Australia Tightening Regulations to Combat Youth E-Cigarette Use

Nov.30.2022
Australia Tightening Regulations to Combat Youth E-Cigarette Use
Australia's federal government aims to tighten regulations on e-cigarettes to combat their increasing use among children and teenagers.

The federal government is cracking down on children's use of e-cigarettes, with regulatory agencies considering major reforms such as tightening import rules and implementing stricter labeling laws.


As the rate of teenage vaping continues to soar, the Australian drug regulatory agency, Therapeutic Goods Administration (TGA), will initiate public consultations in four areas: modifying import and border control legislation to prevent illegal products from entering Australia; conducting pre-market evaluations of e-cigarettes to create regulated sources for pharmacists and doctors to prescribe; regulating attractive labeling, advertising, and flavors that make e-cigarettes appealing to children; and increasing identification and regulation of products containing nicotine.


Meanwhile, Health Minister Mark Butler announced a ban on menthol cigarettes as well as other cigarette flavors and additives.


During an event commemorating the 10th anniversary of legislation mandating plain packaging for tobacco products, Butler stated that children are "paying the price" for the government's failure to address the issue of electronic cigarettes.


He said that children are buying and selling e-cigarettes at school, and even parents are giving them e-cigarettes, mistakenly believing that these products are "safe.


As reported earlier on Wednesday by The Guardian Australia, these products often contain highly addictive nicotine, including those marketed as "nicotine-free," as well as other potentially harmful chemicals and substances. This has led to an increase in calls to quit smoking hotlines by children as young as 13, as well as a rise in cases of nicotine poisoning.


Butler stated, "As the use of electronic cigarettes skyrockets, the previous government fell asleep at the wheel. Our children are paying the price for it." Butler announced 11 additional measures to address smoking issues, stating graphic warnings on cigarette packaging were becoming ineffective and new measures must be taken.


Australia was once a world leader in tobacco control," he said, adding that these measures will "put Australia back in a world-leading position" and may face a strong backlash from the tobacco industry.


Butler said that new graphic warnings on tobacco will be created, and the government will consider for the first time requiring warning labels such as "smoking kills" on every cigarette, as well as changing the color of cigarettes to make them less appealing.


He stated that attractive product names will also be addressed by inserting health promotion inserts in every cigarette package and updating advertising regulations to include e-cigarette products.


The principals of primary and secondary schools keep telling me that their colleagues vaping electronic cigarettes is the biggest behavior challenge they face at school," said Butler.


Dr. Anthea Rhodes, a pediatrician specializing in child development and behavior at the Royal Children's Hospital in Melbourne, says she frequently hears from sixth-grade children that they are using e-cigarettes, which exacerbates their other medical conditions.


She said typically they experience symptoms of addiction.


According to Roz, the use, purchase, and sharing of electronic cigarettes have been restricted by both household education and public health measures, which seem to have increased in response to the pandemic.


Of course, this wasn't something I saw in my work with children five years ago," she said. "The first patient who expressed concerns about e-cigarettes to me was in 2019. But what we're seeing now is a rapid growth in the industry, with products being marketed and sold to children and young people. E-cigarettes have become normalized and the pace of this trend is alarming.


Rhodes now frequently asks every young patient if they use electronic cigarettes because it is very common.


Some patients have told me that they wake up at night and reach for their e-cigarette," she said.


Several individuals have expressed their concern to me about the upcoming 11th and 12th grade exams as they are uncertain how they will be able to pass without the use of e-cigarettes.


The regulations in Australia are fundamentally inadequate for addressing this issue.


The government's reform goal is to reduce Australia's smoking rate to below 10% by 2025 and below 5% by 2030.


Dr. Nicole Higgins, Dean of the Royal Australasian College of Physicians, stated that the government needs to work to dispel the myth that e-cigarettes are a risk-free and harmless version of tobacco cigarettes.


The electronic cigarette is an addictive and harmful product that can even be lethal if consumed in certain amounts. Many young people are not aware of this fact. She welcomed the measures announced by Butler.


