Altria Reports Q1 2023 Earnings, Decline in Revenue.

Apr.27.2023
Altria Reports Q1 2023 Earnings, Decline in Revenue.
Altria Q1 2023 results show declining revenue, but strong performance in smokeless products and a call for stronger tobacco regulation.

Altria has released its Q1 2023 results at 9am EST on April 27th (9pm Beijing time). The earnings, audited under GAAP, show a 2.9% YoY drop in net revenue to $5.719 billion, and a 1.2% YoY drop in revenue after consumer taxes to $4.763 billion. The reported tax rate is 27.9%, up 1.2 points from the same period last year, while the adjusted tax rate is 25.0%, down 0.1 points from last year. Adjusted earnings per share were $1.18, a 5.4% YoY growth, while reported earnings per share were $1, a 7.4% YoY drop.


Altria CEO Billy Gifford announced a solid start to the business, with the tobacco division performing exceptionally well despite the challenging macroeconomic environment, achieving a strong adjusted earnings per share growth of 5.4%.


Altria, a major tobacco company, has reported impressive growth in shipment volume and market share for its smokeless products, specifically its brand on! In the first quarter of 2023, Altria's smokeless products had a total shipment volume of 190 million boxes, with on! accounting for 25.2 million of those boxes, an increase of 37.7% from the previous year. Its market share has also increased each quarter, reaching 6.5%.


Smoking-in-mouth shipments increase | Source: Altria


In addition, other smokeless tobacco products such as Copenhagen, Skoal, and others have also seen an increase as shown in the graph below.


Source: Altria


A call for tobacco law enforcement in 2022: California officially banned flavored (including menthol) tobacco and e-cigarette products through a ballot initiative. Altria has stated that it is actively complying with the new policy, ceasing the transportation of related products to California. This has resulted in a 12.8% decline in shipments by its subsidiary, PM USA, to California, as shown in the following graph.


California flavor ban results in reduced shipments | Source: Altria


In its latest financial report, Altria mentioned that despite the bans on flavored tobacco and menthol in California, flavored tobacco products are still being sold at the retail level. Altria is calling for increased enforcement. Gifford stated that "40% of smokers in California are still using menthol cigarettes," and many menthol and flavored tobacco products have been renamed to avoid regulation.


PowerPoint title: Poor Law Enforcement in California | Source: Altria


According to financial reports, Altria's net income from traditional combustible cigarettes has decreased by 3.3% compared to the previous year. This is primarily due to a decrease in shipment volume and an increase in promotional investments, as shown in the graph below.


Cigarette revenue decline | Source: Altria


Altria released its full-year performance guidance for 2023 in its financial report. The company reiterated its commitment to delivering adjusted earnings per share in the range of $4.98 to $5.13 in 2023, representing a 3% to 6% increase from 2022. Altria stated that the guidance takes into account various scenarios, given the uncertainties in the external environment, including factors such as high inflation, rising interest rates, global supply chain disruptions, as well as regulatory and legislative developments. The company will continue to monitor economic and policy factors closely.


Financial Outlook for 2023 | Source: Altria


The company's full-year adjusted earnings per share guidance for 2023 includes planned investments to support its vision, such as ongoing research, development and regulatory preparation costs for smokeless products, strengthening our digital consumer engagement systems, and supporting market activities for smokeless products. The guidance range also includes expected lower net periodic benefit income due to market factors (including higher interest rates) and the impact of liquidating the former financial services business in 2022. The guidance range does not include the potential financial impact of the NJOY transaction.


Altria has announced its corporate goals for 2028 in its latest performance report. The company plans to achieve these goals through various measures, including achieving mid-single-digit adjusted earnings per share growth by 2028, setting a progressive dividend target with mid-single-digit dividend growth, maintaining a debt/EBITDA ratio of approximately 2.0, maintaining its leadership position in the US tobacco market, and sustaining a total adjusted after-tax profit margin of at least 60% annually for the next five years.


