PMI Collaborates with Moroccan Artist for Limited Edition IQOS ILUMA Series

PMI by 2FIRSTS.ai

Dec.07.2023

PMI Collaborates with Moroccan Artist for Limited Edition IQOS ILUMA Series

Philip Morris International (PMI) collaborates with Moroccan artist Yassine Morabite, launching limited edition IQOS ILUMA series products.

According to a report from Morocco's leseco on December 6th, Philip Morris International (PMI) announced a collaboration with Moroccan artist Yassine Morabite to launch a limited edition IQOS ILUMA series product.

PMI has stated that it has drawn endless inspiration from Moroccan art. Through collaboration with an artist who brilliantly combines cultural authenticity with a modern style, PMI is not only seeking to respect the artistic heritage of African Amazigh, but also aiming to make breakthroughs in the heated tobacco experience of IQOS ILUMA.

References:

[1] Yassine Morabite et PMI fusionnent l'art et la technologie pour IQOS ILUMA

Also Read:

[1] PMI to Launch Limited Edition IQOS ILUMA STARDRIFT in Romania

[2] PMI introduces IQOS ILUMA in Morocco

[3] PMI Launches IQOS ILUMA in Emerging Markets

[4] PMI CFO Emmanuel Babeau Discusses Strong Growth at Investor Conference

[5] Philip Morris International Launches New IQOS ILUMA in Guatemala

#Africa #Products #Morocco #PMI #IQOS ILUMA #Heated tobacco products

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn

Notice

1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

Copyright

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

AI Assistance Disclaimer

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

From Partnership to Acquisition: Why KT&G Is Betting on the Global Nicotine Pouch Market

As global competition in the nicotine pouch market accelerates, Korea’s tobacco major KT&G has moved with a “Partnership + Acquisition” strategy, teaming up with Altria to acquire Nordic pouch maker Another Snus Factory (brand “LOOP”). Why deploy capital now, and why take this route? Drawing on company disclosures, regulatory monitoring and on-site observations from InterTabac Dortmund, 2Firsts analyzes KT&G’s strategic calculus and the signals behind this move.

Nov.05

2Firsts Observation｜PMI Launches IQOS ILUMA i × SELETTI Limited Edition at Dubai Airport

2Firsts observed that Philip Morris International (PMI) has set up a large-scale IQOS display at Dubai International Airport’s duty-free area, featuring the TEREA tobacco stick series with promotional offers. The brand also showcased its limited-edition collaboration with Italian design house SELETTI — IQOS ILUMA i × SELETTI — further strengthening its premium image through artistic design.

Nov.13 by 2FIRSTS.ai

Scottish Retailers Urge Government to Fast-Track Nicotine Pouch Regulations

The Scottish Grocers’ Federation (SGF) is calling on the government to clarify the regulatory framework for nicotine pouches in order to prevent high-strength and illegal products from entering the market, stressing that these products should not be targeted at minors.

Dec.04 by 2FIRSTS.ai

South Korea Again Delays Tobacco Business Act Amendment on Synthetic Nicotine

South Korea’s amendment to the Tobacco Business Act, which would classify synthetic nicotine vapes and vape liquids as “tobacco” for regulatory and taxation purposes, has been delayed once again. Despite the government stressing its urgency due to youth access and risks of illicit drug mixing, both ruling and opposition parties at the Legislation and Judiciary Committee meeting agreed that the bill requires further discussion.