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On January 11th, staff at the 2FIRSTS Moscow Media Center discovered that two top electronic cigarette brands in Russia, Elf Bar and HQD, had suddenly and significantly lowered their prices.
According to data from Elf Bar's official website in Russia, the prices of Elf Bar have been reduced by 11%-30% from 450-1450 rubles (approximately 44-142 yuan) to 319-1299 rubles (approximately 31-127 yuan).
Elf Bar Official Website in Russia
Elf Bar drops prices - Image source: Elf Bar Russia official website
Elf Bar lowers prices | Image source: Elf Bar Russia official website
According to HQD's official website in Russia, the price of HQD has decreased from 1250-1500 rubles (approximately 123-147 yuan) to 990-1100 rubles (approximately 97-108 yuan), representing a price reduction of 21% to 27%.
HQD Official Website in Russia.
HQD announces price reduction | Image source: HQD Russia official website
Price reduction information for HQD | Image source: HQD Russia official website.
Why have two leading brands suddenly lowered their prices? Is it a pricing strategy or a policy influence? Are they affected by the "honest label"?
Staff from 2FIRSTS Moscow media center have gone to a local retail store for on-site reporting. Follow-up coverage will continue.
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