Australia to Ban Non-Prescription Vapes in Major Reform

May.02.2023
Australia to Ban Non-Prescription Vapes in Major Reform
Australia bans non-prescription e-cigarettes, sets quality standards, and invests $234 million in smoking reforms.

On May 1st, according to a report from The Guardian, Australian Health Minister Mark Butler announced that the government will ban the importation of non-prescription electronic cigarette products. The government will also establish minimum quality standards which will include restricting e-cigarette flavors, packaging colors, and other ingredients. Similar to pharmaceuticals, packaging will indicate reduced nicotine concentration and capacity. Additionally, single-use e-cigarettes will be explicitly prohibited.


Determined to eliminate the "public health threat".


A previous investigation was conducted by Australia's Therapeutic Goods Administration (TGA) on the regulation reform of e-cigarettes within the country. The majority of materials submitted by relevant health organizations supported increasing border control.


They believe that the focus of border control is on non-nicotine electronic cigarette products.


Electronic cigarette manufacturers have falsely labeled products containing nicotine as "nicotine-free" to circumvent import restrictions.


This makes it easy for children to buy electronic cigarettes and often unknowingly inhale nicotine, leading to addiction.


The Minister of Health, Mr. Butler, said in a television program that the tobacco industry is attempting to create a "new generation of nicotine addicts" through the production of e-cigarettes. He stated that he is determined to eliminate this public health threat.


The Australian government will collaborate with states and territories to put an end to the sale of electronic cigarettes in convenience stores and other retail shops. They will also establish stricter guidelines for the sale of e-cigarette products in pharmacies, in order to ensure the contents are safe for consumers.


The largest loophole in Australian history


Butler is expected to outline these reforms in a speech at the National Press Club. According to a leaked copy of the speech, Butler believes that e-cigarettes have become "the biggest loophole in Australian history" and has announced that the government will invest AUD 234 million (approximately RMB 1.07 billion) into reforms relating to tobacco and e-cigarettes.


The speech by Butler stated that electronic cigarettes are being marketed as a therapeutic product to governments and communities around the world to aid long-term smokers in quitting.


It was never intended to be sold as an entertainment product, especially not one suitable for our children. But that is what it has become: the biggest loophole in Australian history.


A sum of 63 million Australian dollars (approximately 289 million yuan) will be utilized for public health advocacy campaigns aimed at preventing smoking and the use of e-cigarettes while also promoting smoking cessation.


Additionally, 30 million Australian dollars (approximately 138 million Chinese yuan) will be invested in a support program to help Australians quit smoking, and there will be an increased effort to educate and train healthcare professionals on smoking cessation and nicotine addiction.


According to Terry Slevin, CEO of the Australian Public Health Association, the upcoming reforms by the Australian government describe electronic cigarettes as a "public health disaster". He stated that the reforms will make Australia a world leader in controlling tobacco and e-cigarettes.


Laura Hunter, joint CEO of the Australian Smoking and Health Council, says it is encouraging to see the government take decisive action against a harmful industry.


She stated that the government's plan is largely normalizing the culture of e-cigarettes.


Further reading:


Australia may implement a complete ban on imported electronic cigarettes.


An Australian state plans to broaden the scope of smoke-free public spaces and double fines for selling e-cigarettes to minors.


Australia to introduce plain packaging and flavor bans, and strengthen border control measures.


Reference list:


Australia is set to implement its most significant smoking reforms in a decade by banning the sale of non-prescription vapes.



Disclaimer

This article is provided solely for professional research, industry discussion, and informational purposes. Any references to brands, companies, products, technologies, or policies are made for factual reporting and analytical purposes only, and do not constitute endorsement, recommendation, promotion, or advertising by 2Firsts.

Nicotine-containing products, including but not limited to cigarettes, e-cigarettes, heated tobacco products, and nicotine pouches, carry significant health risks. Readers are responsible for complying with all applicable laws and regulations in their respective jurisdictions, including age restrictions and access limitations.

The information contained in this article should not be regarded as investment, legal, medical, regulatory, or commercial advice. While 2Firsts strives to ensure the accuracy and reliability of its content, it does not assume liability for any direct or indirect loss arising from errors, omissions, inaccuracies, or reliance on the information contained herein.

This article is not intended for individuals below the legal age for accessing tobacco or nicotine-related information in their jurisdiction.

 

Copyright Notice

This article is either original content produced by 2Firsts or content reproduced, translated, summarized, or adapted from third-party sources with attribution where applicable. The intellectual property rights of the original content remain with 2Firsts or the respective original rights holders.

No individual or organization may copy, reproduce, distribute, republish, modify, translate, or otherwise use this content without prior authorization. Any unauthorized use may result in legal action.

For copyright-related inquiries, corrections, or removal requests, please contact: info@2firsts.com.

 

AI-Assisted Translation and Editing Notice

Portions of this article may have been translated, edited, or reviewed with the assistance of artificial intelligence tools to improve efficiency and readability. Due to the limitations of AI-assisted translation and editing, discrepancies, omissions, or inaccuracies may exist when compared with the original source.

Where applicable, readers are advised to refer to the original source for the most complete and accurate information. If you identify any errors or believe that any content infringes upon your rights, please contact us at info@2firsts.com, and we will review and address the matter promptly.

