BAT Italy Launches Innovative glo Hyper PRO with Smart Display

BAT by 2FIRSTS.ai

Dec.12.2023

BAT Italy Launches Innovative glo Hyper PRO with Smart Display

British American Tobacco Italy celebrates the 10th anniversary of its low-risk tobacco product by launching the new glo Hyper PRO.

According to an article released by Notizie.it on December 11th, British American Tobacco (BAT) Italy has launched a new product, glo Hyper PRO, to celebrate the 10th anniversary of the introduction of low-risk tobacco products. The new product is equipped with an intelligent LED display screen, improved performance, and new design features.

Fabio de Petris, CEO of British American Tobacco Italy, has stated:

From the perspectives of usability and performance, the glo Hyper Pro is an extremely innovative product. It will be the first device in its category to feature a smart display, offering consumers a range of vital information.

According to sources, the glo Hyper Pro will be available in five different colors, with dimensions of 96.7 x 36.6 x 21.1mm and a weight of 90 grams.

Fabio added: "Our goal is to reach 50 million consumers in new product categories by 2030. Science plays a crucial role, as we know that those who exclusively use glo have achieved significant results and improvements in their health, comparable to those who have quit smoking."

References:

[1] BAT compie 10 anni e presenta in Italia glo HYPER PRO

Also Read:

[1] The Growth and Challenges of Tobacco Alternatives in Korea

#Europe #Italy #Heated tobacco products #British American Tobacco (BAT)#Smart e-cigarettes

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