Legal Battle: Altria's NJOY Sues JUUL for Patent Infringement

Aug.23.2023
Legal Battle: Altria's NJOY Sues JUUL for Patent Infringement
Altria's subsidiary NJOY has filed a patent infringement lawsuit against JUUL LAB, seeking to ban the import and sale of certain e-cigarette products.

On August 22, Altria announced on its official website that its subsidiary NJOY has filed a patent infringement lawsuit against JUUL LAB. The lawsuit seeks to prohibit the import and sale of certain e-cigarette products of JUUL, including its currently sold JUUL devices and pods.


NJOY files a lawsuit against JUUL.


Murray Garnick, Executive Vice President and General Counsel of the Altria Group, stated:


Protecting our intellectual property is crucial to realizing our vision. JUUL has violated our patent rights through the sale of imported products, and we are requesting the ITC to take appropriate remedial measures against these trade violations.


NJOY has filed a patent infringement lawsuit against JUUL in the federal court in Delaware. The lawsuit accuses JUUL of infringing on the same patents that were previously raised in similar allegations.


The ACE e-cigarette by NJOY is the only pod system product authorized by the US Food and Drug Administration (FDA) for the market. The FDA considers the ACE device and its three tobacco-flavored pods to be "suitable for protecting public health".


According to reports, NJOY's lawsuit against ITC accuses JUUL of infringement on US Patent No. 11,497,864 and US Patent No. 10,334,881 (collectively referred to as the "patents in question"), which NJOY acquired from Fuma International, LLC, while settling a patent infringement lawsuit brought against NJOY by Fuma.


The two parties have filed lawsuits against each other.


On June 30th, JUUL announced on its official website that it has filed complaints against NJOY with the United States International Trade Commission (ITC) and the Arizona state court. The complaint alleges that NJOY's product, NJOY Ace, infringes on several of JUUL's patents. JUUL is seeking an injunction from the ITC to prevent NJOY's infringing products from being imported and sold in the United States.


The press release from JUUL does not mention the specific patent names involved in this event. According to information from LAW360, JUUL and its subsidiary VMR Products have accused NJOY of infringing on five patents related to the 'JUULpod' pod.


This document has been generated through artificial intelligence translation and is provided solely for the purposes of industry discourse and learning. Please note that the intellectual property rights of the content belong to the original media source or author. Owing to certain limitations in the translation process, there may be discrepancies between the translated text and the original content. We recommend referring to the original source for complete accuracy. In case of any inaccuracies, we invite you to reach out to us with corrections. If you believe any content has infringed upon your rights, please contact us immediately for its removal.

Brazilian Health Minister Reaffirms Opposition to E-Cigarette Legalization, Supports Total Sales Ban
Brazilian Health Minister Reaffirms Opposition to E-Cigarette Legalization, Supports Total Sales Ban
On World No Tobacco Day 2025, Brazil’s Health Minister Alexandre Padilha reiterated his support for a total e-cigarette ban, backing the national policy that prohibits their sale, import, and advertising under RDC 855/2024.
May.29 by 2FIRSTS.ai
Russia's State Duma to Ban E-Cigarette Sales Pending Legislative Proposal
Russia's State Duma to Ban E-Cigarette Sales Pending Legislative Proposal
Russia’s State Duma is prepared to support a full ban on e-cigarettes if the proposal comes from the government. Industry and Trade Minister Anton Alikhanov has voiced support, calling for a complete ban. Lawmakers have already drafted a bill targeting the circulation and production of e-cigarettes and related equipment.
Jun.04 by 2FIRSTS.ai
2Firsts, ITGA Partner to Support Tobacco Growers
2Firsts, ITGA Partner to Support Tobacco Growers
2Firsts and the International Tobacco Growers’ Association (ITGA) have formed a strategic partnership covering media collaboration, event co-organization, Greater China representation, and joint publications to support the transformation and sustainable development of the tobacco-growing sector.
Jun.04
World No Tobacco Day 2025: Former WHO Executive Director Dr. Derek Yach Calls for Embracing Harm Reduction — A 2Firsts Exclusive
World No Tobacco Day 2025: Former WHO Executive Director Dr. Derek Yach Calls for Embracing Harm Reduction — A 2Firsts Exclusive
To mark World No Tobacco Day 2025, 2Firsts invited Dr. Derek Yach, former Executive Director at the World Health Organization, to share his reflections. In this article, Dr. Yach revisits the origins of WNTD during apartheid-era South Africa, its global rise, and its unfinished mission. He calls on the public health community to more fully embrace tobacco harm reduction and urges the WHO to take stronger leadership in supporting reduced-risk products.
May.29
Ireland Seizes Nearly 10 Million Illegal Cigarettes at Dublin Port, Worth €9 Million
Ireland Seizes Nearly 10 Million Illegal Cigarettes at Dublin Port, Worth €9 Million
Customs officers at Ireland’s Dublin Port have seized nearly 10 million illegal cigarettes, with an estimated value of €9 million. The brands involved include Marlboro Gold, Richmond Blue, and Marlboro Red. Authorities say the haul could have cost the state over €7 million in lost tax revenue.
May.16 by 2FIRSTS.ai
Tennessee Vape Registry Bill: 10% Wholesale Tax and Ban on E-Liquids from "Hostile Nations"
Tennessee Vape Registry Bill: 10% Wholesale Tax and Ban on E-Liquids from "Hostile Nations"
Tennessee is considering a bill to establish a PMTA (Premarket Tobacco Application) product directory and impose a 10% wholesale tax on e-cigarette products. The proposed legislation also limits the sources of e-liquid ingredients, which could affect disposable e-cigarettes that use e-liquids from certain countries.
Apr.27 by 2FIRSTS.ai