Disclaimer
The notices and images cited in this article originate from social media and have not been officially confirmed by the company involved, QISI. 2Firsts has not independently verified their authenticity. Readers are advised to use their own discretion when interpreting or sharing this information.
[2Firsts, Reporting from Shenzhen] Two images circulating on social media appear to show internal notices from QISI, a major Chinese e-cigarette manufacturer and the producer of Geek Bar, the top-selling disposable vape brand in the United States. The documents suggest that the company implemented temporary production and staffing adjustments at its Zhuhai facility amid declining U.S. order volume.
The authenticity of the images has not been independently verified by 2Firsts. Both documents are dated—April 17 and June 6, 2025—and are marked as issued by QISI’s human resources department.
The April notice cites a decrease in demand from the U.S. market and announces a company-wide holiday from April 30 to May 6. It emphasizes that “although U.S. business is affected, the company operates across more than 80 countries and regions globally, with core operations largely unaffected.”
The June notice adopts a markedly different tone, stating that since May, the Zhuhai site’s U.S. orders have been “significantly impacted” due to “ongoing China-U.S. trade tensions.” As a result, QISI reportedly implemented “capacity adjustment leave” for certain production lines and postponed shifts to late June. The document also includes calls for staff to “stand together to overcome difficulties.”
The change in language between the two notices reflects a shift in how the company is responding to external market conditions—moving from assurances of stability to acknowledging a more direct impact and adopting internally mobilizing language.
2Firsts will continue monitoring the situation and provide updates as further information becomes available.
