
On January 28th, the UK government announced a comprehensive ban on the sale of disposable e-cigarettes and placed restrictions on the flavors available for pod-system e-cigarettes. The specific implementation date for the legislation has yet to be determined.

A professional from the UK e-cigarette market revealed that the news has already reached the British market. Larger distributors are taking a wait-and-see approach while some small retailers have started selling off their disposable e-cigarette products.
2FIRSTS has found that several well-known e-cigarette retailers in the UK are offering discounts on disposable e-cigarettes. Additionally, these platforms are primarily introducing new open-system, pod-system, and e-liquid products, with very few new disposable e-cigarette products being launched.



The UK market is the world's second-largest e-cigarette market, second only to the United States. In 2023, China's exports of e-cigarettes to the UK amounted to approximately $1.4 billion.
The news outlet 2FIRSTS will continue to monitor the developments in the e-cigarette market in the UK. If there are any updates, we will report them promptly. Stay tuned for the latest news.
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