Celebrating Amazigh New Year with PMI's IQOS Stores

PMI by 2FIRSTS.ai

Jan.11.2024

Celebrating Amazigh New Year with PMI's IQOS Stores

Philip Morris Maghreb (PMI) is celebrating Morocco's Amazigh New Year "Yd'Ennayer 2974" at all IQOS stores in Casablanca, Rabat, and Marrakech.

According to Moroccan media outlet Lavieeco, Philip Morris International (PMI) celebrated Morocco's Amazigh New Year, "Yd'Ennayer 2974," from January 13th to 14th. The company showcased the splendor of Amazigh culture in all IQOS stores in Casablanca, Rabat, and Marrakesh.

Faysal El Kawass, the Director of Smoke-Free Products at PMI Maghreb, expressed his delight in being able to share this unique experience with adult users of our IQOS ILUMA technology in Morocco, while also celebrating Amazigh culture and traditions.

As a result, PMI is planning to introduce exclusive promotions aimed at celebrating the start of the Amazig New Year. Additionally, the first batch of customers visiting the stores will be entitled to personalized gifts with Amazig-style designs.

Adult users can also win exclusive invitations and collections from Moroccan stylist and designer Yassine Morabit.

References:

[1] Philip Morris Maghreb célèbre le nouvel an Amazigh

Also Read:

[1] PMI Collaborates with Moroccan Artist for Limited Edition IQOS ILUMA Series

[2] PMI introduces IQOS ILUMA in Morocco

[3] Morocco Government Plans to Increase Tax on Disposable E-cigarettes

#PMI

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn

Notice

1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

Copyright

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

AI Assistance Disclaimer

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Altria Q3 2025 Earnings Report: Net Revenue of $6.072 Billion and Launch of on!PLUS in the U.S.

Altria reported Q3 2025 net revenue of $6.072 billion, a 3.0% year-on-year decline. Adjusted EPS increased 3.6% to $1.45. The company expanded its share repurchase program to $2 billion and launched the on!PLUS nicotine pouch in Florida, North Carolina, and Texas.

Oct.31 by 2FIRSTS.ai

New Zealand Survey Finds Adult Daily Vaping Prevalence at 11.7%, Concentrated Among Youth and Disadvantaged Groups）

A survey report released by the Public Health Communication Centre Aotearoa shows that despite New Zealand implementing stricter vaping regulations in 2025, including a ban on disposable products and tighter flavour restrictions, daily vaping rates continue to rise. The research body urges close monitoring of behavioural changes following the new rules coming into force.

Dec.05 by 2FIRSTS.ai

Czech Republic to Tighten E-Cigarette Rules in December, Ban Candy Flavours and Cannabinoids

Czech Republic will tighten regulations on the sale and labelling of e-cigarettes from December. Manufacturers will have seven months to sell existing stock, after which candy-flavoured or cannabinoid-containing e-cigarettes will be banned. A survey by the National Institute of Public Health (SZÚ) found that nearly 14% of the population used e-cigarettes in 2024 — almost triple the rate five years earlier.

Nov.18 by 2FIRSTS.ai

From Partnership to Acquisition: Why KT&G Is Betting on the Global Nicotine Pouch Market

As global competition in the nicotine pouch market accelerates, Korea’s tobacco major KT&G has moved with a “Partnership + Acquisition” strategy, teaming up with Altria to acquire Nordic pouch maker Another Snus Factory (brand “LOOP”). Why deploy capital now, and why take this route? Drawing on company disclosures, regulatory monitoring and on-site observations from InterTabac Dortmund, 2Firsts analyzes KT&G’s strategic calculus and the signals behind this move.