British-American Tobacco Reimagines Packaging with Eco-friendly Materials
British American Tobacco (BAT), on September 1st, announced the introduction of sustainable packaging for its Dunhill and Kent cigarette boxes, as well as the Neopod specifically designed for its heat-not-burn product, glo.
This innovative cigarette box utilizes environmentally friendly paper material instead of the traditional aluminum interior, while also changing the color of the inner frame to white, in order to enhance recycling and sorting convenience.
The company explained that they have adopted high moisture resistance functional paper, which can protect the unique aroma and flavor of cigarettes from the influence of moisture from the manufacturing stage, aiming to protect the environment and maintain a high-quality taste.
The spokesperson of British American Tobacco, Lefuman, stated, "We are committed to addressing environmental issues throughout the entire product lifecycle, from production to distribution, consumption, disposal, and recycling." He added, "We will continue to actively implement ESG management and strive to establish a sustainable resource cycle. We aim to lead in this field.
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