PMI Collaborates with Moroccan Artist for Limited Edition IQOS ILUMA Series

PMI by 2FIRSTS.ai

Dec.07.2023

PMI Collaborates with Moroccan Artist for Limited Edition IQOS ILUMA Series

Philip Morris International (PMI) collaborates with Moroccan artist Yassine Morabite, launching limited edition IQOS ILUMA series products.

According to a report from Morocco's leseco on December 6th, Philip Morris International (PMI) announced a collaboration with Moroccan artist Yassine Morabite to launch a limited edition IQOS ILUMA series product.

PMI has stated that it has drawn endless inspiration from Moroccan art. Through collaboration with an artist who brilliantly combines cultural authenticity with a modern style, PMI is not only seeking to respect the artistic heritage of African Amazigh, but also aiming to make breakthroughs in the heated tobacco experience of IQOS ILUMA.

References:

[1] Yassine Morabite et PMI fusionnent l'art et la technologie pour IQOS ILUMA

Also Read:

[1] PMI to Launch Limited Edition IQOS ILUMA STARDRIFT in Romania

[2] PMI introduces IQOS ILUMA in Morocco

[3] PMI Launches IQOS ILUMA in Emerging Markets

[4] PMI CFO Emmanuel Babeau Discusses Strong Growth at Investor Conference

[5] Philip Morris International Launches New IQOS ILUMA in Guatemala

#Africa #Products #Morocco #PMI #IQOS ILUMA #Heated tobacco products

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn

Notice

1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

Copyright

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

AI Assistance Disclaimer

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

QISI’s Dongguan Factory Posts Recruitment Notice for Production Positions

QISI’s Dongguan factory has posted new production job openings, following earlier reports of a shutdown at its Zhuhai site.

Oct.15

Special Report | Anti-Vaping Campaign in the Baltics Goes Sideways

2Firsts analyzes vaping regulations across the Baltic states. Following Latvia’s flavor ban, tax revenues fell and the black market expanded, while similar measures in Estonia and Lithuania have also failed to deliver results. The region’s anti-vaping policies are now triggering market imbalance and policy reassessment.

Oct.13

PMI Launches New ZYN Nicotine Pouch in the Philippines, Available Simultaneously at IQOS Stores and on the Official Website

PMI’s Philippine affiliate, PMFTC, has launched the new ZYN Bright Green 1.5 mg nicotine pouch in Manila with refreshed packaging, calling it the latest step in the company’s “smoke-free” transition initiated in 2016. The product will be available starting in November at IQOS stores across Metro Manila and on the official website.

Nov.10 by 2FIRSTS.ai

Smoore: Profit Growth Gradually Improving, Fourth Quarter Shows Promise — A 2Firsts Reader Submission

Smoore released its financial results for the third quarter of 2025.A reader submitted to 2Firsts, noting that Smoore’s declining profit margin was mainly due to the substantial upfront investment in its new heated tobacco products, the relatively low margins of vaping devices, and price reductions resulting from product iterations in the European atomization market.as product structure adjustments near completion, the company’s profit growth is expected to further rebound in the fourth quart.