BAT Stock Drops Over 8% on Lower Revenue Expectations

BAT by 2FIRSTS.ai
Dec.07.2023
BAT Stock Drops Over 8% on Lower Revenue Expectations
British American Tobacco's stock price fell over 8% to £22.66, with lower revenue expectations due to macroeconomic pressure in the US.

According to Shares Magazine, the stock price of British American Tobacco (BAT) dropped over 8% to £22.66 on the latest trading day. The company's full-year revenue expectation is projected to fall below the predicted range of 3% to 5%. However, BAT has not adjusted its outlook for the entire year of 2023 or its earnings per share. The company attributes its decline in performance to the impact of macroeconomic pressures in the United States on cigarette product sales.

 

Chris Beckett, Head of Stock Research at Quilter Cheviot, has stated that "British American Tobacco's latest financial report is in line with expectations, but it is not the catalyst needed to reverse the negative sentiment towards the company and its significantly undervalued status.

 

We continue to believe that this valuation is too low, particularly when compared to its closest competitor, Philip Morris," Beckett stated.

 

The British American Tobacco company has expressed its commitment to "building a smoke-free world," with 50% of its revenue derived from non-combustible products by 2035.

 

The performance of Glo's heating products has been a mixed bag so far this year. Disappointingly, the company's performance has been affected by slowing industry growth in Japan and Italy, increasing versatility in products, and intensified competition.

 

Glo Hyper Air has performed as expected with the launch of their new product veo in October. This global tobacco company introduced a range of non-tobacco consumer goods in 10 markets across Europe.

 

The market share of Vuse has increased by 100 basis points, reaching 36.8% in key markets. The tobacco company stated that this growth in revenue was driven by an increase in the number of consumers for its product, Vuse Go, which is now available in 59 markets.

 

Russ Mould, the investment director at AJ Bell, stated:

 

The British American Tobacco Company is currently undergoing a significant period of transformation, with a target to have half of its revenue come from non-combustible products by 2035. Additionally, it is facing challenges in adapting to the difficult market conditions in the United States.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

China National Tobacco Corp paid $222 bln into state finances in 2025
China National Tobacco Corp paid $222 bln into state finances in 2025
China National Tobacco Corporation (CNTC) paid a record $222 billion into China’s state finances in 2025, according to official industry data.
Jan.23
Vietnam Drafts Administrative Penalties for E-Cigarette Use, Setting Fines up to USD 380
Vietnam Drafts Administrative Penalties for E-Cigarette Use, Setting Fines up to USD 380
Vietnam plans to formalise penalties for e-cigarette and heated tobacco use under a draft decree. Individual users could be fined VND 3–5 million (USD 114–190), while premises allowing use face fines up to VND 10 million (USD 380). Higher penalties apply to business violations.
Dec.25 by 2FIRSTS.ai
Croatian decree raises excise duties on tobacco products effective January 1, 2026
Croatian decree raises excise duties on tobacco products effective January 1, 2026
Croatian government decree provides that higher excise duties on tobacco manufactures and tobacco products take effect from January 1, 2026. Excise on e-liquid is set at €0.25 per millilitre, on heated tobacco products at €211.30 per kilogram, and on a new tobacco product at €126.90 per kilogram. The decree’s explanation says 2026 budget revenue from these excises is expected to increase by €129.1 million.
Jan.07 by 2FIRSTS.ai
Rosstandart: packaging and design requirements for vapes to be tightened in early 2026
Rosstandart: packaging and design requirements for vapes to be tightened in early 2026
Rosstandart head Anton Shalaev told TASS that Russia will tighten requirements for the packaging and design of vapes and other electronic nicotine delivery systems in early 2026.
Jan.12 by 2FIRSTS.ai
Echo Guo: The Accumulating Risks Behind the Surge in Chinese Vape Exports to the U.S.
Echo Guo: The Accumulating Risks Behind the Surge in Chinese Vape Exports to the U.S.
Chinese vape exports to the U.S. jumped from about 2.2 million kg in June to 14.8 million kg in October 2025, despite tougher enforcement, the Washington Examiner reported. 2Firsts finds the surge reflects delayed bulk shipments, not demand recovery. With U.S. inventory exceeding 160 million devices and distributors paying ~10% upfront, cash-flow stress has shifted to Chinese manufacturers, and discounted stock is spilling into other markets.
Dec.14 by Echo Duo
Vietnam Decree 371: vaping and heated tobacco use fined up to $190
Vietnam Decree 371: vaping and heated tobacco use fined up to $190
Vietnam’s Government Decree 371, effective December 31, 2025, stipulates that users of e-cigarettes and heated tobacco products will be fined VND 3–5 million (about $114–$190) and required to destroy the products. The decree also provides that individuals who allow use at premises they own or manage will be fined VND 5–10 million (about $190–$380), with fines doubled for organizations.
Jan.04 by 2FIRSTS.ai