Celebrating Amazigh New Year with PMI's IQOS Stores

PMI by 2FIRSTS.ai

Jan.11.2024

Celebrating Amazigh New Year with PMI's IQOS Stores

Philip Morris Maghreb (PMI) is celebrating Morocco's Amazigh New Year "Yd'Ennayer 2974" at all IQOS stores in Casablanca, Rabat, and Marrakech.

According to Moroccan media outlet Lavieeco, Philip Morris International (PMI) celebrated Morocco's Amazigh New Year, "Yd'Ennayer 2974," from January 13th to 14th. The company showcased the splendor of Amazigh culture in all IQOS stores in Casablanca, Rabat, and Marrakesh.

Faysal El Kawass, the Director of Smoke-Free Products at PMI Maghreb, expressed his delight in being able to share this unique experience with adult users of our IQOS ILUMA technology in Morocco, while also celebrating Amazigh culture and traditions.

As a result, PMI is planning to introduce exclusive promotions aimed at celebrating the start of the Amazig New Year. Additionally, the first batch of customers visiting the stores will be entitled to personalized gifts with Amazig-style designs.

Adult users can also win exclusive invitations and collections from Moroccan stylist and designer Yassine Morabit.

References:

[1] Philip Morris Maghreb célèbre le nouvel an Amazigh

Also Read:

[1] PMI Collaborates with Moroccan Artist for Limited Edition IQOS ILUMA Series

[2] PMI introduces IQOS ILUMA in Morocco

[3] Morocco Government Plans to Increase Tax on Disposable E-cigarettes

#PMI

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn

Notice

1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

Copyright

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

AI Assistance Disclaimer

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

ceshi

Nov.04

Latvia’s Constitutional Court Upholds Vape Flavor Ban as Constitutional

The Constitutional Court of Latvia upheld the 2025 vape-flavor ban as constitutional, rejecting appeals by Pro Vape and SIA MASS Industry. Judges said the restrictions serve a legitimate public-health purpose by protecting youth from nicotine addiction and that the social benefits outweigh business losses.

Oct.24 by 2FIRSTS.ai

UK’s Nationwide Crackdown Seizes 111,000 Illegal Vapes in “Machinize 2” Operation

UK police have carried out a nationwide crackdown under Operation Machinize 2, targeting illegal vapes, counterfeit goods, and grey-market businesses. Raids on more than 2,700 premises led to 924 arrests and the seizure of 111,000 illegal vapes, 70kg of cannabis, 4.5m cigarettes, and £10.7m in proceeds.

Nov.11 by 2FIRSTS.ai

Imperial Brands FY25 Results: NGP Net Revenue Up 13.7%, Americas Surges Nearly 70%

Imperial Brands reported FY25 NGP net revenue of £368 million, up 13.7% at constant currency. Growth in the Americas accelerated sharply, with NGP revenue up 69.8%, driven by the expansion of the modern oral brand Zone. Europe delivered 8.8% growth, supported by blu’s double-digit vapour share across key markets. Adjusted NGP operating losses narrowed to £76 million, putting the category closer to breakeven.

Nov.18 by 2FIRSTS.ai