Australia to Ban Non-Prescription Vapes in Major Reform

May.02.2023
Australia to Ban Non-Prescription Vapes in Major Reform
Australia bans non-prescription e-cigarettes, sets quality standards, and invests $234 million in smoking reforms.

On May 1st, according to a report from The Guardian, Australian Health Minister Mark Butler announced that the government will ban the importation of non-prescription electronic cigarette products. The government will also establish minimum quality standards which will include restricting e-cigarette flavors, packaging colors, and other ingredients. Similar to pharmaceuticals, packaging will indicate reduced nicotine concentration and capacity. Additionally, single-use e-cigarettes will be explicitly prohibited.


Determined to eliminate the "public health threat".


A previous investigation was conducted by Australia's Therapeutic Goods Administration (TGA) on the regulation reform of e-cigarettes within the country. The majority of materials submitted by relevant health organizations supported increasing border control.


They believe that the focus of border control is on non-nicotine electronic cigarette products.


Electronic cigarette manufacturers have falsely labeled products containing nicotine as "nicotine-free" to circumvent import restrictions.


This makes it easy for children to buy electronic cigarettes and often unknowingly inhale nicotine, leading to addiction.


The Minister of Health, Mr. Butler, said in a television program that the tobacco industry is attempting to create a "new generation of nicotine addicts" through the production of e-cigarettes. He stated that he is determined to eliminate this public health threat.


The Australian government will collaborate with states and territories to put an end to the sale of electronic cigarettes in convenience stores and other retail shops. They will also establish stricter guidelines for the sale of e-cigarette products in pharmacies, in order to ensure the contents are safe for consumers.


The largest loophole in Australian history


Butler is expected to outline these reforms in a speech at the National Press Club. According to a leaked copy of the speech, Butler believes that e-cigarettes have become "the biggest loophole in Australian history" and has announced that the government will invest AUD 234 million (approximately RMB 1.07 billion) into reforms relating to tobacco and e-cigarettes.


The speech by Butler stated that electronic cigarettes are being marketed as a therapeutic product to governments and communities around the world to aid long-term smokers in quitting.


It was never intended to be sold as an entertainment product, especially not one suitable for our children. But that is what it has become: the biggest loophole in Australian history.


A sum of 63 million Australian dollars (approximately 289 million yuan) will be utilized for public health advocacy campaigns aimed at preventing smoking and the use of e-cigarettes while also promoting smoking cessation.


Additionally, 30 million Australian dollars (approximately 138 million Chinese yuan) will be invested in a support program to help Australians quit smoking, and there will be an increased effort to educate and train healthcare professionals on smoking cessation and nicotine addiction.


According to Terry Slevin, CEO of the Australian Public Health Association, the upcoming reforms by the Australian government describe electronic cigarettes as a "public health disaster". He stated that the reforms will make Australia a world leader in controlling tobacco and e-cigarettes.


Laura Hunter, joint CEO of the Australian Smoking and Health Council, says it is encouraging to see the government take decisive action against a harmful industry.


She stated that the government's plan is largely normalizing the culture of e-cigarettes.


Further reading:


Australia may implement a complete ban on imported electronic cigarettes.


An Australian state plans to broaden the scope of smoke-free public spaces and double fines for selling e-cigarettes to minors.


Australia to introduce plain packaging and flavor bans, and strengthen border control measures.


Reference list:


Australia is set to implement its most significant smoking reforms in a decade by banning the sale of non-prescription vapes.



Disclaimer

This article is provided solely for professional research, industry discussion, and informational purposes. Any references to brands, companies, products, technologies, or policies are made for factual reporting and analytical purposes only, and do not constitute endorsement, recommendation, promotion, or advertising by 2Firsts.

Nicotine-containing products, including but not limited to cigarettes, e-cigarettes, heated tobacco products, and nicotine pouches, carry significant health risks. Readers are responsible for complying with all applicable laws and regulations in their respective jurisdictions, including age restrictions and access limitations.

The information contained in this article should not be regarded as investment, legal, medical, regulatory, or commercial advice. While 2Firsts strives to ensure the accuracy and reliability of its content, it does not assume liability for any direct or indirect loss arising from errors, omissions, inaccuracies, or reliance on the information contained herein.

This article is not intended for individuals below the legal age for accessing tobacco or nicotine-related information in their jurisdiction.

 

Copyright Notice

This article is either original content produced by 2Firsts or content reproduced, translated, summarized, or adapted from third-party sources with attribution where applicable. The intellectual property rights of the original content remain with 2Firsts or the respective original rights holders.

