Key Points
- AIR collaborates with Snoop Dogg to release new premium Al Fakher flavors.
- Flavors launch on international and German platforms starting November 3, 2025.
- Products are made with selected ingredients and supported by safety research.
- AIR says the collaboration aims to enhance global visibility of hookah culture.
- AIR has invested over USD 115 million in product innovation since 2019.
2Firsts, November 21, 2025 — According to Business Wire, AIR Limited, the parent company of Al Fakher, has partnered with rapper and cultural figure Snoop Dogg to introduce a range of new premium hookah flavors for the brand.
Starting November 3, 2025, the flavors “Cloud 92,” “Dogg’s Delight,” “Midnight Blues,” “Tha G’z Mix,” and “Money Honey” will be available globally on hookah.com. In Germany, “Cloud 92,” “Dogg’s Delight,” and “Purple Passion” will be sold on shisha-world.com.
AIR CEO Stuart Brazier stated that the company aims to use this collaboration to further raise the visibility of hookah culture worldwide.
According to the report, AIR has invested more than USD 115 million in product-related R&D since 2019 and holds over 100 granted or pending patents. Al Fakher has a significant share of the global flavored hookah market, with an estimated 14 million users. AIR’s other operations include the charcoal-free electronic hookah device OOKA and the B2B platform Hookah.com.
