Altria Reports Q1 2023 Earnings, Decline in Revenue.

Apr.27.2023
Altria Reports Q1 2023 Earnings, Decline in Revenue.
Altria Q1 2023 results show declining revenue, but strong performance in smokeless products and a call for stronger tobacco regulation.

Altria has released its Q1 2023 results at 9am EST on April 27th (9pm Beijing time). The earnings, audited under GAAP, show a 2.9% YoY drop in net revenue to $5.719 billion, and a 1.2% YoY drop in revenue after consumer taxes to $4.763 billion. The reported tax rate is 27.9%, up 1.2 points from the same period last year, while the adjusted tax rate is 25.0%, down 0.1 points from last year. Adjusted earnings per share were $1.18, a 5.4% YoY growth, while reported earnings per share were $1, a 7.4% YoY drop.


Altria CEO Billy Gifford announced a solid start to the business, with the tobacco division performing exceptionally well despite the challenging macroeconomic environment, achieving a strong adjusted earnings per share growth of 5.4%.


Altria, a major tobacco company, has reported impressive growth in shipment volume and market share for its smokeless products, specifically its brand on! In the first quarter of 2023, Altria's smokeless products had a total shipment volume of 190 million boxes, with on! accounting for 25.2 million of those boxes, an increase of 37.7% from the previous year. Its market share has also increased each quarter, reaching 6.5%.


Smoking-in-mouth shipments increase | Source: Altria


In addition, other smokeless tobacco products such as Copenhagen, Skoal, and others have also seen an increase as shown in the graph below.


Source: Altria


A call for tobacco law enforcement in 2022: California officially banned flavored (including menthol) tobacco and e-cigarette products through a ballot initiative. Altria has stated that it is actively complying with the new policy, ceasing the transportation of related products to California. This has resulted in a 12.8% decline in shipments by its subsidiary, PM USA, to California, as shown in the following graph.


California flavor ban results in reduced shipments | Source: Altria


In its latest financial report, Altria mentioned that despite the bans on flavored tobacco and menthol in California, flavored tobacco products are still being sold at the retail level. Altria is calling for increased enforcement. Gifford stated that "40% of smokers in California are still using menthol cigarettes," and many menthol and flavored tobacco products have been renamed to avoid regulation.


PowerPoint title: Poor Law Enforcement in California | Source: Altria


According to financial reports, Altria's net income from traditional combustible cigarettes has decreased by 3.3% compared to the previous year. This is primarily due to a decrease in shipment volume and an increase in promotional investments, as shown in the graph below.


Cigarette revenue decline | Source: Altria


Altria released its full-year performance guidance for 2023 in its financial report. The company reiterated its commitment to delivering adjusted earnings per share in the range of $4.98 to $5.13 in 2023, representing a 3% to 6% increase from 2022. Altria stated that the guidance takes into account various scenarios, given the uncertainties in the external environment, including factors such as high inflation, rising interest rates, global supply chain disruptions, as well as regulatory and legislative developments. The company will continue to monitor economic and policy factors closely.


Financial Outlook for 2023 | Source: Altria


The company's full-year adjusted earnings per share guidance for 2023 includes planned investments to support its vision, such as ongoing research, development and regulatory preparation costs for smokeless products, strengthening our digital consumer engagement systems, and supporting market activities for smokeless products. The guidance range also includes expected lower net periodic benefit income due to market factors (including higher interest rates) and the impact of liquidating the former financial services business in 2022. The guidance range does not include the potential financial impact of the NJOY transaction.


Altria has announced its corporate goals for 2028 in its latest performance report. The company plans to achieve these goals through various measures, including achieving mid-single-digit adjusted earnings per share growth by 2028, setting a progressive dividend target with mid-single-digit dividend growth, maintaining a debt/EBITDA ratio of approximately 2.0, maintaining its leadership position in the US tobacco market, and sustaining a total adjusted after-tax profit margin of at least 60% annually for the next five years.


Additionally, Altria plans to achieve growth targets in its portfolio of smokeless products in the United States, including a sales volume increase of at least 35% by 2022, and increasing the net revenue of smokeless products from $2.6 billion in 2022 to $5 billion, with $2 billion coming from innovative smokeless products. The company also aims to expand its international competitiveness in innovative smokeless and non-nicotine products for long-term growth, and anticipates developing strategies for these growth areas in the next 12 months.


Confidence in the electronic vaporization field is strong. This is due in part to Altria's recent announcement of its acquisition of NJOY, a leading electronic vaporization company in North America. While the company's financial report did not include specific data on this acquisition, the CEO stated that he is optimistic about NJOY's future under the Altria umbrella. He explained that NJOY is the only pod vape product to have applied for pre-market tobacco product application (PMTA) with the FDA.


Altria is in the process of acquiring NJOY.


2FIRSTS will continue to track and report on the latest developments from Altria Corporation. Stay tuned.


Related reading:


California bans flavored condiments.


In the US electronic cigarette market, Vuse has increased its market share by 31.1%, whereas NJoy has experienced a decline of 10.9%.


Altria and Reynolds spend large amounts of lobbying funds to "stir up" black groups against the mint-flavored cigarette ban.


References:


Altria's Q1 financial report



Disclaimer

This article is provided solely for professional research, industry discussion, and informational purposes. Any references to brands, companies, products, technologies, or policies are made for factual reporting and analytical purposes only, and do not constitute endorsement, recommendation, promotion, or advertising by 2Firsts.

Nicotine-containing products, including but not limited to cigarettes, e-cigarettes, heated tobacco products, and nicotine pouches, carry significant health risks. Readers are responsible for complying with all applicable laws and regulations in their respective jurisdictions, including age restrictions and access limitations.

