According to a report from The New York Times on September 17th, Sheila Duffy, Chief Executive of ASH Scotland, a health charity organization, believes that disposable e-cigarettes have become the main reason for the significant increase in the use of such products among school students.
She stated, "It is evident that they are targeting the teenage market, with vibrant colors that appeal to young consumers as a fashion statement. The flavors of e-liquids clearly draw inspiration from carbonated drinks, candies, and junk food, as evidenced by their names and marketing tactics.
The prices are also quite shocking, as you can buy them for less than £5, and I have even seen them priced as low as £1.99. In terms of teenagers using and becoming addicted to these substances, it is simply a disaster, as 69% of these smoking accessories are used by young individuals, with no participation from adults." stated Hillary Duff.
Earlier this month, in the inaugural government work plan unveiled by Scotland's Health Secretary Humza Yousaf, plans to take action next year to reduce e-cigarette use among children and teenagers were proposed. In a speech to the Scottish Parliament, Yousaf stated, "The government will also consult on restrictions regarding the sale of disposable e-cigarettes, including considering a total ban. Similar bans have already been implemented in other countries in recent years." Australia, for example, has already banned all disposable e-cigarettes this year, requiring a prescription to purchase the remaining legal products, which must be packaged as medicines. Additionally, all advertisements for e-cigarette devices have been completely banned.
However, Marcus Saxton, CEO of Totally Wicked Group and Chair of the Independent British E-cigarette Trade Association, does not believe that a complete ban is the best solution. He said, "Any reputable retailer would not sell to individuals under the age of 18. They have age verification agreements in place both online and in physical stores, including third-party 'mystery shopping' to ensure compliance with regulations." He also stated that no leading brand uses overly attractive products and that the industry is very willing to adopt different flavor naming rules.
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