Additionally, Altria plans to achieve growth targets in its portfolio of smokeless products in the United States, including a sales volume increase of at least 35% by 2022, and increasing the net revenue of smokeless products from $2.6 billion in 2022 to $5 billion, with $2 billion coming from innovative smokeless products. The company also aims to expand its international competitiveness in innovative smokeless and non-nicotine products for long-term growth, and anticipates developing strategies for these growth areas in the next 12 months.


Confidence in the electronic vaporization field is strong. This is due in part to Altria's recent announcement of its acquisition of NJOY, a leading electronic vaporization company in North America. While the company's financial report did not include specific data on this acquisition, the CEO stated that he is optimistic about NJOY's future under the Altria umbrella. He explained that NJOY is the only pod vape product to have applied for pre-market tobacco product application (PMTA) with the FDA.


Altria is in the process of acquiring NJOY.


2FIRSTS will continue to track and report on the latest developments from Altria Corporation. Stay tuned.


Related reading:


California bans flavored condiments.


In the US electronic cigarette market, Vuse has increased its market share by 31.1%, whereas NJoy has experienced a decline of 10.9%.


Altria and Reynolds spend large amounts of lobbying funds to "stir up" black groups against the mint-flavored cigarette ban.


References:


Altria's Q1 financial report



Disclaimer

This article is provided solely for professional research, industry discussion, and informational purposes. Any references to brands, companies, products, technologies, or policies are made for factual reporting and analytical purposes only, and do not constitute endorsement, recommendation, promotion, or advertising by 2Firsts.

Nicotine-containing products, including but not limited to cigarettes, e-cigarettes, heated tobacco products, and nicotine pouches, carry significant health risks. Readers are responsible for complying with all applicable laws and regulations in their respective jurisdictions, including age restrictions and access limitations.

The information contained in this article should not be regarded as investment, legal, medical, regulatory, or commercial advice. While 2Firsts strives to ensure the accuracy and reliability of its content, it does not assume liability for any direct or indirect loss arising from errors, omissions, inaccuracies, or reliance on the information contained herein.

This article is not intended for individuals below the legal age for accessing tobacco or nicotine-related information in their jurisdiction.

 

Copyright Notice

This article is either original content produced by 2Firsts or content reproduced, translated, summarized, or adapted from third-party sources with attribution where applicable. The intellectual property rights of the original content remain with 2Firsts or the respective original rights holders.

No individual or organization may copy, reproduce, distribute, republish, modify, translate, or otherwise use this content without prior authorization. Any unauthorized use may result in legal action.

For copyright-related inquiries, corrections, or removal requests, please contact: info@2firsts.com.

 

AI-Assisted Translation and Editing Notice

Portions of this article may have been translated, edited, or reviewed with the assistance of artificial intelligence tools to improve efficiency and readability. Due to the limitations of AI-assisted translation and editing, discrepancies, omissions, or inaccuracies may exist when compared with the original source.

Where applicable, readers are advised to refer to the original source for the most complete and accurate information. If you identify any errors or believe that any content infringes upon your rights, please contact us at info@2firsts.com, and we will review and address the matter promptly.