The information contained in this article should not be regarded as investment, legal, medical, regulatory, or commercial advice. While 2Firsts strives to ensure the accuracy and reliability of its content, it does not assume liability for any direct or indirect loss arising from errors, omissions, inaccuracies, or reliance on the information contained herein.

This article is not intended for individuals below the legal age for accessing tobacco or nicotine-related information in their jurisdiction.

 

Copyright Notice

This article is either original content produced by 2Firsts or content reproduced, translated, summarized, or adapted from third-party sources with attribution where applicable. The intellectual property rights of the original content remain with 2Firsts or the respective original rights holders.

No individual or organization may copy, reproduce, distribute, republish, modify, translate, or otherwise use this content without prior authorization. Any unauthorized use may result in legal action.

For copyright-related inquiries, corrections, or removal requests, please contact: info@2firsts.com.

 

AI-Assisted Translation and Editing Notice

Portions of this article may have been translated, edited, or reviewed with the assistance of artificial intelligence tools to improve efficiency and readability. Due to the limitations of AI-assisted translation and editing, discrepancies, omissions, or inaccuracies may exist when compared with the original source.

Where applicable, readers are advised to refer to the original source for the most complete and accurate information. If you identify any errors or believe that any content infringes upon your rights, please contact us at info@2firsts.com, and we will review and address the matter promptly.

UK-Listed Consumer Goods Group Supreme Sees Vape Duty as Potential Consolidation Opportunity, Holds FY27 Outlook
UK-Listed Consumer Goods Group Supreme Sees Vape Duty as Potential Consolidation Opportunity, Holds FY27 Outlook
UK-listed consumer goods group Supreme plc says it continues to expect FY27 trading to meet market expectations as the Vaping Products Duty takes effect on October 1, while maintaining a comparatively positive view of the new tax and compliance regime. Supreme has said the framework could increase compliance complexity for smaller operators and contribute to market consolidation, while its manufacturing, compliance and distribution scale may allow it to gain share. Its 88Vape brand will retain its value positioning.
Sep.18
How Many Nicotine Pouch Factories Does Europe Need? 2Firsts Interviews AIRSCREAM on the OEM Market
How Many Nicotine Pouch Factories Does Europe Need? 2Firsts Interviews AIRSCREAM on the OEM Market
At InterTabac 2026, nicotine pouch growth was visible not only in brands but across equipment, raw materials and OEM manufacturing. 2Firsts interviewed AIRSCREAM commercial head Steve Moore on how many pouch factories Europe may ultimately need and where manufacturers can differentiate, from formulation and flavour to pouch materials, production consistency and customer service. The category continues to expand, but questions remain over future capacity, consolidation and the long-term structure of the supply chain.
Sep.18
JUUL2 Sued Within a Week of FDA Authorization as AJ Marketing Alleges Infringement of Programmable Vape Patent
JUUL2 Sued Within a Week of FDA Authorization as AJ Marketing Alleges Infringement of Programmable Vape Patent
Less than a week after JUUL2 received U.S. FDA marketing authorization on August 28, 2026, JUUL Labs was sued for patent infringement in federal court in Delaware. AJ Marketing LLC filed the complaint on September 3, alleging that both JUUL 1 and JUUL2 infringe U.S. Patent No. 8,851,068 B2. The patent covers aspects of programmable electronic vaporization devices, including controls over dose delivery, usage frequency and operating parameters. The plaintiff is seeking reasonable royalties and ongoing royalties tied to the remaining life of the patent. JUUL has not yet publicly responded to the case.
Sep.10
Imperial Brands Acquires Helwit Owner Yoik Group for SEK 515 Million, More Than Doubling Swedish Nicotine Pouch Share
Imperial Brands Acquires Helwit Owner Yoik Group for SEK 515 Million, More Than Doubling Swedish Nicotine Pouch Share
Imperial Brands has agreed to acquire 100% of Swedish modern oral nicotine company Yoik Group AB for an initial SEK515 million, equivalent to about US$53.9 million, plus a deferred payment linked to performance over the next two years. Yoik owns nicotine pouch brand Helwit, which held about 3.4% of Sweden’s modern oral nicotine market over the past 12 months. Imperial says the acquisition will more than double its existing share of the Swedish market. Helwit is also sold elsewhere in the Nordics, through European online channels and in selected UK retail outlets.
Sep.08
UK ONS Data: Vaping Rate Among Women Aged 25–34 Reaches 18.3%, Compared With 14.4% for Men
UK ONS Data: Vaping Rate Among Women Aged 25–34 Reaches 18.3%, Compared With 14.4% for Men
The vaping rate among women aged 25 to 34 in Great Britain reached 18.3% in 2025, up from 13.7% in 2024 and 8.3% in 2020, according to data from the Office for National Statistics (ONS). The figure was the highest for this group since records began in 2014 and exceeded the 14.4% recorded among men of the same age. Adults aged 25 to 34 also overtook those aged 16 to 24 as the age group with the highest vaping prevalence. Overall, about 5.4 million adults in Great Britain used e-cigarettes in 2025, broadly unchanged from the previous year.
DATA
Oct.13
JTI Proposes 25-Cent Irish Cigarette Tax Increase, Says It Could Raise €45 Million
JTI Proposes 25-Cent Irish Cigarette Tax Increase, Says It Could Raise €45 Million
Japan Tobacco International's Irish business has proposed a €0.25 tax increase on a pack of 20 cigarettes in its pre-Budget 2027 submission, below the €0.50-or-more increases typically imposed in recent Irish budgets. JTI says the proposal could generate around €45 million in additional Exchequer revenue while limiting further movement toward illicit and non-Irish-tax-paid tobacco. Revenue's existing estimate for a comparable €0.25 increase, including pro-rata rises on other tobacco products, is about €18 million for a full year.
JTI
Sep.18 by 2Firsts Perspectives