Key points:
·Product information: The new heating tobacco product "TEREA Black Fuchsia Menthol" will be launched in Japan on August 4th.
·Compatible devices: Specifically designed for IQOS ILUMA i and IQOS ILUMA devices.
·Sales channels: It will be available at four IQOS flagship stores in Japan, official authorized retailers, and national tobacco distributors including convenience stores.
·Product features: The selling point is the unique combination of "rich cooling mint × rich fruit aroma", providing a distinctive minty flavor.
·Product line expansion: The TERE series now includes 23 different brands.
·Company statement: Daniel Sevsic, the Director of Product Portfolio Marketing, stated that the product aims to meet the high demand for rich mint flavors in the market, providing consumers with more choices.
【2Firsts News Flash】According to a report from Sanspo on July 22, Philip Morris International (PMI) Japan will be launching a new TEREApod product line for IQOS ILUMA i and IQOS ILUMA in Japan. The new line, "TEREA Black Fuchsia Menthol," will be available in packs of 20 for 580 yen including tax, approximately 4 US dollars.
The product will be available from August 4th at four IQOS specialty stores, official authorized stores, and national tobacco distributors in Japan, including convenience stores. The product is marketed with the main selling point of "Rich Cool Mint x Rich Fruit Aroma," providing a unique minty taste. With the launch of this product, TEREA's product line has now expanded to 23 items.
The company's Director of Product Portfolio Marketing, Daniel Sevsic, stated:
“The demand for strong mint flavor in the tobacco market is high, so we have decided to launch this product to provide TEREA with a new option.”
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