According to a report by Agara on June 24th, tobacco giant British American Tobacco Japan (BAT Japan) announced that it will launch its new nicotine-free disposable e-cigarette product "Vuse Zero Nic Sensations" globally starting on July 1st. This product is from BAT's e-cigarette brand "Vuse", which holds the top selling position in the American e-cigarette market based on data from 2023.
"Vuse Zero Nic Sensations" will be launching four flavors and will be sold at recommended retail price of 1,480 yen (including tax) ($9.27) at FamilyMart convenience stores, Amazon, and vape studios in Tokyo.
The new product is a nicotine-free disposable e-cigarette with a compact box design, upgrading from the previous stick-like devices. It features a built-in battery that does not require charging. Additionally, the device has a transparent design to view the remaining liquid level and is equipped with convenient features such as a lock function on the bottom of the device.
"Vuse Zero Nic Sensations" offers four flavors, including "Yuzu Mint," "Cactus Cherry," "Dragon Pomegranate," and the most popular classic flavor in the Vuse series, "Mint Ice."
"Vuse" is the flagship e-cigarette brand of BAT. Since its launch in the United States in 2013, it has become the market leader in the country. Starting in 2023, Vuse began selling nicotine-free products in Japan. The new model, "Vuse Zero Nic Sensations", which is being globally launched for the first time, utilizes e-liquid specifically designed for zero nicotine e-cigarette products.
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