Celebrating Amazigh New Year with PMI's IQOS Stores

PMI by 2FIRSTS.ai

Jan.11.2024

Celebrating Amazigh New Year with PMI's IQOS Stores

Philip Morris Maghreb (PMI) is celebrating Morocco's Amazigh New Year "Yd'Ennayer 2974" at all IQOS stores in Casablanca, Rabat, and Marrakech.

According to Moroccan media outlet Lavieeco, Philip Morris International (PMI) celebrated Morocco's Amazigh New Year, "Yd'Ennayer 2974," from January 13th to 14th. The company showcased the splendor of Amazigh culture in all IQOS stores in Casablanca, Rabat, and Marrakesh.

Faysal El Kawass, the Director of Smoke-Free Products at PMI Maghreb, expressed his delight in being able to share this unique experience with adult users of our IQOS ILUMA technology in Morocco, while also celebrating Amazigh culture and traditions.

As a result, PMI is planning to introduce exclusive promotions aimed at celebrating the start of the Amazig New Year. Additionally, the first batch of customers visiting the stores will be entitled to personalized gifts with Amazig-style designs.

Adult users can also win exclusive invitations and collections from Moroccan stylist and designer Yassine Morabit.

References:

[1] Philip Morris Maghreb célèbre le nouvel an Amazigh

Also Read:

[1] PMI Collaborates with Moroccan Artist for Limited Edition IQOS ILUMA Series

[2] PMI introduces IQOS ILUMA in Morocco

[3] Morocco Government Plans to Increase Tax on Disposable E-cigarettes

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