The companies selling these products are well aware of what they are doing - they are creating candy and vanilla flavors to attract young people, and these flavors are more pleasurable than traditional cigarettes.


Maurice Swanson, a tobacco control expert and member of the Australian Smoking and Health Council, has stated that Butler has made an important contribution to public health and tobacco control in Australia. However, when it comes to e-cigarettes, he believes that Butler must urgently ban the importation of all e-cigarettes, regardless of whether they contain nicotine or not.


The regulation enables border patrol forces to confiscate all electronic cigarettes unless they are accompanied by a doctor's prescription that adheres to TGA standards, he said.



Disclaimer

This article is provided solely for professional research, industry discussion, and informational purposes. Any references to brands, companies, products, technologies, or policies are made for factual reporting and analytical purposes only, and do not constitute endorsement, recommendation, promotion, or advertising by 2Firsts.

Nicotine-containing products, including but not limited to cigarettes, e-cigarettes, heated tobacco products, and nicotine pouches, carry significant health risks. Readers are responsible for complying with all applicable laws and regulations in their respective jurisdictions, including age restrictions and access limitations.

The information contained in this article should not be regarded as investment, legal, medical, regulatory, or commercial advice. While 2Firsts strives to ensure the accuracy and reliability of its content, it does not assume liability for any direct or indirect loss arising from errors, omissions, inaccuracies, or reliance on the information contained herein.

This article is not intended for individuals below the legal age for accessing tobacco or nicotine-related information in their jurisdiction.

 

Copyright Notice

This article is either original content produced by 2Firsts or content reproduced, translated, summarized, or adapted from third-party sources with attribution where applicable. The intellectual property rights of the original content remain with 2Firsts or the respective original rights holders.

No individual or organization may copy, reproduce, distribute, republish, modify, translate, or otherwise use this content without prior authorization. Any unauthorized use may result in legal action.

For copyright-related inquiries, corrections, or removal requests, please contact: info@2firsts.com.

 

AI-Assisted Translation and Editing Notice

Portions of this article may have been translated, edited, or reviewed with the assistance of artificial intelligence tools to improve efficiency and readability. Due to the limitations of AI-assisted translation and editing, discrepancies, omissions, or inaccuracies may exist when compared with the original source.

Where applicable, readers are advised to refer to the original source for the most complete and accurate information. If you identify any errors or believe that any content infringes upon your rights, please contact us at info@2firsts.com, and we will review and address the matter promptly.