No individual or organization may copy, reproduce, distribute, republish, modify, translate, or otherwise use this content without prior authorization. Any unauthorized use may result in legal action.

For copyright-related inquiries, corrections, or removal requests, please contact: info@2firsts.com.

 

AI-Assisted Translation and Editing Notice

Portions of this article may have been translated, edited, or reviewed with the assistance of artificial intelligence tools to improve efficiency and readability. Due to the limitations of AI-assisted translation and editing, discrepancies, omissions, or inaccuracies may exist when compared with the original source.

Where applicable, readers are advised to refer to the original source for the most complete and accurate information. If you identify any errors or believe that any content infringes upon your rights, please contact us at info@2firsts.com, and we will review and address the matter promptly.

Swedish Politicians Ask European Commission to Clarify Legality of France’s Nicotine Pouch Ban
Swedish Politicians Ask European Commission to Clarify Legality of France’s Nicotine Pouch Ban
France’s ban on oral nicotine pouches has triggered an immediate response in Sweden. Swedish Minister for Foreign Trade Benjamin Dousa said Sweden had mobilized strongly against the ban and argued that it constitutes a clear obstacle to the free movement of goods within the EU single market. Swedish officials say the measure affects a strategically important domestic industry and conflicts with Sweden’s harm-reduction approach to public health.
Apr.14 by 2FIRSTS.ai
Portugal and Other Countries Submit Objections in Brussels Over UK Smoke-Free Generation Bill
Portugal and Other Countries Submit Objections in Brussels Over UK Smoke-Free Generation Bill
Portugal is among the countries opposing the UK Tobacco and Vapes Bill, which would ban tobacco sales to people born on or after Jan. 1, 2009. According to the report, Portugal, Croatia, the Czech Republic, Greece, Italy, Slovakia and Romania have submitted reasoned opinions and formal observations to Brussels, arguing that the bill breaches post-Brexit arrangements including the Windsor Framework.
Apr.24 by 2FIRSTS.ai
Turning Point Brands Reports Q1 2026 Net Sales of $124.3 Million as Modern Oral Net Sales Rise 133%
Turning Point Brands Reports Q1 2026 Net Sales of $124.3 Million as Modern Oral Net Sales Rise 133%
Turning Point Brands reported first-quarter 2026 results on May 7, covering the period ended March 31, 2026. Total consolidated net sales were $124.3 million, up 16.8% year on year. Gross profit was $68.3 million, up 14.6%, while net income fell 19.0% to $11.7 million. Adjusted EBITDA declined 6.5% to $25.9 million.
May.08 by 2FIRSTS.ai
EVO NXT 2026 Opens in Prague as Global NGP Industry Gathers for Two-Day Event
EVO NXT 2026 Opens in Prague as Global NGP Industry Gathers for Two-Day Event
2026 — EVO NXT 2026 officially opened today in Prague, bringing together manufacturers, brand owners, retailers, and decision-makers from across the global next-generation products (NGP) industry. As the event’s official media partner for the fourth consecutive year, 2Firsts is reporting on site, tracking key developments across the exhibition floor, forum agenda, and broader industry discussions.
Apr.17 by 2FIRSTS.ai
AIR Romania Manufacturing Facility Expected to Begin Operations in Q1 2027
AIR Romania Manufacturing Facility Expected to Begin Operations in Q1 2027
AIR Limited announced on May 7, 2026, that it plans to open a new manufacturing facility of approximately 70,000 square feet in Stefanesti, Bucharest North, Romania. The facility is expected to begin operations by the first quarter of 2027. AIR said that once fully operational, the facility is expected to support more than 150 jobs and be capable of producing more than 4,000 tons of flavored shisha molasses each year.
May.08 by 2FIRSTS.ai
From Heating Blades to Heating Paper? CTHB Patent Points to Microwave Heated Tobacco Design
From Heating Blades to Heating Paper? CTHB Patent Points to Microwave Heated Tobacco Design
According to China’s patent office records, a patent owned by China Tobacco Hubei Industrial Corporation (CTHB) for “cigarette paper and a cigarette for microwave heating” was granted on May 19, 2026. The patent describes cigarette paper with an outer wrapping layer, a heating layer, and an isolation heat-conducting layer, allowing it to absorb microwave energy, convert it to heat, and transfer that heat to the aerosol-generating substrate.
Jun.10