At the 2023 Dortmund Tobacco Expo, 2FIRSTS observed several e-cigarette brands partnering with renowned brands in the automotive, beverage, and other domains, as well as collaborating with celebrities to leverage their marketing efforts and promote their products.
For instance, the Polish e-cigarette brand AROMA KING partnered with the renowned sports car brand Bugatti to launch a new product, capturing the attention of numerous attendees at the exhibition. Additionally, the e-cigarette brand LBS collaborated with the famous American rapper Snoop Dogg, attracting a significant number of rap music fans.
Here is a compilation and summary of the joint marketing efforts conducted by 2FIRSTS at this exhibition.
- Polish e-cigarette brand AROMA KING partners with luxury car brand Bugatti
- Nicotine brand KILLA collaborates with renowned beverage brand PRIME
- Smoking accessories brand G-Rollz collaborates with renowned American rapper Snoop Dogg
- E-cigarette brand VIKA collaborates with MMA boxing star Attila Végh
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