Altria's Investment Record Weak, Should Stick to Smoking Products

Dec.26.2022
Altria's Investment Record Weak, Should Stick to Smoking Products
Tobacco company Altria faces losses from failed investments in Juul, Cronos Group, and Anheuser-Busch InBev. Focus on tobacco products recommended.

Perhaps Altria (MO1.00%) should stick to producing cigarettes and other nicotine-related products as their track record in investing in other businesses is not ideal.


So far, this tobacco giant has:


In fact, the entire $13 billion investment in e-cigarette manufacturer Juul Labs has been cancelled. Since merging with SABMiller in 2016, it has written down half of its investment in Anheuser-Busch InBev, which amounts to around $9 billion. It has just announced that its investment in cannabis stock Cronos Group (CRON-3.42%) will incur a loss of $438 million and relinquished its right to purchase more shares in the company.


This phrase is an idiom in Chinese that literally means "ashes fly and smoke disappears." Idiomatically, it can be used to describe a sudden and complete destruction. However, it does not translate well into standard journalistic English as it is not a phrase commonly used in English news reporting.


According to records, Altria suffered a loss of $438 million in income tax this year due to its 45% ownership interest in Cronos, and has no plans to purchase additional shares in the company.


In fact, it will assess the operations of this cannabis company with a focus on selling its existing stocks to the market. Altria also relinquished its warrants to purchase an additional 84 million shares of stock at a price of 19 Canadian dollars per share.


On the Friday prior to Altria's application, Cronos stock closed at $3.91 CAD per share and had not traded above $6 CAD per share for over a year.


Altria has purchased the stock at a price of $16.25 per share.


On the Nasdaq stock exchange, the price of Cronos has fallen by 37% in the past year and recently closed at less than $3 per share. The stock reached a high of around $24 per share in 2019.


Altria will temporarily hold on to its 156.6 million shares of Cronos stock.


The stock warrants will expire in March and it is expected that the share price of Cronos, a tobacco company, will not reach the threshold soon. These warrants will allow Altria to purchase an additional 84.2 million shares of Cronos stock and increase its ownership stake to 55%.


The future of smoking.


When it comes to investing, Altria sees cannabis as a "growth opportunity in an adjacent category." However, due to regulatory confusion in Canada and a lack of federal legalization efforts in the U.S., the cannabis industry has run into difficulties and has stifled much of the market.


Since Constellation Brands became the first major company to invest in the cannabis industry by investing $4 billion in Canopy Growth, making money in the cannabis sector has proven to be challenging.


For Altria, reducing losses and moving forward may be the best option.


While there may be long-term potential in the market, if legalization occurs and the business begins to thrive, there will be ample time to resume operations in the future. In the meantime, this tobacco giant can better utilize these funds to provide capital for its primary business.


As part of its plan to narrow its focus on "beyond smoking" initiatives by 2030, Altria has announced that it will be discontinuing Juul and divesting its stake in Ste. Michelle Wine Estates, instead of purchasing more shares in Cronos.


For decades, cigarettes have been in a long-term decline, despite remaining highly profitable. However, the future of the industry lies with reduced-risk products such as electronic cigarettes and vaping pens.


Better opportunities have arisen.


Altria, which is more focused on next-generation vape products, is set to boost the bottom line of its tobacco stocks. For instance, it is collaborating with Japan Tobacco to introduce a tobacco heating device in the US that could eventually go international, providing the spark it needs for growth.


Profits from cigarettes continue to drive Altria's significant dividend yield, which currently stands at 8.1%. However, owning equipment that can provide consumable products with the Marlboro brand for sale in the market should be considered a successful strategy.


The stock price of Altria has fallen by 2% so far this year, which is not bad considering that the drop in the S&P 500 index is slightly higher than 20%.


The tobacco stock, which is solely focused on its industry's development, may now be a good choice as the past price-to-earnings ratio was 18 times, but the expected ratio for next year is only 9 times.



Disclaimer

This article is provided solely for professional research, industry discussion, and informational purposes. Any references to brands, companies, products, technologies, or policies are made for factual reporting and analytical purposes only, and do not constitute endorsement, recommendation, promotion, or advertising by 2Firsts.

Nicotine-containing products, including but not limited to cigarettes, e-cigarettes, heated tobacco products, and nicotine pouches, carry significant health risks. Readers are responsible for complying with all applicable laws and regulations in their respective jurisdictions, including age restrictions and access limitations.

