Bulgaria, Greece and Latvia Have the Highest Smoking Rates Within the EU

Industry Insight by VapingPost
May.30.2022
Bulgaria, Greece and Latvia Have the Highest Smoking Rates Within the EU
The latest Eurostat data has indicated that Greece records the second highest rate of daily cigarette smokers within the EU for 2019, at 23.6%.

Sadly Bulgaria is in first place at 28.7%, while following Greece are Latvia (22.1%),

 

The 2019 Eurostat data also indicated that 18.4% of the total EU population aged 15 years and above reported that they were daily cigarette smokers.

 

Germany (21.9%) and Croatia (21.8%). On the other hand, the countries with the lowest rates of daily smokers were Sweden at 6.4%, Finland (9.9%), Luxembourg (10.5%), Portugal (11.5%) and Denmark at 11.7%.

 

Sweden is known for having reached this status thanks to adopting a harm reduction strategy in favour of a forbidding stance. This has been done by endorsing the use of snus for smoking cessation. Snus is a moist powder tobacco product that is placed under the upper lip for extended periods.

 

Throughout the EU, snus is mostly popular in Sweden, Denmark and Norway, however it is only legal in Sweden where it is considered an effective tobacco harm reduction product. In fact, snus has not only led to Sweden boasting the lowest smoking rates in Europe, but more importantly, also to reporting the lowest rates of lung cancer across the continent.

 

The potential of tobacco harm reduction strategies

 

Earlier this year, Swedish MEP Sara Skyttedal, formally submitted parliamentary questionsconcerning snus to the European Commissioner (EC) for Health and Food Safety, Stella Kyriakides. The questions came ahead of the February release of the EU’s Beating Cancer Plan, which many experts have argued is leaving out very crucial harm reduction strategies, such as the incorporation of safer tobacco alternatives.

 

“The fact that the Commission nevertheless persists in the view that snus causes cancer is both surprising and, to be honest, quite remarkable,” said Skyttedal as quoted by Snusforumet, at the time. Snus is a moist powder tobacco product that is placed under the upper lip for extended periods. It is mostly popular in Sweden, Denmark and Norway, where it is legal and considered an effective harm reduction product.

 

In fact, as the MEP rightly highlighted, snus has not only led to Sweden boasting the lowest smoking rates in Europe, but also to reducing Sweden’s tobacco-related deaths by half the EU average, despite leaving the overall tobacco usage on par with the EU average. “If the Tobacco Products Directive is to be revised to take account of the fight against cancer, does the Commission share the view that the EU needs to change its regulation of snus?” Skyttedal asked Commissioner Kyriakides.

 

In response to the MEP’s arguments, sadly the Commissioner Kyriakides said that the EC’s stance remains unchanged as snus and other oral tobacco products have been linked to cancer and other adverse health effects. “It is undisputed that tobacco for oral use is addictive and has adverse health effects, including cancers.” Kyriakides went on to cite a2008 report from the EU’s Scientific Committee on Emerging and Newly Identified Health Risk which she says “confirmed the negative health effects of snus”.

 

The Commissioner’s response prompted a strong reaction from Skyttedal, who pointed out that actually most studies related to snus found little or no links to cancer, and went on to cite the Lancet’s Global Burden of Diseases as well as a 2020 study published in theScandinavian Journal of Public Health, both of which conclude there is no evidence to suggest a link between snus and cancer.

Meanwhile, the 2019 Eurostat data also indicated that 18.4% of the total EU population aged 15 years and above reported that they were daily cigarette smokers. In fact, 12.6% of the EU population consumed fewer than 20 cigarettes per day, while 5.9% consumed 20 or more per day. The proportion of the latter ranged between 1.0% in Sweden and 12.9% in Bulgaria.

 

Source:VapingPost

Kazakhstan Seizes $50,000 Worth of Smuggled E-Cigarettes; Two Sentenced to Six Months in Prison
Kazakhstan Seizes $50,000 Worth of Smuggled E-Cigarettes; Two Sentenced to Six Months in Prison
On July 18, 2025, Kazakhstan’s financial watchdog seized two trucks at the Russian border carrying large quantities of illegal e-cigarettes. Two suspects were sentenced to six months in prison, and the vehicles were confiscated. A month earlier, authorities in Pavlodar had intercepted e-cigarettes worth 100 million tenge ($190,000).
Jul.22 by 2FIRSTS.ai
Kazakhstan Prosecutor General’s Office: Illegal Import of E-Cigarettes Is a Criminal Offense, Punishable by Up to 2 Years in Prison
Kazakhstan Prosecutor General’s Office: Illegal Import of E-Cigarettes Is a Criminal Offense, Punishable by Up to 2 Years in Prison
Kazakhstan’s Prosecutor General’s Office and financial authorities discussed illegal e-cigarette imports. A 2024 law criminalizes importation, punishable by up to two years in prison. Since early 2025, 16 smuggling cases were recorded, nine now in court. Legal awareness campaigns are ongoing at airports, stations, and customs.
Jul.23 by 2FIRSTS.ai
2Firsts Insight | Are “Vape + Cigarette” Hybrid Products Becoming a Trend? Multiple Companies Launch Combined Solutions
2Firsts Insight | Are “Vape + Cigarette” Hybrid Products Becoming a Trend? Multiple Companies Launch Combined Solutions
South Korean brand ETo recently launched ETo HYBRID, a new product combining heated tobacco and e-cigarette functions, further blending traditional tobacco with vaping technology. In May, CFU Vaping Experience, part of Heyuan Group, introduced a similar “hybrid” device called MixIn. This trend indicates that more manufacturers are exploring the potential of “vape + cigarette” combined products.
Jul.15 by 2FIRSTS.ai
Malaysia’s Health Ministry Clarifies: Ispire Licensed for Nicotine Manufacturing Only, Not for Local E-Cigarette Sales
Malaysia’s Health Ministry Clarifies: Ispire Licensed for Nicotine Manufacturing Only, Not for Local E-Cigarette Sales
Malaysia’s Health Ministry recently clarified that although foreign company Ispire has been granted a manufacturing license to produce nicotine-containing vaping devices, the license is for export purposes only and does not permit local sales. Under the 2024 Control of Smoking Products Act, all e-cigarette products must be registered with the Health Ministry before being sold in Malaysia.
Jun.05 by 2FIRSTS.ai
Reynolds Tobacco Company Wins U.S. Supreme Court Support to Challenge FDA Ruling Locally
Reynolds Tobacco Company Wins U.S. Supreme Court Support to Challenge FDA Ruling Locally
On June 20, the U.S. Supreme Court ruled 7-2 in favor of e-cigarette companies, making it easier for them to sue over FDA decisions blocking product market entry. The case, filed by RJ Reynolds, challenges FDA’s denial of the Vuse Alto e-cigarette. The ruling could shift the balance between the industry and regulators.
Jun.23 by 2FIRSTS.ai
Exhibition Insight | RELX, OXBAR, and Others Launch Magnetic-Pull E-Cigarettes, Featuring Magnetic-Pull Screens on Multiple Products
Exhibition Insight | RELX, OXBAR, and Others Launch Magnetic-Pull E-Cigarettes, Featuring Magnetic-Pull Screens on Multiple Products
The Dubai E-Cigarette Expo was held at the World Trade Center from June 18-20. A 2Firsts survey revealed that many brands showcased new magnetic-pull e-cigarettes, featuring innovative designs such as magnetic connections between the screen components and the e-cigarette, in addition to traditional magnetic connections.
Jun.23 by 2FIRSTS.ai