Criminalization of E-Cigarette Marketing Targeting Minors in Texas

Regulations by 2FIRSTS.ai
Dec.08.2023
Criminalization of E-Cigarette Marketing Targeting Minors in Texas
Starting January 1, 2024, the Texas State Treasury is warning retailers that advertising or selling e-cigarette products designed to attract minors will be a crime.

According to a report from focusdailynews, Glenn Hegar, the Texas State Comptroller, has issued a warning to retailers that starting from January 1, 2024, advertising, selling, or promoting e-cigarette products in Texas markets that are designed to attract minors will be considered a criminal offense.

 

Selling e-cigarettes to minors is illegal, as these products are deemed hazardous due to their common inclusion of nicotine, heavy metals, and carcinogens. Furthermore, they are intentionally designed to appeal to underage individuals.

 

Governor Hegg said, "Texas has taken action to address this deceptive marketing practice. I greatly appreciate the partnership with retailers statewide in assisting us to protect our most valuable resource: our children.

 

House Bill 4758 stipulates that an individual shall be liable for a Class B misdemeanor, carrying both civil and criminal penalties, if their marketing, advertising, sales, or promotion of e-cigarette products and their packaging meet any of the following criteria:

 

Depicting a cartoonish fictional character that imitates characters primarily targeting underage entertainment; imitating or mimicking the trademark or product image of items primarily marketed to minors; including symbols predominantly used to sell products to minors; featuring images of celebrities; incorporating images resembling food items such as candies or juices. Violation of these regulations may result in conviction of a Class B misdemeanor, with a maximum prison sentence of 180 days, a maximum fine of $2000, or both. E-cigarette retailers may also face civil fines of up to $3000, and repeated violations could lead to license revocation or suspension.

 

More than 2.1 million high school and middle school students who participated in the 2023 National Youth Tobacco Survey have reported using e-cigarette products, making it the most popular tobacco product among teenage users for the tenth consecutive year.

 

The Ministry of Finance's tobacco enforcement program aims to prevent children from accessing cigarettes, e-cigarettes, and other tobacco products. This crucial public health endeavor necessitates constant vigilance and ongoing efforts from parents, business owners, government officials, and all relevant individuals in Texas. The Ministry of Finance and its collaborating agencies conduct inspections to ensure compliance with regulations on the sale, possession, and use of cigarettes, e-cigarettes, and tobacco products.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Maldives Customs Report Vape Fines Reach  US$42.8 Million, Mostly from Malaysia Imports
Maldives Customs Report Vape Fines Reach US$42.8 Million, Mostly from Malaysia Imports
Maldives Customs data shows that fines related to illegal vapes have reached MVR 659 million (about US$42.8 million) since the country banned the import and use of electronic cigarettes. Authorities said most seized vapes were brought in by travellers arriving from Malaysia. The largest single case involved 10,800 vapes, resulting in a fine of MVR 108 million (about US$7.02 million).
Dec.23 by 2FIRSTS.ai
Cyprus Ranks Among Europe’s Highest for Teen Vaping, Expert Warns Nicotine Risks Are Being Underestimated
Cyprus Ranks Among Europe’s Highest for Teen Vaping, Expert Warns Nicotine Risks Are Being Underestimated
An opinion piece by Cyprus-based expert Dr. Angelos Kassianos argues that while traditional teen smoking is declining across Europe, vaping is rising rapidly—and Cyprus stands out with high usage levels, including around one in ten 16-year-olds vaping daily.
Jan.28 by 2FIRSTS.ai
Belgian Drug Commissioner Warns of Hidden Opioids in Illegal Vapes
Belgian Drug Commissioner Warns of Hidden Opioids in Illegal Vapes
Belgium’s drug commissioner Ine Van Wymersch has warned that more than 80% of illegal refillable vape capsules seized in Belgium contain synthetic opioids, posing serious risks of early addiction among children. She told Euronews that these substances, which have no distinctive smell or color, could lead to opioid dependence from a young age.
Dec.08 by 2FIRSTS.ai
Ireland’s HSE finds over a fifth of vape shops tested still selling to children despite under-18 ban
Ireland’s HSE finds over a fifth of vape shops tested still selling to children despite under-18 ban
Ireland’s Health Service Executive (HSE) data show that more than a fifth of vape shops tested were still selling nicotine-inhaling vaping products to children, despite a ban on sales to under-18s that took effect on December 22, 2023.
Jan.05 by 2FIRSTS.ai
NielsenIQ Data Shows UK Tobacco Market Decline of 12.7% with E-Cigarettes Dropping GBP 225 Million
NielsenIQ Data Shows UK Tobacco Market Decline of 12.7% with E-Cigarettes Dropping GBP 225 Million
According to NielsenIQ data published on December 7, 2025, overall tobacco and nicotine product sales in the UK dropped 12.7% in the 12 months ending September 6, representing more than £1 billion in lost sales.
Dec.15 by 2FIRSTS.ai
Mexican Senate Approves Nationwide Ban on E-Cigarettes and Vapes
Mexican Senate Approves Nationwide Ban on E-Cigarettes and Vapes
Mexico’s Senate passed a reform to the General Health Law banning the production, importation, sale, and advertising of e-cigarettes and vape products nationwide. The bill passed with 76 votes in favor, 37 against, and one abstention.
Dec.12 by 2FIRSTS.ai