BAT Extends Partnership with McLaren F1 Team, Unveiling MCL38 Design by Japanese Artist

BAT by 2FIRSTS.ai

Apr.08.2024

BAT Extends Partnership with McLaren F1 Team, Unveiling MCL38 Design by Japanese Artist

British American Tobacco (BAT) partners with McLaren F1 team for 2024 F1 season, unveiling MCL38 with design by Japanese artist MILTZ.

According to the latest information on British American Tobacco (BAT) official website, the Formula One team McLaren used the F1 car "MCL38" with a design created by Japanese artist MILTZ during the 2024 F1 Japanese Grand Prix held in Tokyo from the 5th to the 7th. The "Driven by Change" project for this event was jointly developed by BAT's e-cigarette brand "Vuse" and the McLaren Formula One team.

BAT announced on April 8th that the company has signed a partnership agreement with the McLaren Racing team for the 2024 season and beyond. This deal means that BAT will continue to be the official main partner of the McLaren Formula One team for the 2024 season and beyond.

References:

[1] BAT and McLaren Racing announce multi-year partnership extension

Also Read:

[1] Expansion of Glo Hyper Air Sales Channels to Offline Stores

[2] BAT CEO Denies Moving Listing to New York

[3] BAT Sells 3.5% Stake in ITC for $2.1 Billion

[4] BAT Considering Sale of Partial Stake in Indian ITC Company

[5] BAT Opens Innovation Center at Global R&D Headquarters in Southampton

[6] UK E-cigarette Tax Plan Supported by BAT CEO

[7] BAT to Release Annual Performance Report, Switching Focus to E-cigs and HTPs

[8] Discount Promotion for New Glo Hyper Pro Starting March 4

#Europe #Open system e-cigarettes #United Kingdom #Heated tobacco products #Major companies

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn

Notice

1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

Copyright

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

AI Assistance Disclaimer

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Exclusive | China Releases E-Cigarette Regulatory “Status Report”, First Comprehensive Disclosure of Oversight Framework and International Cooperation

As 2025 draws to a close, China’s State Tobacco Monopoly Administration has released a white paper–style “Status Report” on e-cigarette regulation, systematically outlining its oversight framework, enforcement outcomes and international cooperation. 2Firsts provides exclusive in-depth reporting and analysis, offering insight into China’s regulatory logic and governance direction.

Dec.29 by 2Firsts Perspectives

Tobacco-Free Kids Condemns PMI for Marketing Zyn to Youth via F1 Sponsorship

Yolonda C. Richardson, President and CEO of the Campaign for Tobacco-Free Kids, issued a statement on December 10, 2025, condemning Philip Morris International (PMI) for partnering with Ferrari to promote Zyn nicotine pouches on Formula 1 cars. She said PMI’s claim that the sponsorship targets adults is misleading, as F1’s audience has become increasingly young—with over 4 million children aged 8–12 now following the sport.

Dec.12 by 2FIRSTS.ai

Swedish Oral Pouch Manufacturer WiJo to Establish U.S. Production Base, Targeting March 2026 Start-Up

Swedish oral pouch manufacturer WiJo Pouches has announced plans to establish its first North American production facility in South Carolina, where it will lease a manufacturing site to produce nicotine, caffeine and functional pouch products. The project, expected to begin operations in March 2026 and create about 170 jobs, has secured tax incentive support from both state and county authorities.

Dec.05 by 2FIRSTS.ai

Moroccan Government Rejects Opposition Proposal to Increase Excise Tax on E-Cigarettes

Moroccan government has firmly rejected proposals from opposition parties to increase the internal consumption tax (TIC) on e-cigarettes and related products under the 2026 Finance Bill. Budget Minister Delegate Fouzi Lekjaa argued that raising excise duties would not reduce demand and would instead encourage smuggling. Opposition groups emphasized the growing health risks and rising popularity of vaping among young people.