Concerns raised by Malaysian e-cigarette consumers towards upcoming smoking law

Sep.20.2024
Concerns raised by Malaysian e-cigarette consumers towards upcoming smoking law
Malaysian e-cigarette consumers express concerns over upcoming smoking law, with majority opposing retail display ban, survey finds.

According to a report by Focus Malaysia on September 19, a group of e-cigarette consumers in Malaysia have expressed concerns about some key provisions of the upcoming Public Health (Control of Smoking) Act 2024 (Act 852). Recently, the Malaysian Vape Association (MVA) conducted a survey to gather opinions on the legislation, receiving almost 500 responses.


The results of the investigation indicate that...


71.3% of respondents are against the ban on retail display. Among them, the inability to browse products before purchasing (39.7%) and difficulties during the purchasing process (38.3%) are the main reasons for dissatisfaction; if the ban on retail display takes effect, consumers may seek illegal alternatives (47.4%) or return to smoking (44.5%). Only 8.1% of respondents said they would completely quit using e-cigarettes under restrictions; the majority of e-cigarette users are former smokers or those transitioning from traditional cigarettes to e-cigarettes (74.4%), and 81.9% of users use e-liquid containing nicotine, with 96.5% using e-liquids with nicotine levels below 40 milligrams.


The President of the Malaysian Vape Association, Khairil Azizi Khairuddin, stated that the investigation results indicate that the ban on retail display is not a solution. Restricting consumers' ability to browse and choose legal products will only push them towards a black market with questionable quality and safety.


Kairil also stated that regulatory agencies should consider the impact of such restrictions on consumer behavior. E-cigarette users should have the right to make informed choices, and implementing a retail display ban would strip away this right.


Kairil calls on the Ministry of Health to reconsider the implementation of the ban on retail displays.


The Bill No. 852 should prioritize measures to encourage smokers to switch to e-cigarettes, rather than imposing strict requirements on e-cigarettes and treating them no differently than tobacco regulations. Otherwise, smokers will continue to smoke, or e-cigarette users will turn to the black market, weakening the potential impact of e-cigarettes in reducing smoking rates in Malaysia.


We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

WHO MOP4 Focuses on Justice and Prosecution to Combat Illicit Tobacco Trade
WHO MOP4 Focuses on Justice and Prosecution to Combat Illicit Tobacco Trade
The Fourth Meeting of the Parties (MOP4) to the Protocol to Eliminate Illicit Trade in Tobacco Products opened in Geneva on November 24, 2025. With 60 Parties participating, the meeting focuses on strengthening legal action and international cooperation to combat illicit trade, which accounts for about 11% of the global tobacco market and costs governments billions in lost tax revenue.
Nov.25 by 2FIRSTS.ai
HSSP INTL signs agreement with COTY to expand e-cigarette business in Middle East and Australia
HSSP INTL signs agreement with COTY to expand e-cigarette business in Middle East and Australia
HSSP INTL(03626.HK) partners with COTY to establish e-cigarette venture in UAE, expand distribution of Heaven Gifts brand.
Oct.30 by 2FIRSTS.ai
2Firsts Observation|U.S. Launches Largest-Ever Vape Enforcement Drive as Federal and State Authorities Tighten Regulations
2Firsts Observation|U.S. Launches Largest-Ever Vape Enforcement Drive as Federal and State Authorities Tighten Regulations
The U.S. has tightened vaping regulations nationwide. The DOJ, FDA, CBP and DEA seized millions of illegal devices in the largest-ever enforcement action. Several states introduced new laws with registries, packaging limits, and criminal penalties, signaling a shift toward institutionalized regulation and higher compliance costs.
Oct.17
U.S. 25 Attorneys General Urge Shopify to Block Illegal E-Cigarette Sales
U.S. 25 Attorneys General Urge Shopify to Block Illegal E-Cigarette Sales
California Attorney General Rob Bonta and the City of New York co-led a bipartisan coalition of 25 attorneys general in urging Shopify Inc. to take stronger measures against merchants selling illegal e-cigarettes and other tobacco products through its platform. The letter calls for cooperation between Shopify and U.S. states to address the persistent sale of unapproved vaping products.
Nov.25 by 2FIRSTS.ai
Wisconsin Lawmakers Revive Bill to Raise Legal Age for Tobacco and Vaping Purchases to 21
Wisconsin Lawmakers Revive Bill to Raise Legal Age for Tobacco and Vaping Purchases to 21
Wisconsin Senate Bill 524 (SB 524) has been reintroduced to raise the legal purchasing age for tobacco and electronic nicotine products from 18 to 21, aiming to eliminate the gap between state law and the federal “Tobacco 21” standard. Some retailers in Madison have already voluntarily adopted the 21-year age limit, while the American Lung Association is urging swift legislative action.
Dec.04 by 2FIRSTS.ai
Ireland Implements 50c per ml Tax on E-Liquids Starting Nov 1
Ireland Implements 50c per ml Tax on E-Liquids Starting Nov 1
From November 1, 2025, Ireland introduces a new E-liquid Products Tax (EPT), adding €0.50 per millilitre to all e-liquid products, including nicotine-free types. Signed into law by Finance Minister Paschal Donohoe, the measure targets youth vaping and requires suppliers to register with Revenue and pay duty at import, manufacturing, or distribution.
Nov.03 by 2FIRSTS.ai