BAT Reynolds American Introduces Nicotine-Free Sensa E-Cigarette

BAT by 2FIRSTS.ai
Jul.01.2024
BAT Reynolds American Introduces Nicotine-Free Sensa E-Cigarette
Reynolds American, a subsidiary of British American Tobacco, launches new nicotine-free disposable e-cigarette, Sensa, on July 1st.

According to The Wall Street Journal's report on June 30th, Reynolds American, a subsidiary of British American Tobacco (BAT), has released a disposable e-cigarette called Sensa that does not contain nicotine.

BAT Reynolds American Introduces Nicotine-Free Sensa E-Cigarette

 

Raynolds America announced that Sensa will be available for sale starting from July 1st. Sensa will come in six flavors, including watermelon frost, passionfruit frost, and berry fusion. It offers up to 5000 seconds of suction time and comes with a rechargeable battery, with a recommended retail price of $19.99.

 

The packaging of Sensa also includes a warning label designed by Rayno: "Zero nicotine does not mean this product is safe.

 

Raynolds stated that Sensa is targeted towards adults aged 21 and above who use tobacco or e-cigarette products. The brand aims to provide adults with an option for when they want to vape but do not want to ingest nicotine.

 

The company stated that they will market Sensa with the same restrictions as their Vuse e-cigarette brand, such as using models aged 35 and above and advertising on age-restricted social media channels. Raynolds said they will require retailers to only sell Sensa to those aged 21 and above, even though the law may not mandate retailers to do so. Sensa will be displayed alongside age-restricted tobacco products in stores, according to Raynolds.

 

We do not want our products to end up in the hands of teenagers, absolutely not," Shay Mustafa, Senior Vice President of Business Communication and Sustainability at Raynolds, said. "For us, this is not a gray area. It is very clear: we want to act responsibly.

 

Any new e-cigarette containing nicotine must obtain federal authorization before being brought to market. Manufacturers must prove to the Food and Drug Administration (FDA) that their e-cigarette products are less harmful than traditional cigarettes, and that the benefits of helping adult cigarette smokers transition to a lower-risk alternative outweigh the risks for youth.

 

The FDA has only approved e-cigarettes in tobacco and menthol flavors at the moment. However, fruit-flavored disposable e-cigarettes imported from China have become popular in the United States without approval, making it difficult for US authorities to prevent their sale. Reynolds and other tobacco companies complain that the government is moving too slowly in clearing these illegal products from the market, which are eroding sales of cigarettes and e-cigarettes from tobacco giants.

 

Raynolds stated that it does not intend to seek federal approval for Sensa. Since these devices do not contain nicotine and are not compatible with any other tobacco products, they are not within the jurisdiction of the FDA's Center for Tobacco Products. The FDA, in response to questions from The Wall Street Journal, declined to specify whether nicotine-free e-cigarette products like Sensa fall under its regulatory authority.

 

Previously, British American Tobacco Japan (BAT Japan) announced that it will launch its new nicotine-free disposable e-cigarette product "Vuse Zero Nic Sensations" globally on July 1st.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

French Nicotine Pouch Ban Delayed Again Amid Pressure from EU Member States
French Nicotine Pouch Ban Delayed Again Amid Pressure from EU Member States
The French nicotine pouch ban has been postponed again to August 25 due to pressure from EU member states, with the business community watching anxiously.
Jun.23 by 2FIRSTS.ai
Australias Pharmacies Sell Less Than 170 E - Cigarettes Daily, Over 7M Illegal E - Cigarettes Seized in 2024
Australias Pharmacies Sell Less Than 170 E - Cigarettes Daily, Over 7M Illegal E - Cigarettes Seized in 2024
After Australia's strict e-cigarette ban, legal sales are under 170 daily, but over 7 million illegal e-cigarettes were seized in 2024. The ban spurred black market growth. 18% of 18 - to 24 - year - olds still use e-cigarettes.Experts call for better law enforcement and supply system.
Jul.02 by 2FIRSTS.ai
WHO Global Tobacco Report 2025: 7 Countries One Step Away from Full Compliance, 40 Fall Short of Best Practice Standards
WHO Global Tobacco Report 2025: 7 Countries One Step Away from Full Compliance, 40 Fall Short of Best Practice Standards
The WHO's 10th Global Tobacco Report shows 6.1 billion people are covered by at least one MPOWER measure. Four countries are fully compliant, while 40 still fall short. The report highlights progress on tobacco health warnings.
Jun.27 by 2FIRSTS.ai
JTI Launches Limited Edition Ploom X Advanced in South Korea, Priced at Around $50
JTI Launches Limited Edition Ploom X Advanced in South Korea, Priced at Around $50
On July 1, JTI Korea launched the Ploom X Advanced Limited Edition Ora Ito Red, a red heat-not-burn device developed in collaboration with designer Ora Ito. The standalone device is priced at approximately $50.
Jul.01 by 2FIRSTS.ai
U.S. Health Secretary Criticizes Slow FDA Action, Vows to Crack Down on Illegal Vapes
U.S. Health Secretary Criticizes Slow FDA Action, Vows to Crack Down on Illegal Vapes
U.S. Health Secretary Robert Kennedy Jr. on Wednesday criticized the FDA for slow approval of U.S.-made e-cigarettes, saying the delay has allowed Chinese products to dominate the market and target American youth. He told lawmakers he would move to remove illegal Chinese vapes.
May.16 by 2FIRSTS.ai
Swiss Canton of Solothurn Bans Sale of Disposable E-Cigarettes
Swiss Canton of Solothurn Bans Sale of Disposable E-Cigarettes
Switzerland’s Solothurn canton passed a ban on disposable e-cigarettes. Retailers doubt its impact on youth use and urge stronger age checks and tax measures.
May.27 by 2FIRSTS.ai