BAT's Glo Sees Strong Global Growth in 2022

Feb.16.2023

BAT's 2022 report reveals Glo's growth: global market share of 19.4%, 24.3% revenue increase, and 30% growth in consumers.

Recently, British American Tobacco (BAT) released its 2022 annual report. The report disclosed operational data for BAT's Glo product in 2022.

Report Reveals Global Market Outlook for Glo in 2022:

Glo's market share has reached 19.4%, a year-on-year increase of 1.4%. Glo's global revenue has grown by 24.3% or 26.7% and is expected to continue to grow in the second half of 2022. The number of Glo's consumers has increased by 2 million, reaching 8.8 million, a growth of 30%. Glopod's sales have grown by 25.6%, surpassing the industry growth rate of 15%. Glo's share of the tobacco market (FMC and THP combined) has reached 7.4%, an increase of 0.6% compared to 2021.

In 2022, Glo's sales performance in its key markets is as follows:

Glo, a tobacco heating product (THP) produced by British American Tobacco (BAT), has seen an increase in its market share in Japan and Europe. In Japan, a shift in consumer preference from traditional cigarettes to THPs has boosted Glo's market share (combining both traditional tobacco and THPs) to 7.4% in 2021, representing a 0.6% growth from the previous year. Meanwhile, in Europe, Glo's sales have grown by 33.8% leading to a continued strong increase in revenue by 57.3% or 53.3% (at a fixed exchange rate). The region currently accounts for over 54% of BAT's global THP volume (excluding Russia, which accounts for 43%) and 51% of BAT's global THP revenue (excluding Russia, which is 41%). Sources:

A new category acceleration will boost profitability until 2024.

#Europe #United Kingdom #Market #Disposable e-cigarettes #Global #British American Tobacco (BAT)

This document has been generated through artificial intelligence translation and is provided solely for the purposes of industry discourse and learning. Please note that the intellectual property rights of the content belong to the original media source or author. Owing to certain limitations in the translation process, there may be discrepancies between the translated text and the original content. We recommend referring to the original source for complete accuracy. In case of any inaccuracies, we invite you to reach out to us with corrections. If you believe any content has infringed upon your rights, please contact us immediately for its removal.

Philippine BIR Will Destroys Nearly 450,000 Illicit Vape Products Over Unpaid Taxes

The Philippine Bureau of Internal Revenue has led a nationwide destruction of illicit vape products, citing unpaid excise taxes and penalties amounting to 1.34 billion pesos(approximately US$22 million). Nearly 450,000 units are scheduled for destruction over three days across multiple revenue regions. The seized products violated excise tax laws due to non-payment of taxes, lack of internal revenue stamps, and non-registration of vape brands.

Dec.15 by { "username": "", "position": "", "avatar": "", "auth": "", "seo_url": "" }

Belarus Proposes 20% Tax Increase on Vaping Products and Nicotine Items

Belarus will increase excise taxes in 2026 on vapes, liquids for electronic smoking systems, and non-tobacco nicotine products, with a proposed 20% rise aimed at aligning these rates with traditional cigarettes. Electronic smoking devices and heated tobacco systems will also be added to the list of excisable goods. Excise taxes on filtered cigarettes and heated tobacco will rise by 7% and 3% respectively.

Nov.13 by { "username": "", "position": "", "avatar": "", "auth": "", "seo_url": "" }

PMI’s Smoke-Free Playbook: What Jacek Olczak Really Told Wall Street

At the Morgan Stanley Global Consumer & Retail Conference on December 2, 2025, PMI CEO Jacek Olczak delivered a clear message: the company’s smoke-free shift is now its central strategy. From ZYN’s surge in the U.S. to IQOS’s global momentum and a changing regulatory tone, his remarks sounded less like an earnings update and more like a declaration of PMI’s smoke-free future.

PMI

Dec.03 by { "username": "", "position": "", "avatar": "", "auth": "", "seo_url": "" }

BAT Expects Around 2% Revenue and Operating Profit Growth in FY25

British American Tobacco (BAT) reaffirmed its 2026 guidance while announcing a £1.3 billion (approximately USD 1.65 billion) share buyback for FY26. The company expects around 2% growth in revenue and adjusted profit from operations for FY25. Accelerating New Category growth, driven by Velo Plus and improving U.S. Vuse performance, is expected to deliver double-digit H2 revenue growth.