BAT Appoints Song Yongjie as New President to Drive Business Transformation in South Korea

BAT by 2FIRSTS.ai

Feb.04.2024

BAT Appoints Song Yongjie as New President to Drive Business Transformation in South Korea

BAT Appoints Sung Yong-jay as New President in South Korea, aiming to strengthen product competitiveness and improve operational efficiency.

South Korean media hankyung reported on February 1 that BAT has announced the appointment of Song Yong-jie as its new President, effective from the same day.

Song Yongjie graduated from the London School of Economics in the UK, majoring in accounting and finance. In 2008, he joined the headquarters of the BAT Group in London. Since then, he has held positions such as Corporate Finance Manager for the Western Europe region at BAT Group, as well as Financial Director for BAT Vietnam.

BAT company announced that Song Yongjie will play an active role in the ongoing tobacco market industry transition in Korea by enhancing product competitiveness, in order to improve operational efficiency for future investments. Song Yongjie stated, "I will strive to lead the future market through innovation and sustainable growth strategies.

This appointment is expected to facilitate BAT's transition from conventional products to non-combustible ones in the domestic tobacco market in South Korea, thereby enhancing the company's product competitiveness.

References:

[1] BAT로스만스, 송영재 신임 사장 선임

Also Read:

[1] South Korea's Tobacco Sales Decrease for the First Time in Four Years

[2] BAT Targets South Korean E-Cigarette Market with Ambitious Expansion

#Traditional tobacco #Asia #South Korea #Major companies #British American Tobacco (BAT)

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn

Notice

1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

Copyright

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

AI Assistance Disclaimer

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Co-op Faces Backlash Over Vape Promotion Strategy Post-Cyberattack

The Guardian reports that UK retailer Co-op is ramping up vape promotions to recover sales lost after an April cyberattack. Internal documents cite a £1M weekly sales gap and 100,000 fewer transactions. Staff say the move contradicts Co-op’s “ethical retail” image, as the government prepares to ban vape ads under the Tobacco and Vapes Bill.

Oct.28 by 2FIRSTS.ai

Latvia’s Constitutional Court Upholds Vape Flavor Ban as Constitutional

The Constitutional Court of Latvia upheld the 2025 vape-flavor ban as constitutional, rejecting appeals by Pro Vape and SIA MASS Industry. Judges said the restrictions serve a legitimate public-health purpose by protecting youth from nicotine addiction and that the social benefits outweigh business losses.

Oct.24 by 2FIRSTS.ai

NSW Police Seize About US$1.9 Million in Illegal Tobacco Products, Including 15,000 Vapes

During a recent routine traffic stop, New South Wales police discovered a large quantity of illegal tobacco and vapes hidden inside a rental truck, including approximately 942,000 cigarettes and more than 15,000 e-cigarettes, with an estimated value of nearly AUD 2 million. The 31-year-old driver was arrested at the scene and the case has now entered judicial proceedings.

Dec.01 by 2FIRSTS.ai

Uruguay Weighs Ban on Nicotine Pouches as Health Ministry Warns of Growing Use

Nicotine pouches, promoted as flavored, smoke-free alternatives, are spreading in Uruguay despite the absence of a formal market. The Ministry of Public Health is considering banning them by decree and has raised the issue within Mercosur and at COP11. Health Minister Cristina Lustemberg warns that the industry is pushing new nicotine products to normalize consumption among youth.