PMI Collaborates with Moroccan Artist for Limited Edition IQOS ILUMA Series

PMI by 2FIRSTS.ai

Dec.07.2023

PMI Collaborates with Moroccan Artist for Limited Edition IQOS ILUMA Series

Philip Morris International (PMI) collaborates with Moroccan artist Yassine Morabite, launching limited edition IQOS ILUMA series products.

According to a report from Morocco's leseco on December 6th, Philip Morris International (PMI) announced a collaboration with Moroccan artist Yassine Morabite to launch a limited edition IQOS ILUMA series product.

PMI has stated that it has drawn endless inspiration from Moroccan art. Through collaboration with an artist who brilliantly combines cultural authenticity with a modern style, PMI is not only seeking to respect the artistic heritage of African Amazigh, but also aiming to make breakthroughs in the heated tobacco experience of IQOS ILUMA.

References:

[1] Yassine Morabite et PMI fusionnent l'art et la technologie pour IQOS ILUMA

Also Read:

[1] PMI to Launch Limited Edition IQOS ILUMA STARDRIFT in Romania

[2] PMI introduces IQOS ILUMA in Morocco

[3] PMI Launches IQOS ILUMA in Emerging Markets

[4] PMI CFO Emmanuel Babeau Discusses Strong Growth at Investor Conference

[5] Philip Morris International Launches New IQOS ILUMA in Guatemala

#Africa #Products #Morocco #PMI #IQOS ILUMA #Heated tobacco products

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn

Notice

1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

Copyright

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

AI Assistance Disclaimer

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Al Fakher Partners with U.S. Rapper Snoop Dogg to Launch New Hookah Flavors

According to Business Wire, AIR Limited has partnered with Snoop Dogg to develop new hookah flavors for its flagship brand Al Fakher. The products will be released on November 3, 2025, across international and German online platforms, expanding the brand’s flavor portfolio.

Nov.21

U.S. Nicotine Pouch Sales Surge, Forcing Convenience Stores to Rethink Backbar Layouts

U.S. convenience stores are restructuring backbar displays as nicotine pouches and other modern oral products gain space amid regulatory and product-mix shifts. The New York Association of Convenience Stores reports nicotine pouch sales are up over 40% this year, while some chains are trimming cigarette facings and testing zero-nicotine and herbal alternatives.

Dec.04 by 2FIRSTS.ai

2Firsts Observation｜U.S. Launches Largest-Ever Vape Enforcement Drive as Federal and State Authorities Tighten Regulations

The U.S. has tightened vaping regulations nationwide. The DOJ, FDA, CBP and DEA seized millions of illegal devices in the largest-ever enforcement action. Several states introduced new laws with registries, packaging limits, and criminal penalties, signaling a shift toward institutionalized regulation and higher compliance costs.

Oct.17

Thai Police Seize 48,000 Illegal E-Cigarettes Worth About $630,000

Acting on directives from senior government and police officials, Thai authorities seized 48,301 e-cigarettes and related products in central Thailand, valued at about 20 million baht (approximately US$630,000), as part of a crackdown on illegal vaping.