CAP urges government to reject e-cigarette industry's memorandum proposal

Sep.27.2024
CAP urges government to reject e-cigarette industry's memorandum proposal
CAP urges Malaysian government to reject e-cigarette industry's memorandum, citing public health priorities over profits and WHO FCTC obligations.

According to NST's report on September 26, the Consumers Association of Penang (CAP) in Malaysia has urged the government to firmly reject the five memorandums submitted by associations urging amendments to support the e-cigarette industry in the proposed 2024 Public Health (Control of Smoking Products) Bill (Bill 852).


According to reports, these five associations represent over 2,000 e-cigarette traders.


The president of the Malaysian Association of Tobacco Control (MATC), Mohideen Abdul Kader, stated that despite claims by the e-cigarette industry that it is an important source of revenue, this pales in comparison to the significant healthcare costs burdened by taxpayers. He added that the industry has requested discussions with the Ministry of Finance led by the Prime Minister, raising concerns about Malaysia's commitment to the World Health Organization Framework Convention on Tobacco Control (WHO FCTC). Under Article 5.3 of the convention, governments are obligated to protect public health policies from the influence of commercial tobacco interests.


Public health must take priority over commercial interests. Therefore, we call on the government to firmly reject the memorandum from the e-cigarette industry.


The rhetoric of the e-cigarette industry is similar to that of the tobacco industry, which is currently subject to strict regulation under the World Health Organization Framework Convention on Tobacco Control (WHO FCTC). This convention has been adopted by over 90% of countries worldwide.


The industry's arguments are similar to those once used by the tobacco industry, aiming to mislead the public by presenting e-cigarettes as a safer alternative. As the use of e-cigarettes among Malaysian youth continues to rise, the health risks and economic costs far outweigh any financial benefits that the industry may bring.


The Malaysian Retail E-Cigarette Association (MRECA) has once called on the Ministry of Health to provide a one-year transition period to sell existing inventory. MRECA President Datuk Adzwan Manashe stated that the industry is open to regulation but prefers a gradual approach. Mohideen believes this is similar to the tobacco industry's response to the introduction of graphic health warnings (PHW) in 2008, when tobacco companies sought a two-year grace period citing high costs and logistical issues.


Mohideen pointed out that e-cigarette traders also believe that high registration fees and regulatory costs threaten their business. According to data from the 2022 National Health and Morbidity Survey (NHMS), the prevalence of e-cigarette use among Malaysian adolescents aged 13 to 17 has increased from 9.8% in 2017 to 14.9% in 2022.


He stated that the increasing popularity of e-cigarettes among teenagers is a serious public health issue. The rising costs of treating diseases related to e-cigarettes further weaken the economic rationale of the e-cigarette industry. Most affected individuals may seek treatment in public hospitals, adding to the already overburdened healthcare system. Additionally, e-cigarettes could lead to work interruptions, decreased income, and financial difficulties for families - costs that the industry deliberately ignores. Without strong legal measures, the annual cost of treating e-cigarette or vaping-related lung injuries (EVALI) is projected to reach 369 million Malaysian Ringgit by 2030. When including other hidden costs, this will far exceed the annual revenue of 500 million Malaysian Ringgit from e-cigarette taxes.


Mokhin stated that e-cigarette vendors have known from the beginning that their products, as nicotine delivery systems, would face strict regulations or even bans due to their harmful effects.


Accepting this risk is a calculated business decision.


The government must uphold its commitment to protecting public health and reject the e-cigarette industry's attempts to influence policies for commercial gain.


The Consumer Advocacy Panel is calling on the government to fulfill its obligations under the Framework Convention on Tobacco Control of the World Health Organization, prioritizing public health over the profits of the e-cigarette industry.


