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Product Highlights at a Glance
- Formulation & Flavors:
Both ROQY L and ROQY M use a hybrid nicotine formula (nicotine salt + freebase nicotine), with 19 flavors available for each device. - Product Positioning:
ROQY L features 16 ml e-liquid, approx. 20,000 puffs, dual modes, and an LED display;
ROQY M features 11 ml e-liquid, approx. 10,000 puffs, mesh-coil atomization, and a 2000 mAh long-life battery. - Pricing & Channels:
Both products are now available in Russia via the official website and online/offline retail channels.
Approx. retail price: ROQY L at USD 30.93; ROQY M at USD 17.92.
2Firsts, November 19, 2025 — 2Firsts has learned that Alfabet Labs, the parent company of Russian vaping brand Flonq, has recently launched a new e-cigarette brand, ROQY, in the Russian market. The brand has introduced two products — ROQY L and ROQY M — both using a hybrid nicotine formula and now available through online channels in Russia.
In terms of device configuration, ROQY L and ROQY M resemble the pod-based series FLONQ META SMART and FLONQ META LITE under the FLONQ brand, featuring similarly rounded contours.
Bottom left: ROQY L / Bottom right: ROQY M
ROQY L: Hybrid Nicotine, 3 Color Options, 19 Flavors
2Firsts compiled the specifications for the ROQY L device, as shown below:
ROQY L is equipped with 16 ml of e-liquid and claims to provide around 20,000 puffs. It uses a hybrid nicotine formulation and a parallel dual-coil atomizer, includes an 850 mAh internal battery with Type-C charging, and offers Normal/Boost dual operation modes.
The device features an LED display showing battery level and child-lock status.
The official website displays three body colors, each paired with different flavor combinations — 19 flavors in total. The site also provides intensity, sweetness, and cooling ratings for each flavor.
ROQY M: Hybrid Nicotine, Single-Mode Operation
2Firsts compiled the specifications for the ROQY M device, as shown below:
ROQY M comes with 11 ml of e-liquid and claims to deliver about 10,000 puffs. It uses hybrid nicotine and mesh-coil atomization technology and includes a 2000 mAh battery. The device is available in four colors with 19 flavor options.
Unlike ROQY L, ROQY M does not feature a display. Instead, it uses a side indicator light that changes color to signal different battery levels.
Based on public information collected by 2Firsts, the hybrid nicotine formula used in ROQY L and ROQY M combines nicotine salts with freebase nicotine. According to the official website, hybrid nicotine is described as providing “a more intense and faster-acting saturation effect.”
Already Launched in Russia, Available Both Online and Offline
ROQY L and ROQY M are now listed on the official ROQY website and have gone live across multiple retail channels in Russia.
ROQY L is priced at around 2,500 rubles (approx. USD 30.93) on cosmoshop;
ROQY M is priced at about 1,450 rubles (approx. USD 17.92).
The ROQY website also shows the brand’s store distribution across Russia, covering Moscow, St. Petersburg, Nizhny Novgorod, Ufa, Chelyabinsk, and other regions.
According to reports from vapenice, Alfabet Labs stated that it already operates in more than 20 countries and views Russia as a new growth market.
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