BAT Appoints Song Yongjie as New President to Drive Business Transformation in South Korea

BAT by 2FIRSTS.ai

Feb.04.2024

BAT Appoints Song Yongjie as New President to Drive Business Transformation in South Korea

BAT Appoints Sung Yong-jay as New President in South Korea, aiming to strengthen product competitiveness and improve operational efficiency.

South Korean media hankyung reported on February 1 that BAT has announced the appointment of Song Yong-jie as its new President, effective from the same day.

Song Yongjie graduated from the London School of Economics in the UK, majoring in accounting and finance. In 2008, he joined the headquarters of the BAT Group in London. Since then, he has held positions such as Corporate Finance Manager for the Western Europe region at BAT Group, as well as Financial Director for BAT Vietnam.

BAT company announced that Song Yongjie will play an active role in the ongoing tobacco market industry transition in Korea by enhancing product competitiveness, in order to improve operational efficiency for future investments. Song Yongjie stated, "I will strive to lead the future market through innovation and sustainable growth strategies.

This appointment is expected to facilitate BAT's transition from conventional products to non-combustible ones in the domestic tobacco market in South Korea, thereby enhancing the company's product competitiveness.

References:

[1] BAT로스만스, 송영재 신임 사장 선임

Also Read:

[1] South Korea's Tobacco Sales Decrease for the First Time in Four Years

[2] BAT Targets South Korean E-Cigarette Market with Ambitious Expansion

#Traditional tobacco #Asia #South Korea #Major companies #British American Tobacco (BAT)

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn

Notice

1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

Copyright

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

AI Assistance Disclaimer

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

California DOJ publishes first-ever Unflavored Tobacco List; products not on the list are ineligible for sale

California Attorney General Rob Bonta announced the publication of the first-ever Unflavored Tobacco List (UTL), listing unflavored tobacco products lawful for sale under California’s flavored tobacco restrictions. Any covered tobacco product not appearing on the UTL is deemed a flavored tobacco product and ineligible for sale.

Jan.04 by 2FIRSTS.ai

UK Government Announces Tougher Vape Controls with QR-Based Stamp System

The UK government will introduce a digital stamp system for all vape products, paired with new enforcement powers including £10,000 fines and possible imprisonment for illegal sales. The measures aim to curb the booming black market and complement restrictions under the Tobacco and Vapes Bill, including future regulation of flavours, packaging, and advertising.

Nov.24 by 2FIRSTS.ai

U.S. Washington State to Bring Synthetic Nicotine Under the Tobacco Tax System, Applying a Unified Tax Starting January 2026

Washington State will subject all nicotine-containing products to the Tobacco Products Tax starting January 1, 2026, taxing them at 95% of the selling price. The change covers both tobacco-derived and synthetic nicotine products and requires businesses to report their inventory when the new tax system takes effect.

Dec.29 by 2FIRSTS.ai

Morrisons Partners with Vape Retailer to Open Concessions in 400+ Stores

According to The Grocer, Morrisons has reached an agreement with The E-Cig Store to open vaping concessions in more than 400 supermarkets. The first unit will open next month in Rotherham. The deal will expand compliant vaping product offerings and follows Morrisons’ ongoing cooperation with rival retailer VPZ.