BAT introduces VUSE GO disposable e-cigarette in Malaysia

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According to a report by CodeBlue on August 3rd, following the Malaysian government's legalization of liquid nicotine, tobacco giant British American Tobacco (BAT) has launched the disposable e-cigarette VUSE GO in Malaysia. It offers approximately 1500 puffs and is priced at 22 Malaysian Ringgit (approximately 34.7 Chinese Yuan).

VUSE is available for purchase on e-commerce platforms Shopee and Lazada, as well as convenience stores and petrol stations in the Klang Valley and Penang.

VUSE Malaysia's website displays seven different flavors of VUSE GO disposable e-cigarette, namely mango, strawberry, mint, blueberry, tobacco, watermelon, and grape, with a nicotine concentration of 3%.

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BAT, also known as British American Tobacco, has recently introduced its disposable vaping product in the Malaysian market. The company aims to cater to the growing demand for e-cigarette alternatives to traditional tobacco consumption in the country. This move reflects BAT's commitment to expanding its product range and adapting to changing consumer preferences. With the increasing popularity of vaping, BAT hopes to capitalize on the Malaysian market and establish a strong foothold in the e-cigarette industry.