BAT Launches Campaign to Raise Awareness of Nicotine Products

BAT by 2FIRSTS.ai

May.28.2024

BAT Launches Campaign to Raise Awareness of Nicotine Products

BAT launches nationwide campaign to raise awareness of e-cigarette and nicotine products' risks to prevent sales to minors.

According to the Polish media dziennik.pl reported on May 28, British American Tobacco Poland (BAT) has launched a comprehensive campaign aimed at increasing salespeople's awareness of e-cigarettes and nicotine products known as "reduced risk," which are intended for adult use only. The company emphasizes that if there is any reason to suspect that these products may be passed on to minors through adults, sales of any nicotine products should be refused.

The report states that BAT's campaign is calling on all sellers and their employees, including those selling e-cigarettes, heated tobacco products, smokeless tobacco pouches, nicotine e-liquids, and various accessories for consuming nicotine products, to take proactive and responsible steps to refuse sales to minors.

Blagoje Jovanovic, General Manager of BAT in Poland and the Baltics, states that they have consistently opposed providing nicotine products to minors. He reminds the public that their sales network has been advocating for this for many years. However, the issue still persists, and they will support anyone interested in addressing this matter.

He said, "Therefore, at the end of May this year, we will be using special visual communication messages within our own sales network, while also calling on all those who provide nicotine products. Our activities are also aimed at raising awareness of the importance of refusing to engage in illegal transactions.

In addition, BAT will conduct extensive promotion through national media and social media. This is the fourth round of a nationwide campaign by BAT with the slogan #ZER0K0MPROMISÓW to resist underage use of nicotine products, with the first round taking place in the fall of 2020.

References:

[1] BAT Polska: chcemy wspierać wszystkie podmioty zaangażowane w walkę z dostępem nieletnich do nikotyny

Also Read:

[1] Poland Faces High Teen E-cigarette Usage, Urgent Ban Needed

[2] Polish Health Ministry Proposes Ban on Flavored Tobacco Products

[3] Poland Health Ministry: Concerns Over Surge in Medical Marijuana Prescriptions

[4] Poland Considers Ban on Disposable E-Cigarettes Amid Public Debate

[5] Polish Health Minister Announces Legislation Ending Disposable E-Cigarettes

#Europe #Poland #Regulation #Nicotine products #Product

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