2firsts.com), Chinese site (www.2firsts.cn), and Spanish site (www.2firsts.com/es). The 2FIRSTS global reporting team is based in Shenzhen, Hong Kong, Europe, the United States, and other locations.

 

2FIRSTS maintains open and trustworthy communication with regulatory authorities, industry leaders, companies, industry associations, and media from around the world. As the most important value service provider in the global tobacco and alternative tobacco industry chain, 2FIRSTS is committed to promoting global innovation in alternative tobacco technology, compliance development, and fulfilling social responsibility. This aims to achieve high-quality development of the global alternative tobacco industry and bring a healthier and safer lifestyle to global tobacco consumers.

 

Regarding ANTY EXPO

 

The ANTY EXPO Asia International New Tobacco Expo showcases the entire new tobacco industry, from the supply chain to user applications, with the aim of creating a high-quality global network, promoting innovation, and strengthening interaction between suppliers and market participants. It highlights Malaysia's key role as a major trading center in the Southeast Asian e-cigarette market, aiming to attract a wide range of Asian and international buyers to enhance cooperation in the global tobacco industry. The event uniquely focuses on the emerging tobacco industry, providing a platform for in-depth understanding and communication.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Product | Another Brand Joins the “Fog-Free” Trend: Hyperbar Launches ZeroFog Twin 50K
Product | Another Brand Joins the “Fog-Free” Trend: Hyperbar Launches ZeroFog Twin 50K
E-cigarette brand Hyperbar recently unveiled its “ZeroFog Twin 50K” on official social media. The device features a dual-tank design (13ml + 9ml) and claims up to 50,000 puffs. Its key feature is a one-click switch between regular and fog-free modes. The product was previously showcased at the Dubai Vape Expo.
Jul.21 by 2FIRSTS.ai
UK MHRA Watch | 200+ SKUs Listed in 10 Days: FUMOT Accounts for Nearly Half as ELFBAR and Others Roll Out New Products
UK MHRA Watch | 200+ SKUs Listed in 10 Days: FUMOT Accounts for Nearly Half as ELFBAR and Others Roll Out New Products
From July 9 to 18, brands including ELFBAR, GEEKVAPE, and FUMOT submitted over 200 e-cigarette SKUs for public listing with the UK Medicines and Healthcare products Regulatory Agency (MHRA), featuring high-puff devices, refillable pods, and multi-flavor compatible cartridges.
Jul.18 by 2FIRSTS.ai
Legal Analysis: Why SKE Lost the “CRYSTAL BAR” Trademark Case and Key Takeaways
Legal Analysis: Why SKE Lost the “CRYSTAL BAR” Trademark Case and Key Takeaways
Attorney Liu Peiling analyzed SKE’s loss in the “CRYSTAL BAR” trademark case, highlighting the UK’s “first-to-file” principle and common pitfalls in Chinese firms’ overseas IP strategies, such as delayed registration and weak evidence. She urged Chinese brands to plan trademark filings early and improve evidence retention to avoid disputes and protect their rights.
Jul.07 by 2FIRSTS.ai
Kazakhstan Public Health Law Amendments Take Effect: Full Ban on Heated Tobacco, E-Cigarettes, and Vape Liquids
Kazakhstan Public Health Law Amendments Take Effect: Full Ban on Heated Tobacco, E-Cigarettes, and Vape Liquids
Kazakhstan has imposed a total ban on smokeless tobacco products and e-cigarettes, with violators facing up to five years in prison.
Jul.22 by 2FIRSTS.ai
UK Nicotine Company Chill Brands Posts £164,000 Half-Year Revenue, Shuts U.S. Subsidiary to Focus on Distribution
UK Nicotine Company Chill Brands Posts £164,000 Half-Year Revenue, Shuts U.S. Subsidiary to Focus on Distribution
Chill Brands H1 revenue fell 90% to $210,000, with a $3.1M operating loss tied to governance issues and one-off legal costs. The company exited the U.S., regained chill.com in Dec 2024, launched its Chill Connect platform, and raised £1M ($1.35M) via convertible debt in Apr 2025.
Jul.14 by 2FIRSTS.ai
JTI Launches Limited Edition Ploom X Advanced in South Korea, Priced at Around $50
JTI Launches Limited Edition Ploom X Advanced in South Korea, Priced at Around $50
On July 1, JTI Korea launched the Ploom X Advanced Limited Edition Ora Ito Red, a red heat-not-burn device developed in collaboration with designer Ora Ito. The standalone device is priced at approximately $50.
Jul.01 by 2FIRSTS.ai