Recently, the e-cigarette industry has seen a noticeable trend of cross-industry collaborations, with many brands opting for joint partnerships or inviting famous figures to endorse their products in order to boost brand promotion. In light of this trend, 2FIRSTS has conducted an inventory of brands using joint partnerships or endorsements to drive advertising.
After careful analysis, it was found that these e-cigarette brands have collaborated with a variety of celebrities, including rappers, boxers, football players, basketball players, and individuals from other fields. Among them, rappers are one of the most popular promotional partners.
DUMMY VAPES is endorsed by well-known American rapper 6ix9ine, and the product's logo features a cartoon caricature of 6ix9ine.
Renowned American rapper Snoop Dogg has recently been named the spokesperson for the American e-cigarette brand Death Row Vapes. Prior to this, he had endorsed the e-cigarette brand LBS at the Inter-Tabac in September 2023.
Boxing champion Tyson has endorsed his e-cigarette brand Tyson Vape. Tyson's promotional efforts have sparked a trend of "boxing-e-cigarette" collaboration, with many e-cigarette brands sponsoring boxing matches for promotion.
Slovakian renowned martial artist Attila Végh has established a nicotine pouch brand VIKA Champ, which he personally endorses and features his portrait on the packaging.
INSTA PUFF has designed an e-cigarette product that includes elements of football and is endorsed by the well-known soccer star Ronaldinho.
Renowned basketball player RODMAN has founded an e-cigarette brand named RODMAN, which he personally endorses.
The well-known American brand IGNITE was founded by internet celebrity Dan Bilzerian, who personally endorsed and promoted the brand.
Polish e-cigarette brand AROMA KING collaborates with luxury car brand Bugatti.
We welcome news tips, article submissions, interview requests, or comments on this piece.
Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn
Notice
1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.
2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.
3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.
4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.
Copyright
This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.
For copyright-related inquiries, please contact: info@2firsts.com
AI Assistance Disclaimer
This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.
We welcome any corrections or feedback. Please contact us at: info@2firsts.com