The information contained in this article should not be regarded as investment, legal, medical, regulatory, or commercial advice. While 2Firsts strives to ensure the accuracy and reliability of its content, it does not assume liability for any direct or indirect loss arising from errors, omissions, inaccuracies, or reliance on the information contained herein.

This article is not intended for individuals below the legal age for accessing tobacco or nicotine-related information in their jurisdiction.

 

Copyright Notice

This article is either original content produced by 2Firsts or content reproduced, translated, summarized, or adapted from third-party sources with attribution where applicable. The intellectual property rights of the original content remain with 2Firsts or the respective original rights holders.

No individual or organization may copy, reproduce, distribute, republish, modify, translate, or otherwise use this content without prior authorization. Any unauthorized use may result in legal action.

For copyright-related inquiries, corrections, or removal requests, please contact: info@2firsts.com.

 

AI-Assisted Translation and Editing Notice

Portions of this article may have been translated, edited, or reviewed with the assistance of artificial intelligence tools to improve efficiency and readability. Due to the limitations of AI-assisted translation and editing, discrepancies, omissions, or inaccuracies may exist when compared with the original source.

Where applicable, readers are advised to refer to the original source for the most complete and accurate information. If you identify any errors or believe that any content infringes upon your rights, please contact us at info@2firsts.com, and we will review and address the matter promptly.

Opinion | As EU Reviews Tobacco Rules, Experts Warn Against Overlooking Smokers’ Alternatives
Opinion | As EU Reviews Tobacco Rules, Experts Warn Against Overlooking Smokers’ Alternatives
As the European Commission reviews its tobacco and advertising rules, two experts who provided written comments to 2Firsts argue that future EU policy should not overlook adult smokers’ alternatives. Dr Garrett McGovern and Dr Carmen Escrig say regulators should weigh relative risk, adult switching, flavours, consumer behaviour and scientific uncertainty alongside youth protection.
Industry Insight
Jun.01
Altria Reports Q1 2026 Net Revenues of $5.43 Billion and 7.3% Growth in Adjusted Diluted EPS
Altria Reports Q1 2026 Net Revenues of $5.43 Billion and 7.3% Growth in Adjusted Diluted EPS
Altria Group reported its first-quarter 2026 results on April 30. Net revenues were $5.43 billion, up 3.2% year on year, while revenues net of excise taxes were $4.76 billion, up 5.3%. Reported diluted EPS was $1.30, up more than 100%, and adjusted diluted EPS was $1.32, up 7.3%.
May.06 by 2FIRSTS.ai
BAT New Zealand Says Illicit Tobacco Trade Drove Nearly 29% Revenue Decline in 2025
BAT New Zealand Says Illicit Tobacco Trade Drove Nearly 29% Revenue Decline in 2025
British American Tobacco New Zealand said the illicit tobacco trade is responsible for its profit halving and revenue falling between the 2024 and 2025 financial years. Financial results filed with the Companies Office show that BAT Holdings (New Zealand) recorded 2025 revenue of NZ$180.7 million, or about US$106.95 million based on the European Central Bank’s April 27, 2026 reference rates, down from NZ$254 million, or about US$150.33 million, in 2024.
Apr.28 by 2FIRSTS.ai
FDA Adds 18 Tobacco Harmful Constituents and Seeks Comment on 3 More
FDA Adds 18 Tobacco Harmful Constituents and Seeks Comment on 3 More
U.S. Food and Drug Administration published a Federal Register notice finalizing the addition of 18 constituents to the established list of Harmful and Potentially Harmful Constituents in tobacco products. With the update, the list now contains 111 constituents. FDA also proposed adding three more constituents to the list and opened a public comment period ending at 11:59 p.m. ET on May 26, 2026.
Apr.24 by 2FIRSTS.ai
AIR Shares Drop 18.6% in Nasdaq Debut, Testing Hookah’s Move Toward Public Markets
AIR Shares Drop 18.6% in Nasdaq Debut, Testing Hookah’s Move Toward Public Markets
AIR Global’s Nasdaq debut under ticker AIIR ended with a 18.6% first-day decline, giving the global hookah industry a rare public-market reference point. Beyond one company’s share move, the listing raises a broader question: can a culturally rooted, fragmented and venue-based category evolve into a more scalable and investable consumer sector?
Special Report
May.19
LOST MARY Launches VIZ With Transparent Wraparound Pod and LED Display
LOST MARY Launches VIZ With Transparent Wraparound Pod and LED Display
LOST MARY announced VIZ on May 6, 2026, describing it as the brand’s first product with a transparent 360-degree wraparound pod.
May.07 by 2FIRSTS.ai