2FIRSTS Named Global Media Partner for IECIE Indonesia Vape Expo

On October 17th, 2022, 2FIRSTS International Station (www.2firsts.com) and IECIE jointly announced that 2FIRSTS has officially become the exclusive global media partner of the IECIE Electronic Cigarette Exhibition in Jakarta, Indonesia.

2FIRSTS has been named as the global cooperative media for the IECIE Indonesia exhibition.

Prior to this collaboration, 2FIRSTS had already established a strong working relationship with IECIE. On December 7th, 2021, during the IECIE Vape Expo Peak Forum, which focused on the trends and advancements in the electronic vaping industry, 2FIRSTS' co-founders and CEO, Zhao Tong, and COO, Guo Xiaoyu, in partnership with IECIE, launched the "2021 China E-Cigarette Retail Industry Blue Book".

Zhao Tong, the co-founder and CEO of 2FIRSTS, unveiled the "2021 Blue Book of E-cigarette Retail Industry" at IECIE.

2FIRSTS, a global professional media outlet in the electronic cigarette industry, focuses on market trends and development hot topics in the vaping field. Their commitment is to facilitate global communication of information on the industry and use their media influence to help the vaping industry develop worldwide. IECIE is a global exhibition platform for the e-cigarette vertical field. Through a partnership between 2FIRSTS and IECIE, the influence of the Jakarta Vape Expo will be expanded while also increasing global attention on the Southeast Asian e-cigarette market, ultimately promoting the development of the vaping industry in the region.

According to reports, the IECIE exhibition is moving overseas for the first time, choosing a venue in the rapidly developing Southeast Asian market. With the rapid growth of the global electronic vapor market in recent years, Southeast Asia has become a "new favorite" of the industry due to its population and market potential. According to Euromonitor data, it is expected that the total electronic vapor market in Southeast Asia will grow by 29% to reach $766 million by 2023. Indonesia, as the second-largest tobacco market in Asia, has 56.3 million tobacco product users, and its electronic vapor market value reached $239 million in 2021. It is a relatively mature market in Southeast Asia, and is expected to continue to grow.

The exhibition will take place at the Jakarta International Expo in Indonesia, covering an area of over 12,000 square meters. It will showcase a variety of electronic cigarettes and other products within the industry chain, attracting an estimated 10,000 visitors. More than 100 exhibitors, including well-known electronic cigarette brands such as Yooz, Yogi, SnowPlus, Laimi and Smoore, will be participating. Some of these brands will launch new products during the exhibition.

The IECIE Indonesia Jakarta Electronic Cigarette Exhibition will be closely monitored by 2FIRSTS, who will provide live updates throughout the event. The media company has previously reported on high-profile tobacco and e-cigarette expos in Germany, the United States, and the United Kingdom, establishing news centers in London, New York, and Moscow. Based on their professional reporting capabilities, 2FIRSTS will focus on the Southeast Asian e-cigarette market, capturing the latest industry developments and offering reliable sources of information for Chinese e-cigarette companies seeking to expand into Southeast Asia.

As a well-known international exhibition organizer in the industry, IECIE will continue to expand its international reach after the Jakarta exhibition in Indonesia, with upcoming exhibitions to be held in Malaysia, the United States, and other regions. 2FIRSTS, as IECIE's global partner and friendly collaborator, will continue to cover and report on these events.

Introduction to 2FIRSTS: Founded in 2021, 2FIRSTS is a company that specializes in providing compliance and global development services to electronic cigarette companies. The company is headquartered in Shenzhen, China and is a strategic partner of the Electronic Cigarette Committee, providing high-quality compliance and global development services to the industry. With capabilities in areas such as marketing, research, public relations, and data analysis, 2FIRSTS is committed to supporting the continuous development of the global new tobacco industry partners, including Chinese tobacco companies, and ultimately becoming an indispensable service provider in the global new tobacco industry chain.

As a member of the renowned exhibition group, Informa, IECIE is a globally influential trade show platform in the e-cigarette industry. With a focus on global perspectives and a vast network of domestic and international exhibitors and buyers, IECIE has taken a significant step forward in partnership with exhibitors and business partners by announcing its move overseas and expansion to the US and Europe within the next three years. The upcoming IECIE overseas exhibitions are expected to cover over 50,000 square meters with 1,000+ brands and 60,000+ professional attendees, serving as an important link for the global market by connecting Asia, Europe, and America.

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