FDA Revises Import Alert 98-07 Rules, Bringing May Enforcement Priorities Into Unauthorized ENDS Detentions
FDA Revises Import Alert 98-07 Rules, Bringing May Enforcement Priorities Into Unauthorized ENDS Detentions
The U.S. Food and Drug Administration has revised the rules under Import Alert 98-07 to incorporate its May 2026 enforcement-priority policy for certain electronic nicotine delivery systems marketed without premarket authorization. The alert continues to allow detention without physical examination, or DWPE, for ENDS lacking required marketing authorization, while directing field divisions to apply the May risk-based framework. When necessary, detention or refusal decisions must also undergo review by the FDA's Center for Tobacco Products. Products including PACHA and Vuse Pro have already emerged as industry examples of the May policy, although enforcement discretion does not constitute FDA marketing authorization.
News
Sep.28 by 2Firsts Perspectives
Sweden Finds ZYN Ingredient Labels Noncompliant Over Generic Flavoring Disclosure, Swedish Match Faces SEK 2 Million Monthly Penalty
Sweden Finds ZYN Ingredient Labels Noncompliant Over Generic Flavoring Disclosure, Swedish Match Faces SEK 2 Million Monthly Penalty
Sweden's Public Health Agency has found ingredient labels on ZYN nicotine pouches sold by Philip Morris International subsidiary Swedish Match to be noncompliant, according to Dagens industri. The products' packaging listed 10 to 13 ingredients, compared with 11 to 42 in regulatory submissions, with multiple flavoring ingredients grouped under the generic term "aromer." The agency ordered corrective action, warning of a conditional penalty of SEK 2 million per month for noncompliance. The order applies only to products manufactured after the decision becomes legally effective and does not require recalls. Swedish Match disputes the agency's interpretation and plans to appeal.
PMI
Oct.22
NATO Executive Director David Spross Sees U.S. Vape Regulation Improving, Calls for More PMTA Authorizations and Warns of 2027 State Tax Pressure
NATO Executive Director David Spross Sees U.S. Vape Regulation Improving, Calls for More PMTA Authorizations and Warns of 2027 State Tax Pressure
The National Association of Tobacco Outlets is calling for more FDA marketing authorizations, greater transparency in the PMTA process and continued enforcement against unauthorized e-cigarettes, even as its executive director, David Spross, points to recent regulatory developments as signs of progress. At the state level, excise taxes, flavor restrictions and vapor product directories remain major issues for tobacco retailers. By August 2026, 17 states had enacted laws establishing state-managed e-cigarette directories or similar systems.
Innovation
Sep.29 by 2Firsts Perspectives
South Korea Imports 12,126 Kg of Nicotine Analogues From April to August After Bringing Synthetic Nicotine Under Tobacco Law
South Korea Imports 12,126 Kg of Nicotine Analogues From April to August After Bringing Synthetic Nicotine Under Tobacco Law
South Korea's liquid-vape market is showing changes across raw-material imports, product types and sales channels after synthetic nicotine came under the Tobacco Business Act on April 24. Customs data show nicotine-analogue imports totaled 12,126 kilograms from April through August, while synthetic-nicotine imports over the same five months totaled 231,663 kilograms, just 39.3% of the amount imported in March alone. Physical liquid-vape stores tracked in Seoul and Gyeonggi Province fell 9.9%, unmanned outlets edged higher and online sales listings increased from 27,774 to 42,437. Government testing of 105 liquid inhalation products promoted as nicotine-free separately found nicotine in 13 and 6-methylnicotine in 12.
Sep.22
U.S. Judge Stays Helix, NJOY Challenge to FDA PMTA Rule Pending New Rulemaking Court Stays Altria's Helix, NJOY Challenge to PMTA Rule as FDA Prepares New Rulemaking
U.S. Judge Stays Helix, NJOY Challenge to FDA PMTA Rule Pending New Rulemaking Court Stays Altria's Helix, NJOY Challenge to PMTA Rule as FDA Prepares New Rulemaking
A federal judge in Texas on Oct. 8 granted a joint request by the FDA and plaintiffs including Altria subsidiaries Helix Innovations and NJOY to stay litigation challenging the agency's 2021 PMTA rule. The court cited FDA's anticipated rulemaking concerning the regulation at issue. FDA announced on Sept. 28 that it intends to reassess the PMTA framework and could initiate new rulemaking to replace it. The parties must file a joint status report within 45 days and every 45 days thereafter. A motion by three Reynolds American companies to intervene remains pending.
Regulations
Oct.10
AIR Global Starts Debt Refinancing Four Months After Nasdaq Listing With About $400 Million Notes Expected
AIR Global Starts Debt Refinancing Four Months After Nasdaq Listing With About $400 Million Notes Expected
AIR Limited, a wholly owned subsidiary of AIR Global, has launched an offering of U.S. dollar-denominated senior unsecured notes, with proceeds primarily intended to repay its existing term loan and revolving credit facility. AIR has not disclosed the final size, maturity or coupon; Refinitiv, citing Moody's, reported an expected issuance of approximately $400 million and a Ba3 rating. AIR had about $412.4 million outstanding under the two bank facilities at June 30 and net debt of $344.8 million. In the first half of 2026, AIR's Al Fakher-led flavored shisha molasses business generated about 99% of company revenue, while New Growth Categories including Crown Switch produced $2.2 million in revenue and remained loss-making on an adjusted EBITDA basis.
Sep.23