JUUL2 Sued Within a Week of FDA Authorization as AJ Marketing Alleges Infringement of Programmable Vape Patent
JUUL2 Sued Within a Week of FDA Authorization as AJ Marketing Alleges Infringement of Programmable Vape Patent
Less than a week after JUUL2 received U.S. FDA marketing authorization on August 28, 2026, JUUL Labs was sued for patent infringement in federal court in Delaware. AJ Marketing LLC filed the complaint on September 3, alleging that both JUUL 1 and JUUL2 infringe U.S. Patent No. 8,851,068 B2. The patent covers aspects of programmable electronic vaporization devices, including controls over dose delivery, usage frequency and operating parameters. The plaintiff is seeking reasonable royalties and ongoing royalties tied to the remaining life of the patent. JUUL has not yet publicly responded to the case.
Sep.10
Inside Nicotine-Pouch M&A Through Imperial's Yoik Deal: Latham, KPMG, PwC, Goldman Sachs and Morgan Stanley Form the Adviser Lineup
Inside Nicotine-Pouch M&A Through Imperial's Yoik Deal: Latham, KPMG, PwC, Goldman Sachs and Morgan Stanley Form the Adviser Lineup
Imperial Brands' acquisition of Swedish Helwit owner Yoik Group AB has highlighted the professional-services firms supporting cross-border oral nicotine M&A. Latham & Watkins and KPMG advised Imperial, while PwC and TM & Partners advised Yoik. KPMG also appeared on Imperial's acquisition of Black Buffalo earlier in 2026, while PwC played an extensive role in KT&G's acquisition of Swedish nicotine-pouch company Another Snus Factory. Imperial's public disclosures put the global modern oral nicotine delivery market at approximately £8.8 billion in retail sales and 23.5 billion pouches in 2024
Sep.20
Ukraine Raises Excise Stamp Fees for Tobacco, Heated Tobacco and Vape Liquids by 30.5% as Parliament Backs E-Excise Delay to 2027
Ukraine Raises Excise Stamp Fees for Tobacco, Heated Tobacco and Vape Liquids by 30.5% as Parliament Backs E-Excise Delay to 2027
Ukraine's Cabinet of Ministers adopted Resolution No. 1259 on October 15, 2026, increasing excise stamp production fees for tobacco products and e-cigarette liquids by approximately 30.5%, from UAH 0.1643 to UAH 0.2144 per stamp. Fees for alcoholic beverages rose by about 30.2%. Separately, Ukraine's parliament passed Bill No. 15532 on October 13, proposing to postpone the full implementation of electronic excise stamps and traceability for alcohol, tobacco and e-cigarette liquids from November 1, 2026, to July 1, 2027. Parliament cited additional testing, configuration and integration requirements. The bill was sent to the president for signature on October 19.
Regulations
Oct.21
Product | Juul Labs Launches Upgraded JUUL2 Kit in UK With Four Pods at £9.99 and USB-C Charging
Product | Juul Labs Launches Upgraded JUUL2 Kit in UK With Four Pods at £9.99 and USB-C Charging
Juul Labs UK has introduced an upgraded JUUL2 Starter Kit for the UK market in October 2026, retaining a recommended retail price of £9.99 while doubling the number of included pods from two to four. The kit contains Crisp Menthol, Virginia Tobacco, Mango and Watermelon pods. The updated device replaces the previous proprietary charging dock with a USB-C port and offers longer battery life. The kit also features reduced packaging and retains a two-year limited warranty. Distribution is scheduled through major UK retailers, wholesalers, convenience stores and the JUUL UK website.
product
Oct.15
PMI Pushes Smoke-Free Business in Latin America as Argentina Lifts Heated Tobacco Ban, Mexico City Share Tops 7%
PMI Pushes Smoke-Free Business in Latin America as Argentina Lifts Heated Tobacco Ban, Mexico City Share Tops 7%
Philip Morris International (PMI) showcased IQOS heated tobacco systems and nicotine pouch products at Technovation 2026 in Buenos Aires on October 7–8, presenting research on consumer attitudes, regulatory developments and illicit cigarette trade across Latin America. PMI Chief Global Growth Officer Stefano Volpetti said smoke-free products accounted for more than 7% of the Mexico City market. Argentina repealed its heated tobacco ban in May 2026 and introduced registration requirements for tobacco and nicotine products, while local media reported nicotine pouch sales in Mendoza. A PMI-commissioned survey found that only 8% of respondents across four Latin American countries were familiar with nicotine pouches. A separate KPMG study estimated illicit cigarette consumption at 77 billion sticks across 11 markets in Latin America and Canada in 2025.
PMI
Oct.13
India Steps Up Nicotine Pouch Enforcement as ZYN, White Fox Circulate and Drug Panel Urges Halt to New Nicotine Formulations
India Steps Up Nicotine Pouch Enforcement as ZYN, White Fox Circulate and Drug Panel Urges Halt to New Nicotine Formulations
India's Ministry of Health and Family Welfare has directed states to step up enforcement against nicotine pouch sales, citing increased availability through online and offline channels and concern about nicotine exposure among children. Reuters reported that international brands including ZYN and White Fox are being sold in India. A study led by ICMR-NICPR found pouches in seven of 10 surveyed locations and identified 68 brands and 445 flavors online. Separately, India's Drugs Technical Advisory Board recommended in August that no new nicotine formulation be approved.
Regulations
Sep.28 by 2Firsts Perspectives