U.S. Ninth Circuit Upholds FDA Denial of MH Global’s Flavored Vape PMTA Applications
U.S. Ninth Circuit Upholds FDA Denial of MH Global’s Flavored Vape PMTA Applications
The U.S. Court of Appeals for the Ninth Circuit upheld the FDA’s denial of MH Global LLC’s applications to market flavored electronic nicotine delivery systems (ENDS). The court ruled that FDA’s comparative-efficacy framework, which requires applicants to show that flavored products provide greater cessation or switching benefits than tobacco-flavored alternatives, is consistent with the Tobacco Control Act’s “appropriate for the protection of the public health” standard. The court also found that FDA was not required to establish the framework through notice-and-comment rulemaking.
Aug.26
Yinghe-Controlled Vape Maker SKE Ordered to Post £569,039 Security as It Pursues Crystal Bar Design Infringement Case in UK
Yinghe-Controlled Vape Maker SKE Ordered to Post £569,039 Security as It Pursues Crystal Bar Design Infringement Case in UK
The UK High Court has ordered Chinese vape manufacturer Shenzhen SKE Technology to provide £569,039 ($776,000) in security for costs in its design infringement proceedings against Vapepen London and other defendants over its Crystal Bar vape product. The court did not accept the defendants’ main argument that recovering costs from a China-based company would face significant enforcement obstacles, but found that SKE had not sufficiently disclosed its own financial position. The order is procedural and does not determine the underlying infringement claims.
News
Aug.21
Inside Nicotine-Pouch M&A Through Imperial's Yoik Deal: Latham, KPMG, PwC, Goldman Sachs and Morgan Stanley Form the Adviser Lineup
Inside Nicotine-Pouch M&A Through Imperial's Yoik Deal: Latham, KPMG, PwC, Goldman Sachs and Morgan Stanley Form the Adviser Lineup
Imperial Brands' acquisition of Swedish Helwit owner Yoik Group AB has highlighted the professional-services firms supporting cross-border oral nicotine M&A. Latham & Watkins and KPMG advised Imperial, while PwC and TM & Partners advised Yoik. KPMG also appeared on Imperial's acquisition of Black Buffalo earlier in 2026, while PwC played an extensive role in KT&G's acquisition of Swedish nicotine-pouch company Another Snus Factory. Imperial's public disclosures put the global modern oral nicotine delivery market at approximately £8.8 billion in retail sales and 23.5 billion pouches in 2024
Sep.20
JAMA Issues First U.S. Clinical Guidance on Vaping for Smoking Cessation, Urging Complete Switch From Cigarettes
JAMA Issues First U.S. Clinical Guidance on Vaping for Smoking Cessation, Urging Complete Switch From Cigarettes
JAMA has published a Special Communication offering systematic recommendations for U.S.-based clinicians on the use of nicotine e-cigarettes in adult smoking cessation. Developed by the Harm Reduction Workgroup of the Society for Research on Nicotine and Tobacco’s Treatment Research Network, the paper recommends including e-cigarettes alongside FDA-approved cessation medications in risk-benefit discussions. It cites high-certainty evidence that nicotine e-cigarettes achieve higher quit rates than nicotine replacement therapy and evidence suggesting efficacy comparable to highly effective medications such as varenicline and cytisine. For adults who choose vaping to quit, the authors recommend FDA-authorized products, sufficient nicotine delivery and a rapid, complete transition away from cigarettes rather than prolonged dual use.
Aug.13
Malaysia Liquid Nicotine Returns to Poisons List, Leaving Vape Retail and RM354 Million Tax Collection in Legal Uncertainty
Malaysia Liquid Nicotine Returns to Poisons List, Leaving Vape Retail and RM354 Million Tax Collection in Legal Uncertainty
Malaysia’s withdrawal of its appeal in a landmark liquid-nicotine case has left a High Court ruling that struck down the 2023 nicotine exemption in force, bringing liquid and gel nicotine used in vaping products back under the Poisons Act 1952. At the same time, the Control of Smoking Products for Public Health Act 2024 continues to provide a regulatory framework for vaping products, creating uncertainty over retail sales, taxation and existing inventory. MPs are calling for nicotine vape sales and excise collection to stop, including refunds of more than RM354 million collected since 2023, while industry and consumer groups are asking the government to clarify the current legal position.
Sep.04
As Regulators Focus on Nicotine Pouch Child Safety, Safeguard Pursues an External Packaging Route
As Regulators Focus on Nicotine Pouch Child Safety, Safeguard Pursues an External Packaging Route
As regulators pay closer attention to child safety in nicotine pouches, manufacturers face a practical challenge: how to strengthen child-resistant packaging without unnecessarily reworking products, production lines and regulatory submissions already in place. In a written interview with 2Firsts, Chemular detailed Safeguard’s external packaging approach, its customer-specific testing requirements and possible PMTA pathways. The model remains early-stage, but it offers a new way to think about an increasingly important regulatory and manufacturing issue.
Industry Insight
Sep.19