Recently, the e-cigarette industry has seen a noticeable trend of cross-industry collaborations, with many brands opting for joint partnerships or inviting famous figures to endorse their products in order to boost brand promotion. In light of this trend, 2FIRSTS has conducted an inventory of brands using joint partnerships or endorsements to drive advertising.
After careful analysis, it was found that these e-cigarette brands have collaborated with a variety of celebrities, including rappers, boxers, football players, basketball players, and individuals from other fields. Among them, rappers are one of the most popular promotional partners.
DUMMY VAPES is endorsed by well-known American rapper 6ix9ine, and the product's logo features a cartoon caricature of 6ix9ine.
Renowned American rapper Snoop Dogg has recently been named the spokesperson for the American e-cigarette brand Death Row Vapes. Prior to this, he had endorsed the e-cigarette brand LBS at the Inter-Tabac in September 2023.
Boxing champion Tyson has endorsed his e-cigarette brand Tyson Vape. Tyson's promotional efforts have sparked a trend of "boxing-e-cigarette" collaboration, with many e-cigarette brands sponsoring boxing matches for promotion.
Slovakian renowned martial artist Attila Végh has established a nicotine pouch brand VIKA Champ, which he personally endorses and features his portrait on the packaging.
INSTA PUFF has designed an e-cigarette product that includes elements of football and is endorsed by the well-known soccer star Ronaldinho.
Renowned basketball player RODMAN has founded an e-cigarette brand named RODMAN, which he personally endorses.
The well-known American brand IGNITE was founded by internet celebrity Dan Bilzerian, who personally endorsed and promoted the brand.
Polish e-cigarette brand AROMA KING collaborates with luxury car brand Bugatti.
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