Dutch E-cigarette Consumers Stock Up on Flavored Products

Market by 2FIRSTS.ai
Jan.02.2024
Dutch E-cigarette Consumers Stock Up on Flavored Products
Dutch e-cigarette consumers are stockpiling flavored products ahead of a flavor ban effective January 1, 2024, according to Esigbond chairman Emil 't Hart.

According to a report by the Dutch newspaper, the Chairman of the Dutch e-cigarette industry association Esigbond, Emil 't Hart, has stated that individuals who use e-cigarettes are engaging in bulk purchases of flavored e-cigarettes in order to prepare for the flavor ban that will come into effect on January 1, 2024. He has observed that certain flavored products have already sold out in stores.

 

Tehart said, "You will see consumers stockpiling as much as possible in specialty stores. Especially those 'true smokers' who have already switched from traditional cigarettes to e-cigarettes, they are hoarding in large quantities."

 

According to him, nearly 250,000 people usually purchase flavored e-cigarettes and e-liquids through tobacco shops or e-cigarette stores. Tehart believes that almost all of these individuals will store extra products.

 

Starting from January 1, 2024, sellers of e-cigarettes will no longer be allowed to sell flavored e-cigarettes or e-liquids, such as peach, mango, or mint. Only products with flavors like tobacco will be permitted for sale. The government's decision to ban flavored tobacco is aimed at preventing young people from purchasing fruit-flavored e-cigarettes before transitioning to regular cigarettes.

 

Hart believes that this measure could have unintended consequences. Individuals who have switched from regular tobacco to e-cigarettes may be tempted to return to traditional tobacco. He also predicts that the ban on flavored tobacco will not have an impact on young people.

 

"Young people claim they are not concerned. They typically purchase disposable tobacco online from China," stated Tahaat.

 

Tehart reported that elderly e-cigarette users have been seen preparing for the ban in France and Spain by purchasing from foreign online stores, or by crossing the borders to Belgium and Germany.

 

In April 2022, Esigbond filed a lawsuit against the Dutch government regarding a taste ban. The trade association is against such a prohibition. It is anticipated that this substantial legal case will reach a resolution in the summer of the following year, according to Techart.

 

The National Institute for Public Health and the Environment (RIVM) in the Netherlands also agrees that e-cigarettes are detrimental to health.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

2Firsts Hosts U.S. Compliance Briefing on Building PMTA Support Capabilities Across the Nicotine Supply Chain
2Firsts Hosts U.S. Compliance Briefing on Building PMTA Support Capabilities Across the Nicotine Supply Chain
2Firsts held a U.S. compliance briefing in Shenzhen to help vaping, heated tobacco and nicotine pouch supply chain companies strengthen PMTA support capabilities. The event focused on supplier documentation, quality systems, traceability, TPMF/TPMP pathways, age verification and customer audit readiness as U.S. compliance expectations increasingly extend deeper into the nicotine supply chain.
Events
Jun.12
South Korea’s Cigarette Smoking Rate Falls to 17.9%, E-Cigarette Use Continues to Rise
South Korea’s Cigarette Smoking Rate Falls to 17.9%, E-Cigarette Use Continues to Rise
Data released by the Korea Disease Control and Prevention Agency (KDCA) showed South Korea’s conventional cigarette smoking rate fell to 17.9% in 2025, while heated tobacco and liquid e-cigarette use continued to rise, particularly among young adults and women.
Jun.01
India Seizes $14 Million Worth of Illegal Vaping Products Imported From China
India Seizes $14 Million Worth of Illegal Vaping Products Imported From China
India’s Directorate of Revenue Intelligence (DRI) seized approximately 300,000 illegal e-cigarettes and vaping devices worth more than ₹120 crore (approximately $14 million) during coordinated multi-state enforcement operations.
Regulations
May.22
FDA Tobacco Center Pushes Review-Efficiency Statement After Commissioner’s Exit
FDA Tobacco Center Pushes Review-Efficiency Statement After Commissioner’s Exit
FDA CTP issued a May 7 statement on accelerating product review and improving PMTA efficiency, but did not push it via official X and newsletter until May 13, one day after FDA Commissioner Marty Makary’s resignation was confirmed. FDA has not explained the delay, and no public evidence links it directly to the leadership change. The timing is notable given CTP’s usual 24-hour distribution practice.
Special Report
May.14
State Attorneys General Urge Visa, Mastercard and Others to Stop Processing Illicit E-Cigarette Transactions
State Attorneys General Urge Visa, Mastercard and Others to Stop Processing Illicit E-Cigarette Transactions
Fourteen U.S. state attorneys general sent a joint letter dated April 14, 2026 to Visa, Mastercard, American Express and Discover, asking them to immediately help stop the sale of illicit e-cigarette products by cutting off payment access.
Apr.17 by 2FIRSTS.ai
Indonesia to Step Up Vape Surveillance as Concerns Rise Over Drug-Laced E-Cigarettes
Indonesia to Step Up Vape Surveillance as Concerns Rise Over Drug-Laced E-Cigarettes
Indonesia will strengthen surveillance of vapes amid growing concerns over drug-laced e-cigarettes. The National Food and Drug Monitoring Agency, or BPOM, will soon take charge of monitoring nationwide vape distribution and said it will work with the National Narcotics Agency, or BNN. BNN recently floated a plan to completely ban e-cigarettes, saying a total ban was the only way to prevent liquid narcotics.
May.11 by 2FIRSTS.ai