We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Product | JT Launches Three Autumn-Limited Ploom Tobacco Sticks in Japan Across EVO, MEVIUS and CAMEL Brands
Product | JT Launches Three Autumn-Limited Ploom Tobacco Sticks in Japan Across EVO, MEVIUS and CAMEL Brands
Japan Tobacco Inc. (JT) launched three limited-edition autumn tobacco sticks for its Ploom heated tobacco devices in Japan on October 16, 2026, under the EVO, MEVIUS and CAMEL brands. All three are regular tobacco variants with seasonal packaging. Each pack contains 20 sticks, priced at ¥620, ¥590 and ¥570, respectively, including tax. The products are compatible with all Ploom devices and are sold in limited quantities exclusively through the CLUB JT online store while supplies last.
product
Oct.20
Product | JTI Launches Ploom AURA Teal Electric Pop in South Korea, Its First Dual-Color Edition
Product | JTI Launches Ploom AURA Teal Electric Pop in South Korea, Its First Dual-Color Edition
JTI Korea launched the Ploom AURA Teal Electric Pop limited edition in South Korea on September 1, 2026, marking the first dual-color design in the Ploom AURA range. The device combines a dark green body with teal accents and is accompanied by matching Front Panel, Back Cover and Pocket Bag accessories. The standalone device is priced at KRW 29,000, with three additional device-and-accessory bundles available. The release continues JTI Korea's use of limited colorways and interchangeable accessories to expand the Ploom AURA portfolio without introducing a new hardware platform.
Sep.03
Product | BAT Expands VELO Peach Ice Medium to FamilyMart Stores Nationwide in Japan
Product | BAT Expands VELO Peach Ice Medium to FamilyMart Stores Nationwide in Japan
British American Tobacco Japan (BAT Japan) expanded VELO Peach Ice Medium to FamilyMart stores nationwide in Japan from September 7, 2026. The oral tobacco product first launched on July 6 and had previously been sold through VELO's official online store, glo Store Ginza and tobacco retailers. It combines peach flavor with menthol cooling at a Medium strength level and is priced at JPY 360. Japanese tobacco retailers list 15 pouches per pack. The move adds the new SKU to an existing nationwide FamilyMart distribution network for VELO rather than marking the brand's first entry into the convenience-store chain.
Sep.15
U.S. Expands Illicit Vape Enforcement as ATF Brings PACT Act Powers Into Trade Fraud Task Force
U.S. Expands Illicit Vape Enforcement as ATF Brings PACT Act Powers Into Trade Fraud Task Force
The U.S. Bureau of Alcohol, Tobacco, Firearms and Explosives said on September 23 that it has joined the interagency Trade Fraud Task Force to strengthen enforcement against illegal, misdeclared and smuggled vape and tobacco products. ATF will bring its authority under the Prevent All Cigarette Trafficking Act into the task force, including registration, reporting, shipping and record-inspection requirements covering interstate sales of electronic nicotine delivery systems. ATF said the move will strengthen its ability to trace illicit products from U.S. points of entry through domestic trafficking and distribution networks.
News
Sep.28 by 2Firsts Perspectives
Virginia Tobacco Retail Permit Takes Effect October 1, Covering Vapes as More Than 3,000 Businesses Apply in September
Virginia Tobacco Retail Permit Takes Effect October 1, Covering Vapes as More Than 3,000 Businesses Apply in September
Virginia's new retail tobacco permit system took effect October 1, requiring sellers of vapes, nicotine products and related devices and accessories to obtain a Retail Tobacco Permit for each business location. Virginia ABC said more than 3,000 businesses applied in September alone, creating a processing backlog. Qualifying applicants that filed before October 1 may temporarily operate under a Letter of Authorization. The new store-level permit also sits alongside Virginia's existing vape product directory, where sales of unlisted liquid nicotine or nicotine vapor products can trigger civil penalties starting at $5,000.
Regulations
Oct.03
Juul Sublicense Reshapes Vuse Alto Patent Bill as Court Ends R.J. Reynolds’ 5.25% Royalty Obligation to Altria
Juul Sublicense Reshapes Vuse Alto Patent Bill as Court Ends R.J. Reynolds’ 5.25% Royalty Obligation to Altria
According to Law360 on August 31, 2026, a federal judge in North Carolina ruled that a patent sublicense between R.J. Reynolds Vapor Co. and Juul Labs Inc. relieves Reynolds of its obligation to continue paying royalties to Altria Client Services LLC over Vuse Alto. A jury had previously found that Vuse Alto infringed three Altria patents and awarded approximately $95.2 million in past damages, after which Reynolds was ordered to pay an ongoing royalty equal to 5.25% of positive net sales. The new ruling finds that a valid sublicense can eliminate future infringement, potentially ending what Altria described as hundreds of millions of dollars in future royalties.
Sep.01