Big Discounts on Elf Bar and HQD E-Cigarettes in Russia

Jan.11.2023

Two major e-cigarette brands, Elf Bar and HQD, both significantly reduced their prices in Russia.

Special Note: This news does not make any brand or product recommendations. All information is only for disseminating market information and researching industry issues, to provide a platform for exchange and exploration.

On January 11th, staff at the 2FIRSTS Moscow Media Center discovered that two top electronic cigarette brands in Russia, Elf Bar and HQD, had suddenly and significantly lowered their prices.

According to data from Elf Bar's official website in Russia, the prices of Elf Bar have been reduced by 11%-30% from 450-1450 rubles (approximately 44-142 yuan) to 319-1299 rubles (approximately 31-127 yuan).

Elf Bar Official Website in Russia

Elf Bar drops prices - Image source: Elf Bar Russia official website

Elf Bar lowers prices | Image source: Elf Bar Russia official website

According to HQD's official website in Russia, the price of HQD has decreased from 1250-1500 rubles (approximately 123-147 yuan) to 990-1100 rubles (approximately 97-108 yuan), representing a price reduction of 21% to 27%.

HQD Official Website in Russia.

HQD announces price reduction | Image source: HQD Russia official website

Price reduction information for HQD | Image source: HQD Russia official website.

Why have two leading brands suddenly lowered their prices? Is it a pricing strategy or a policy influence? Are they affected by the "honest label"?

Staff from 2FIRSTS Moscow media center have gone to a local retail store for on-site reporting. Follow-up coverage will continue.

#Europe #France #HQD #E-cigarette #E-cigarettes and Tobacco

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