Al Fakher Partners with U.S. Rapper Snoop Dogg to Launch New Hookah Flavors

Nov.21.2025

Al Fakher Partners with U.S. Rapper Snoop Dogg to Launch New Hookah Flavors

According to Business Wire, AIR Limited has partnered with Snoop Dogg to develop new hookah flavors for its flagship brand Al Fakher. The products will be released on November 3, 2025, across international and German online platforms, expanding the brand’s flavor portfolio.

Key Points

AIR collaborates with Snoop Dogg to release new premium Al Fakher flavors.
Flavors launch on international and German platforms starting November 3, 2025.
Products are made with selected ingredients and supported by safety research.
AIR says the collaboration aims to enhance global visibility of hookah culture.
AIR has invested over USD 115 million in product innovation since 2019.

2Firsts, November 21, 2025 — According to Business Wire, AIR Limited, the parent company of Al Fakher, has partnered with rapper and cultural figure Snoop Dogg to introduce a range of new premium hookah flavors for the brand.

Starting November 3, 2025, the flavors “Cloud 92,” “Dogg’s Delight,” “Midnight Blues,” “Tha G’z Mix,” and “Money Honey” will be available globally on hookah.com. In Germany, “Cloud 92,” “Dogg’s Delight,” and “Purple Passion” will be sold on shisha-world.com.

AIR CEO Stuart Brazier stated that the company aims to use this collaboration to further raise the visibility of hookah culture worldwide.

According to the report, AIR has invested more than USD 115 million in product-related R&D since 2019 and holds over 100 granted or pending patents. Al Fakher has a significant share of the global flavored hookah market, with an estimated 14 million users. AIR’s other operations include the charcoal-free electronic hookah device OOKA and the B2B platform Hookah.com.

References:

[1] AIR Announces Transformative Collaboration with Snoop Dogg

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[1] Al Fakher Parent Company Plans U.S. Listing in 2026 at $1.75 Billion Valuation

[2] Al Fakher Partners with Cannabis Brand Cookies to Launch New Hookah Line Featuring Five Flavors, Including Blueberry Caviar

[3] Product | Cartridge Design + Over 40 Flavors Available: AL FAKHER's Two Shisha-Style E-Cigarettes Launch in the European Market

[4] AIR’s Shisha Brand Al Fakher Launches New Pod-Based Vape in Germany, Touting Non-Ceramic Atomization Technology

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