According to the latest data released by the General Administration of Customs of the People's Republic of China, in August 2025, the export trade volume of e-cigarette products from China was $936 million, a month-on-month increase of 5.27% from July's $889 million.
This figure is higher than the $898 million in the same period of 2024, representing a year-on-year increase of 4.25%. It is worth noting that the export volume to the top 10 countries accounted for 80.63% of the total export volume, which is slightly higher than July's 78.90%.
China's ranking of the top ten destination countries for e-cigarette exports and changes in export amounts
Overall analysis
Strong performance in the United States:
In August, the United States increased by 46.49% compared to July, contributing a net increase of $122 million, driving overall growth by 5.27% and increasing market share to 40.92%.
The United Kingdom experienced a slight decline by 32.23% compared to the previous month, but showed a year-on-year increase of 28.14%, maintaining its position in second place.
Europe showed mixed results, with Germany experiencing a slight month-on-month decline and a year-on-year decrease, while Russia saw significant declines in both comparisons.
In Asia, Japan stood out with a month-on-month increase of 51.80% and a year-on-year increase of 200.80%, moving up to fourth place, while South Korea saw a slight increase compared to the previous month but a decrease compared to the previous year.
In the Middle East and in terms of transportation routes, the United Arab Emirates remained stable month-on-month with an increase year-on-year, while Malaysia experienced a temporary decline. Concentration of market share increased, with the top 10 countries covering 80.63% (up from 78.90% in July), indicating that the leading markets have a stronger dominating effect on monthly trends.
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